Digital Marketing Director jobs in Plano, TX
Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Director jobs
Associate Director of Digital Marketing
- Avocados from Mexico
-
Irving, TX
FULL_TIME
-
At Avocados From Mexico®, we nurture hearts to live life deliciously. The Associate Director of Digital Marketing is an exciting and critical role on the Marketing team that leads our brand building and innovation efforts across all digital channels. This person will push the boundaries, seek out new opportunities that are at the forefront of cultural transformation, and flawlessly execute digital campaigns to drive deeper brand engagement with our consumers. These digital marketing efforts should drive consumer awareness, recognition and preference of the Avocados From Mexico® brand vs. other avocado brands, for the ultimate goal of increasing overall value for the brand as well as driving consumption with consumers.
Reporting to the Senior Director of Marketing and Innovation, the Associate Director of Digital Marketing is responsible for developing digital strategies and programs, and implementing those campaigns and activations across multiple digital channels and platforms (owned and paid). The Associate Director of Digital Marketing will manage one direct report, a Senior Digital Marketing Manager who will also manage one direct report, and will be responsible for coaching and growing talent while exhibiting an ‘All For One’ mentality to support the Marketing team’s success.
Responsibilities - Lead the planning and development of the brand’s digital strategy across our strategic pillars: Brand, Tentpoles, Health & Wellness, and Education.
- Partner with the digital agency to build the brand’s social content calendar and influencer strategy.
- Develop materials to communicate the digital thinking, strategies, and campaign results to senior leaders and key stakeholders, demonstrating a high level of strategic thinking.
- Oversees the execution of all digital marketing campaigns and activations for tentpole programs including Super Bowl, Cinco de Mayo, OND, and Summer, working collaboratively with cross-functional departments.
- Execute digital marketing campaigns for strategic pillars, including Health & Wellness and Education.
- Orchestrate the execution of omnichannel digital campaigns across all digital channels and platforms, including but not limited to websites, social media platforms, CRM, etc.
- Monitor and evaluate campaign results extensively and extract actionable insights to improve the performance of our campaigns on an ongoing basis.
- Manage several projects simultaneously and maintain schedules, budgets, asset testing, and all project details to ensure all teams are working towards a successful campaign execution.
- Manage the production of digital content in multiple formats for web and lead front-end web development projects for a variety of digital campaigns from briefing to completion.
- Deliver future-focused innovative thinking by staying up to date on current and emerging digital trends, best practices, and technologies. Evaluate emerging technologies and provide recommendations for adoption where appropriate.
- Manage multiple agencies and tech partners on the execution of multi-area campaigns with common objectives.
- Collaborates across the broader marketing team with Brand and Media, along with cross-functional partners, to optimize campaigns and formulate best in class reporting.
- Lead the agencies through the strategy and planning processes, while managing the day to day ways of working.
- Lead contract development and work closely with vendors and agencies on billing and scope of work management.
- Coach and supervise one direct report on day-to-day activities and career development.
- Additional responsibilities as needed.
Skills/Qualifications - Strategic thinker with proven ability of creating strategies with actionable plans that drive future growth; exceptional critical thinking skills.
- Performance-driven leader with ability to guide team towards the successful completion of goals.
- Self-starter and entrepreneurial spirit to problem solving that acts as an owner.
- Exhibits tenacity meeting goals and determining solutions to meet business challenges.
- Strong interpersonal, communication and presentation skills. Bilingual (Spanish) is a plus.
- Adaptable, exhibits flexibility with changing priorities and conditions.
- Extraordinary collaboration skills that allow for thriving in an upbeat and collaborative culture.
- Leverages foresight to understand and anticipate future business trends.
- Enjoys defining the unknown and creating a future growth trajectory on the business.
- Strong influencing skills to articulate the digital POV and gain alignment across the organization.
- Advanced understanding of digital media and interactive platforms associated with business models.
- In-depth understanding of web/online communications strategy and the latest technologies.
- Knowledge of performance marketing and the web development process.
- Exceptional project management skills with the ability to manage multiple projects and timelines, balancing short and long term priorities for the business.
- Ability to manage multiple agencies and stakeholders. Cross-functional collaborator that forms strong working relationships within internal and external teams.
- Thrives in a fast-paced environment while being adaptable, resilient, and resourceful.
- Energetic, innovative, creative, and flexible. Growth mindset and continuous learner; exhibits insatiable curiosity and an interest in self-improvement.
- Advanced PowerPoint and Excel skills.
- Must be able to travel up to 20%.
Education/ Experience Requirements - 10-14 years of experience working at top-tier ad agencies and/or client-side brands with at least 8 years of experience in digital marketing required.
- Preferred: Prior Marketing experience working on a recognized CPG brand.
