Digital Marketing Director jobs in Spartanburg, SC
Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Director jobs
Digital Marketing Manager
- Spartanburg Methodist College
-
Spartanburg, SC
FULL_TIME
-
Digital Marketing Manager
Full-Time, Hybrid (potential for 100% remote for the right candidate)
Spartanburg Methodist College seeks a full-time Digital Marketing Manager who will be responsible for strategy, placement, optimization and regular reporting on digital advertising and marketing campaigns for SMC’s online programs. You will be primarily focused on developing campaigns for paid search, display, email and social media advertising programs. In our fast-paced, dynamic environment, the Digital Marketing Manager is a key contributor to attracting new traditional age and adult students to our online programs, with a strong focus on growing enrollment among Spartanburg County residents. You will establish KPIs and other metrics to ensure we are meeting campaign goals and will continuously monitor advertising and marketing effectiveness to ensure a solid ROI. You have strong analytics skills, a results-oriented approach and a curious mindset.This position reports to the Vice President for Marketing.Key Responsibilities:- Setup, ongoing optimization, and management of PPC/digital advertising campaigns with priority given to SMC Online programs and Spartanburg County lead generation
- Audience and keyword research, landing page development, setup of digital campaign, audience targeting and goal tracking, A/B testing, management of ad budgets, and optimizing for conversions and KPIs
- Dashboard creation, analysis of campaign data and bi-weekly reporting on KPIs to include recommendations and strategy
- Plan, implement, and monitor best-practice SEO strategies by using insights gathered from keyword research, on-page analysis, and technical audits
- Plan, implement, and monitor email campaigns to leads, inquiries and applicants to drive them toward enrollment
- Participate in meetings and strategy sessions, providing consultative feedback based on subject-matter expertise
- Actively collaborate with the Director of Enrollment Marketing and Director of Marketing Communications to align digital advertising campaigns with other ongoing initiatives
- Serve as a subject matter expert, staying on top of the latest trends in digital advertising, analytics and online student acquisition.
- Acquire and maintain technical certifications related to area of expertise
- Additional responsibilities may be added based on the experience and skillset of the employee in the role
Professional Competencies:- Exceptional quantitative /analytical skills
- Ability to manage multiple tasks with effective resolution of conflicting priorities
- Ability to manage and meet multiple, concurrent deadlines for ongoing annual campaigns and new initiatives
- Ability to communicate effectively and professionally
- Must be a team player who is also comfortable working independently with minimal supervision
- Driven, forward-thinking individual with the ability to develop strategic digital advertising solutions to reach a diverse set of target audiences
- Ability to present data as actionable insights and recommendations
- Adaptive to change
- Positive attitude and team spirit
- Experience or interest in higher education marketing is a plus
- Experience or interest in the online education industry is a plus
Qualifications:- Bachelor’s degree in advertising, marketing, communications (or a related field)
- Qualified candidates will generally have 3-5 years of hands-on digital advertising experience
- Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics (including GA4), TikTok, Instagram, LinkedIn, Facebook, and others.
- Proficient in Google Looker Studio, and/or other comparable data analytics and visualization tools
- Proficient in the use of collaboration tools such as Teamwork, Basecamp, Monday, etc.
- Experience in implementing event-based conversion tracking using Google Tag Manager or similar platforms
- Proficient in conducting SEO research through tools like SEMRush, Moz, SpyFu, or ScreamingFrog
- Familiarity with self-serve ad platforms such as Amazon Ads, Pandora AudioGo, Spotify Ad Studio, Choozle, or AdRoll is a plus
- Proficient in Microsoft Office Suite of products, expressly Excel and PowerPoint
- Basic understanding of HTML, CSS and JavaScript is preferred
- Experience in creating email and text campaigns marketing automation platforms such as Hubspot, Marketo, Act-On, Slate or similar is preferred
About the College: Founded in 1911, Spartanburg Methodist College is a private residential liberal arts institution serving a diverse student population within the United Methodist Connection. Since its founding as the first co-op school in the nation, SMC has remained dedicated to its mission to connect education and employment. After over 100 years as an Associate Degree granting institution, the college launched its first bachelor’s degree in 2019. SMC is growing significantly, adding new programs, and consistently evaluating operations because of a campus-wide commitment to innovation and a passion for designing all campus programs to serve its student population intentionally. Today, the college’s emphasis on education and employment includes a unique professional development concentration comprised of eight required courses for students seeking associate and bachelor’s degrees. SMC is committed to its student demographic and believes that global impact is possible through their success.Spartanburg Methodist College does not discriminate on the basis of race, color, creed, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation or any legally protected status in any personnel action regarding the recruiting, hiring, and promotion of faculty and staff members.All offers of employment are contingent upon satisfactory results of a background investigation. SMC participates in the federal E-Verify program.SMC does not maintain an open application file. Unsolicited resumes will not be considered. - 25 Days Ago
Director, Marketing
- Diamond Baseball Holdings Llc
-
Spartanburg, SC
FULL_TIME
- Director, Marketing The Spartanburg Professional Baseball Club, Single-A affiliate of the World Champion Texas Rangers, are seeking an enthusiastic, driven, and energetic person to lead a progressive ...
