Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Marketing Manager
Copperwood Communities, headquartered in Gilbert, AZ, is a successful family-owned investor and operator of affordable housing and resort properties in Arizona and Nevada. We have an opening for a qualified marketing manager to work at our home office in Gilbert, AZ.
Position Overview
This is a hands-on, results oriented position designed to align all sales and marketing activities across our investment holdings to optimize occupancy, guest and tenant experience, our reputation, and support the overall growth strategy.
Occupancy is achieved by building and coordinating the online presence of each property. For our resort properties, the focus is on helping prospective guests find our websites, make reservations, collect feedback, and promote future business. For our residential communities, the focus is on helping prospective tenants find our websites, make appointments, buy homes or enter leases.
The marketing manager will be responsible for sales support, consistent branding, content creation for the websites, social media accounts, property flyers, signage and other media using advanced tools including drones, Adobe Marketing, etc.
Please note that this is not a remote position. Successful candidate must be able to commute to our office and work closely with our owners and executive team.
Requirements:
Compensation: $50,000 - $70,000, TBD based on qualifications
Part-time to Full-time: Depending on Candidate
Schedule: Monday – Friday/day
Thank you for your interest in working at Copperwood Communities, an equal opportunity employer. We appreciate your application.
Job Types: Full-time, Part-time
Pay: $50,000.00 - $70,000.00 per year
Expected hours: 30 – 40 per week
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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