Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The future is what you make it.
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.
That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars.
Working at Honeywell isn’t just about developing cool things. That’s why all of our employees enjoy access to dynamic career opportunities across different fields and industries.
Are you ready to help us make the future?
The Digital Marketing Director drives digital transformation across Aerospace global businesses with the goal of demonstrating marketing’s impact on revenue and supporting organic business growth. The role will define the digital strategy, processes and measurement while guiding, educating and training Marketing team members across the globe. The role will lead our key digital transformation initiatives such as Website consolidation and transformation, Lead to Revenue (L2R) and support e-commerce. In this role you will own the digital marketing mix/ channels and the success of measuring impact of Marketing activities across end user and channel activities. You will drive best practices leading improvement of customer experience and targeted business outcomes based on customer decision journeys and value propositions.
The ideal candidate will be expert with emerging digital channels with a keen eye for creative driven solutions.
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