- 10 Days Ago
Director, Marketing
- Spartanburg Professional Baseball Club
-
Spartanburg, SC
FULL_TIME
- Director, MarketingThe Spartanburg Professional Baseball Club, Single-A affiliate of the World Champion Texas Rangers, are seeking an enthusiastic, driven, and energetic person to lead a progressive a...
- 12 Days Ago
Admissions & Marketing Director
- Ascent Healthcare Management
-
Rutherfordton, NC
FULL_TIME
- NOW OFFERING DAILY PAY! We are pleased to offer a voluntary benefit for employees to access their pay on their own schedule. Work today, get paid today. Hilltop Health and Rehab is a member of the Asc...
- 6 Days Ago
Assistant Athletic Director for Marketing and Fan Experience
- Presbyterian College
-
Clinton, SC
FULL_TIME
- The Assistant Athletic Director for Marketing and Fan Experience is a key leadership role responsible for developing and executing comprehensive strategic marketing plans within the PC Athletics Depar...
- 1 Month Ago
CWR Material Handler, Lvl 4 -2nd Shift
- Siemens Digital Industries Software
-
Roebuck, SC
FULL_TIME
- JOB STATEMENT Support the Production lines in the movement of freight, stock, supplies and other materials from one area to another, loading and unloading items onto trucks, shelves or pallets. Coordi...
- 1 Month Ago
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0 Digital Marketing Director jobs found in Spartanburg, SC area
Veterinarian
- Southern Veterinary Partners
-
Boiling Springs, SC
- Heartland Animal Hospital is a multi-doctor practice with 4 doctors currently and expanding to add a 5th! We are located...
- 4/19/2024 12:00:00 AM
Lead and Copper Regional Lead-Charlotte,NC
- Black & Veatch
-
Greenville, SC
- **Lead and Copper Regional Lead-Charlotte,NC** Date: Mar 27, 2024 Location: Charlotte, TX, US US Company: Black & Veatch...
- 4/19/2024 12:00:00 AM
Coordinator for Fraternity and Sorority Life
- East Carolina University
-
Greenville, SC
- Job Title Coordinator for Fraternity and Sorority Life Position Number 000751 Vacancy Open to All Candidates Department ...
- 4/19/2024 12:00:00 AM
Marketing Assistant
- RTO National
-
Greenville, SC
- We are growing! Come and join us! Due to continuous growth, we are currently recruiting for a Marketing Assistant. We re...
- 4/18/2024 12:00:00 AM
Condition Assessment Leader - Pipeline Assessment & Renewal - Specialized Solutions (US Hybrid)
- Black & Veatch
-
Greenville, SC
- **Condition Assessment Leader - Pipeline Assessment & Renewal - Specialized Solutions (US Hybrid)** Date: Apr 18, 2024 L...
- 4/18/2024 12:00:00 AM
Promotions Assistant
- Audacy, Inc.
-
Greenville, SC
- Overview Audacy Greenville is looking for ambitious, energetic, and outgoing individuals to join our Promotions team! Yo...
- 4/18/2024 12:00:00 AM
Marketing and Creative Services Project Manager
- NORTH GREENVILLE UNIVERSITY
-
Tigerville, SC
- Job Details Job Location Tigerville Campus - Tigerville, SC Position Type Full Time Staff Education Level 4 Year Degree ...
- 4/17/2024 12:00:00 AM
Marketing Assistant
- Greenville Symphony Orchestra
-
Greenville, SC
- REPORTS TO: Marketing and Communications Manager HOURS/WEEK: · 20 hours office work week, plus concerts, special, and co...
- 4/15/2024 12:00:00 AM
About Spartanburg, South Carolina
Spartanburg is the most populous city in and the seat of Spartanburg County, South Carolina, United States, and the 12th-largest city by population in the state. The city of Spartanburg has a municipal population of 37,013, and Spartanburg County has an urban population of 180,786 as of the 2010 census. The Spartanburg Metropolitan Statistical Area, including Spartanburg and Union counties, had a population of 317,057 as of the 2010-2014 American Community Survey 5-Year Estimates.
Spartanburg is the second-largest city in the greater Greenville–Spartanburg–Anderson Combined Statistical Area, w...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$175,290 to $240,277
Spartanburg, South Carolina area prices
were up 1.5% from a year ago
were up 1.5% from a year ago
What does a Digital Marketing Director do?
Digital Marketing Director in Daytona Beach, FL
There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
December 21, 2019
Digital Marketing Director in Pittsburgh, PA
Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
December 03, 2019
Digital Marketing Director in Phoenix, AZ
It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
January 25, 2020