Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Captiva Marketing is seeking to find a self-motivated individual who is interested in building a career in the digital marketing world. The position of Digital Marketing Strategist for the Local Marketing Team will work closely on key accounts with account managers and will provide assistance with design, marketing and communication strategies. This role will require a creative thinker that is detail-oriented and thrives in a team environment. Those interested in this position will be challenged daily with client-driven tasks while enjoying a day filled with variety, relationship management, ongoing learning and problem-solving.
This is a full-time position in our St. Louis office (local candidates preferred).
Commensurate with experience
Why Work at Captiva?
At Captiva Marketing, our first step in the applicant screening process includes an email to schedule a traditional phone interview. All correspondences are exercised from an official Captiva Marketing email address. We do not request a Google Hangouts nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.
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