Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Marketing Digital Specialist is responsible for design, creation, and management of daily digital marketing efforts. Additionally, the Marketing Digital Specialist analyzes the results of campaigns and makes recommendations for improvement for future campaigns to help achieve long and short-term Credit Union goals.
Bachelor’s Degree in Marketing, Mass Communication, Advertising, or a related field. 1-5 years of experience with email marketing database marketing preferred. MCIF and/or CRM experience is also helpful. Math skills, Secondary-level computer knowledge including Microsoft Office. Desktop publishing skills including Adobe Illustrator, InDesign, and Photoshop. Good written and oral communication skills. Ability to always maintain the confidentiality of Credit Union and member records.
Performance Standard:
A demonstrated cooperative and positive attitude toward members and other Credit Union staff. Professional in appearance, attendance, quality, and quantity of work performed. Ability to analyze member needs, develop, and coordinate marketing activities to fit member needs with Credit Union products and services. Must be willing to comply with the Bank Secrecy Act and USA Patriot Act as implemented by Idaho Central Credit Union. Team member will be asked to work extended/unique hours.
Position Specific Additional Physical Requirements:
Physical Requirements:
The above statements reflect the general details considered necessary to describe the essential functions of the job and should not be construed as a detailed description of all the work requirements that may be inherent of the job.
Must be eligible for membership at Idaho Central Credit Union to obtain employment.
Idaho Central Credit Union is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, age, disability, protected veteran status or other characteristics protected by law.
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