Digital Marketing Director jobs in Pasadena, TX

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Team Lead, Digital Marketing (Hybrid)
  • TopSpot Internet Marketing
  • Houston, TX FULL_TIME
  • As a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive Customer experience through every interaction. This role is a customer-facing role and requires professionalism, accountability, critical thinking, and leadership to be successful with both Teammates and Customers. 

     This is a hybrid role in Houston, TX with remote options in Texas (outside of Houston) upon approval.


    Essential Functions

    Lead a Team of Specialists in the implementation of SEO, SEM, and Conversion Optimization strategies that are rooted in TopSpot best practices to grow qualified leads for Customers. You’ll also work collaboratively with Teams across the organization and are responsible for aligning to collectively achieve Customer goals.

    • Own the strategic digital marketing planning for a portfolio of Customers to grow their qualified leads and business opportunities. You’ll be responsible for Customer retention and strategic revenue growth for your Customer Relationship Team.
    • Guide and develop direct reports in their strategic planning & execution and customer service. Maintain regular 1:1 conversations and rally your Teammates around a common vision. You are a leader that is comfortable holding yourself and Teammates accountable to TopSpot standards and client business objectives to generate results and provide positive client experiences.
    • Strategically plan and collaborate within your Customer Relationship Team and with other Teammates across the organization to manage scopes, workloads, budgets, and client priorities. Communicate proactively among Teammates & Manager if/when work is on track or off-track to manage risks and develop plans accordingly.
    • Serve as the primary contact for your portfolio of Customers and translate our digital marketing strategies, work, and results into meaningful reporting and analysis, summarizing impact on qualified leads and/or sales transparently.
    • Communicate with Customers in a way that instills confidence through in-person visits, Zoom/video calls, phone calls, and email. You are someone who isn’t afraid to pick up the phone! You are also thoughtful & intentional about a personalized customer experience, and this shows through your communication and helpfulness with Customers and Teammates on progress, results, timelines, and deliverables.
    • Partner with all departments across TopSpot in alignment with Company vision and goals. Every department contributes to creating opportunities for our Customers, providing a great experience, and retaining our Customers. Examples include:
      • Working with our Sales Teams to define client business goals, growth opportunities, and benchmark data & results
      • Partnering with Project Managers & Web Department on historical data & results, key differentiators & competitive analysis, to build and improve on digital marketing results in the next website’s iteration
      • Working with our Analytics Team to define unique tracking or reporting tools to help guide our clients’ marketing and business decision-making 
    • Strategically identify areas to create greater efficiencies, improve our processes & results, and support our best practices and standards in SEO, SEM, Web Design & Development, Analytics, & Video. 
    • Continuously stay updated on the Digital Marketing Industry & Industrial/B2B spaces to grow your knowledge and build credibility with Teammates and Customers. This includes Google Alerts, Webinars, email lists for industry websites, or social platforms like LinkedIn to keep a pulse on digital marketing, leadership best practices, and thought leadership in the spaces.

     
    Qualifications 

    • Experience leading a team to meet goals and deliver successful outcomes. You are capable of guiding, coaching, and having constructive conversations.
    • Experience working with multiple clients or brands at once and approaching each with a high level of personalization. You are flexible and adaptable in responding and accommodating reasonable changes in priorities, timelines and communicating proactively through them. 
    • Customer service experience where you’ve served as a main point of contact, communicating frequently and intentionally with Customers through all communication forms (email, video, phone, in-person). You operate with a sense of urgency and a bias for action that instills confidence in your reliability and results. 
    • Ability to translate complex information, data, and summarize in a way that’s approachable and meaningful to different stakeholders. You can zoom out when necessary to view a project, situation, or challenge holistically to come to the best solution.
    • Working knowledge of digital marketing industry including SEO, SEM, Web Design & Development.  
    • Excellent communication skills, which include active listening and critical thinking. This is a customer-facing role where consistent, proactive, timely, and intentional communication with Customers is an expectation as part of a great Customer experience. 
    • Strong organizational and time management skills. Experience with tracking time, managing resource utilization, and forecasting time, workload, and bandwidth through a Project Management tool are a plus. 
    • Strong problem solving & critical thinking skills. You can perform a root-cause analysis, listen actively, and collaboratively develop solutions that are most helpful and appropriate considering all angles of a challenge/problem and putting yourself in your Teammate’s and Customer’s shoes.

