Digital Marketing Director jobs in Pensacola, FL

Location:

On-Site, Pensacola, FL

About Us:

NurseSpring, a dynamic team reimagining home health care and redefining staffing one nurse, one shift at a time, is seeking a Healthcare Digital Marketing Specialist. The position will be based in Pensacola, FL and will serve our southeastern footprint, including multiple markets in Florida, South Carolina, and Virginia.

Our clients choose us because we don’t just provide service; WE SERVE, always going the extra mile to ensure our nurses and those being cared for are treated with compassion, dignity and respect. The ideal candidate will commit to an above the line attitude, exceeding expectations, while in alignment with our values of caring, excellence and ownership.

With a strong reputation in the healthcare industry, we are seeking a talented Digital Marketing Specialist to join our team and take our digital presence to the next level.

Job Description:

As a Healthcare Digital Marketing Specialist at our company, you will play a pivotal role in driving revenue growth and increasing brand awareness. We are looking for a candidate with a proven track record in healthcare digital marketing, specializing in strategy, user experience (UX), user interface (UI), brand identity, and interaction design. Your primary responsibilities will include creating a seamless and engaging customer experience across various platforms to attract new nurses and clients which will drive our revenue.

Job Type: Full-time

Compensation: From $30.00/hour

Key Responsibilities:

• Specialize in recruiting strategies to attract top talent to our company (preferably in the healthcare space).
• Apply healthcare industry knowledge to tailor marketing strategies.
• Have a track record in business development campaigns.
• Develop and execute comprehensive digital marketing strategies to promote active engagement and increase revenue.
• Utilize service sales expertise to drive business growth.
• Create and maintain a unified customer experience across multiple digital platforms.
• Develop and curate dynamic content to engage our target audience effectively.
• Manage and optimize social media platforms to expand our online presence.
• Implement SEO best practices to improve search engine visibility.
• Oversee web design, SMS marketing, and mobile application strategies.
• Utilize AI tools and technologies to enhance digital marketing efforts.
• Implement creative and technical solutions to enhance user experience (UX) and user interface (UI).
• Ensure our brand identity is consistently reflected in all digital marketing efforts.

Qualifications:

• Proven track record in successful digital marketing campaigns that have increased revenue with a focus on strategy, UX, UI, brand identity, and interaction design.
• Expertise in social media management and SEO optimization.
• Strong background in web design, SMS marketing, and mobile applications.
• Familiarity with AI technologies in digital marketing.
• Experience in the healthcare industry is preferred.
• Service sales background is a plus.
• Specialization in recruiting strategies is an advantage.

Preferred but not required:

· Bilingual with Spanish

· Familiar with EOS experience

· Certifications in Saas, HubSpot, Google Analytics, SEMrush, and CRMs

· Adobe Suite, Canva, graphic design or video editing experience

· Bachelor's degree in business, marketing or communications

Why Join Us:

• Opportunity to make a significant impact on our company’s growth and success.
• Collaborative and supportive team environment.

· Chance to work with a reputable organization in the healthcare industry.

• Competitive compensation and benefits package including:
• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance

If you are a passionate and results-driven Digital Marketing Specialist with expertise in healthcare, user experience, and recruiting strategies, we invite you to apply and be part of our dynamic team.

How to Apply: Please submit your resume, along with a cover letter detailing your relevant experience and why you believe you are the ideal candidate for this position. Additionally, provide examples of successful digital marketing campaigns you have led. We look forward to reviewing your application and exploring the possibility of working together to achieve our goals.

Job Type: Full-time

Pay: From $30.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Digital Marketing: 1 year (Required)

Work Location: In person