Digital Marketing Director jobs in Saint Petersburg, FL

Who we are:

Bryq is a Talent Intelligence platform built upon who people are, not only what they have done so far.

From hiring to retiring, Bryq can help companies make faster and smarter talent management decisions. By measuring the personality traits and cognitive skills of both candidates and current employees and combining that with existing HR data (such as performance, organization, etc.) we are able to match them into roles and teams perfectly suited for them.

Whether a company wants to eliminate bias from the hiring process, build upon their company culture, or promote professional development of their staff through internal mobility,

Bryq Talent Intelligence acts as the perfect tool to help companies get to where they want to be. Building a better workforce - Bryq by Bryq.

Role Overview:

As a Digital Marketing Specialist at Bryq, you will play a pivotal role in developing and executing digital marketing strategies tailored to our target audience of HR professionals and executives. Working closely with the marketing team, you will utilize your expertise in digital channels to optimize campaigns, analyze performance metrics, and identify opportunities for improvement.

Key Responsibilities:

• Develop and execute digital marketing campaigns targeting HR professionals, utilizing channels such as email, social media, PPC, SEO, and content marketing.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and industry-specific publications to maximize ROI and drive qualified leads.
• Conduct market research and competitive analysis to identify industry trends, market opportunities, and areas for differentiation.
• Monitor and analyze campaign performance metrics to track key performance indicators (KPIs) such as traffic, conversion rates, and lead quality.
• Develop and maintain a content calendar aligned with industry events, product releases, and customer needs to ensure a consistent brand presence across digital channels.
• Collaborate with industry influencers, partners, and thought leaders to amplify Bryq's audience reach within the HR tech community.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong understanding of digital channels and best practices.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
• Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
• Analytical mindset with a strong attention to detail and the ability to interpret data to drive decision-making.
• Experience working in HR Tech or a similar field is a plus.

• We're a remote-first organization that lets you work from the comfort of your home or with other awesome Bryqsters in one of our regional offices (currently in Athens, Greece, but soon also in St. Petersburg, FL)
• We’re VC-funded and financially stable.
• We seriously care about making hiring more fair, equitable, and sensible. That’s the goal, not some kind of played-out startup glory. 
• We move fast and learn quickly as a team that supports one another. We fail fast and fail often together so we can innovate impactfully. 
• Great paid time off is also on the table because we’re human and get that you’re also human. 
• Tools are on us, like your choice of a shiny new Laptop.
• We’ve reached a global audience from tiny startups to multinational businesses.

Interview process

It starts with the 20-minute Bryq assessment that we ask all employees (including our CEO) to take. It gives us valuable insight into your strengths, and also happens to be our core product offering that you’ll be working on!

After that, you will get to know if you go on to the next round of the interviewing process which includes speaking to HR and our CEO.

Bryq is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or any other characteristic protected by law.

For any questions , please contact us at hr@bryq.com