- Bachelor’s degree required, MBA a plus. Major in Marketing or Advertising is a plus.
- Prior experience managing teams and developing/coaching direct reports.
- Super Bowl marketing experience a plus.
- 16 Days Ago
Director of Digital Marketing
- ADI
-
Dallas, TX
FULL_TIME
- ADI Global Distribution is looking for a Director of Digital Marketing to lead our digital marketing, merchandising, and e-commerce strategy to drive growth across our digital platforms. As a key lead...
- 23 Days Ago
Director of Digital Marketing - Restaurants
- Leap Brands
-
Dallas, TX
FULL_TIME
- Position Overview:As the Director of Digital Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and inc...
- 1 Month Ago
Director of Digital Marketing
- RocketSauce Media Labs
-
Fort Worth, TX
FULL_TIME
- RocketSauce Media Labs is searching for individuals who prioritize a human-centered approach with their clients and partners. We seek candidates with an entrepreneurial mindset, problem-solving skills...
- 1 Month Ago
Digital Marketing Specialist (Copywriter)
- Blue Tent Marketing Llc
-
Plano, TX
FULL_TIME
- About Inhabit Inhabit is a software company serving the residential and vacation property management industries. It delivers best-in-class software solutions while fostering industry-leading innovatio...
- 1 Month Ago
Sales Consultant for Digital Marketing Agency
- Ring Ring Marketing
-
Dallas, TX
FULL_TIME
- At Ring Ring Marketing (RRM), we provide uniquely competitive and custom-developed marketing solutions for a diverse range of industries. Our growth continues to forge ahead, and we are seeking an exp...
- 16 Days Ago
Filters
- Filter Jobs By posted time
- Within 1 Day
- Within 2-7
- Within 1 Month
- Within 3 Months
0 Digital Marketing Director jobs found in Plano, TX area
Project Manager - Paid ads
- 80Twenty
-
Richardson, TX
- Our client is a major player in the health and wellness category and their mission is to empower individuals to achieve ...
- 4/19/2024 12:00:00 AM
Marketing Operations Specialist
- Prospere Companies
-
Bedford, TX
- At Transworld Business Advisors, we help people sell their businesses. In addition, we help new/seasoned entrepreneurs i...
- 4/19/2024 12:00:00 AM
Social & Content Marketing Manager
- U.s. Dermatology Partners
-
Dallas, TX
- About U.S. Dermatology Partners: U.S. Dermatology Partners is at the forefront of dermatological care, operating over 10...
- 4/19/2024 12:00:00 AM
Paid Ads Manager
- 80Twenty
-
Richardson, TX
- Our client is a major player in the health and wellness category and their mission is to empower individuals to achieve ...
- 4/19/2024 12:00:00 AM
Director, Technical Product Management
- Alkami Technology
-
Plano, TX
- Alkami is a leading cloud-based digital banking solutions provider for financial institutions in the United States that ...
- 4/19/2024 12:00:00 AM
Agile Product Owner - Bank Digital and Transformation
- United Services Automobile Association
-
Plano, TX
- Why USAA? Let's do something that really matters. At USAA, we have an important mission: facilitating the financial secu...
- 4/19/2024 12:00:00 AM
Regional Director Marketing
- Life Space Communities
-
Dallas, TX
- Community: Texas Home Office Address: 3501 Olympus Boulevard Dallas, Texas 75019 Pay Range $128,800. 00-$186,787. 50+ An...
- 4/4/2024 12:00:00 AM
Manager Marketing Analytics
- Life Space Communities
-
Dallas, TX
- Community: Texas Home Office Address: 3501 Olympus Boulevard Dallas, Texas 75019 Pay Range $91,600. 00-$125,875. 00+ Ann...
- 2/10/2024 12:00:00 AM
About Plano, Texas
Plano (/ˈpleɪnoʊ/ PLAY-noh) is a city in the U.S. state of Texas, located approximately twenty miles (32.2 km) north of downtown Dallas. The city of Plano is a part of the Dallas-Fort Worth metropolitan area. Plano lies mostly within Collin County, but includes a small portion that extends into Denton County.
The city's population was estimated at 286,143 in 2017, making it the ninth most populous city in the state of Texas and the 69th most populous in the United States. The city is a hub for many corporate headquarters. Plano was also considered to be the safest city in the nation by Forbes...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$184,054 to $252,290
Plano, Texas area prices
were up 2.2% from a year ago
were up 2.2% from a year ago
What does a Digital Marketing Director do?
Digital Marketing Director in Daytona Beach, FL
There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
December 21, 2019
Digital Marketing Director in Pittsburgh, PA
Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
December 03, 2019
Digital Marketing Director in Phoenix, AZ
It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
January 25, 2020