    Preferred Qualifications  
     

    • Previous work experience at a marketing agency in SEO or SEM
    • Familiarity with marketing analytics & lead qualification tools; Google Analytics Certification a plus
    • B2B or Industrial experience
    • Proficiency in Project Management tools like MavenLink, Basecamp, Monday.com, and/or Trello 

     

  • 28 Days Ago

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Digital Marketing Specialist
  • Tri Pointe Homes Holdings, Inc.
  • Houston, TX FULL_TIME
  • Overview Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? A company that is dedicated to insightful design and superior craf...
  • 19 Days Ago

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Digital Marketing Manager
  • FIRST SERVICE CREDIT UNION
  • HOUSTON, TX FULL_TIME
  • Address: 16430 Park Ten Place, Houston, Texas 77084Role: Reporting to the VP of Marketing, the Digital Marketing Manager leads the planning, design, and execution of all digital marketing strategies t...
  • 20 Days Ago

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Digital Marketing Specialist
  • BUDDY'S + KIKI
  • Houston, TX FULL_TIME
  • Location: Houston, TX (On-Site) About Us: True Love LLC, a dynamic and inclusive hospitality group known for its vibrant Award-Winning LGBTQ bars BUDDY'S and KIKI, is seeking a creative and driven Par...
  • 22 Days Ago

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Digital Marketing Sales Consultant
  • Gannett | USA TODAY NETWORK
  • Houston, TX FULL_TIME
  • Position Title: Digital Marketing Sales Executive Location: Houston, Texas Work Environment: Remote - you will work from a home office but make both tech based and in-person sales calls with local bus...
  • 23 Days Ago

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Digital Marketing Strategist
  • Trailer Place / Star Truck Equipment
  • Wharton, TX FULL_TIME
  • ``` Digital Strategist Duties: - Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms - Conduct market research and competitor...
  • Just Posted

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0 Digital Marketing Director jobs found in Pasadena, TX area

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Marketing Director
  • Armaf USA
  • Houston, TX
  • We are seeking an experienced and results-oriented Marketing Director to join our team. In this role, you will play a pi...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Coordinator
  • Chair King Backyard Store
  • Houston, TX
  • Summary: The Digital Marketing Coordinator is responsible for assisting and supporting the day-to-day implementation of ...
  • 3/28/2024 12:00:00 AM

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Head of Marketing
  • KBKG
  • Pasadena, TX
  • Head of Marketing Pasadena Location (Must live in or near the area as this is a hybrid role 2-3x per week in the office)...
  • 3/27/2024 12:00:00 AM

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Head of Marketing
  • Morae
  • Houston, TX
  • Morae Global Corporation seeks to find the best and the brightest people – those who understand what it takes to deliver...
  • 3/27/2024 12:00:00 AM

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Marketing Coordinator
  • TAXA Inc
  • Houston, TX
  • Job Description Job Description JOB SUMMARY This position supports Taxa Outdoors’ recreational trailer sales. Working un...
  • 3/27/2024 12:00:00 AM

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Assistant Director, Marketing and Communications
  • Rice University
  • Houston, TX
  • Job Description Position Summary The Assistant Director, Marketing and Communications will serve as a leader within the ...
  • 3/26/2024 12:00:00 AM

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Senior Director, Demand Marketing - Industrial IoT
  • eHire
  • Houston, TX
  • Senior Director, Marketing - Industrial IoT Our client is recognized for leadership, innovation, and diversity! The futu...
  • 3/26/2024 12:00:00 AM

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Social Media Manager
  • Murray Resources
  • Houston, TX
  • Job Description A worldwide property investment, development, and management firm is looking for a Social Media Manager ...
  • 3/25/2024 12:00:00 AM

Pasadena /ˌpæsəˈdiːnə/ is a city in the U.S. state of Texas, within the Houston–The Woodlands–Sugar Land metropolitan area. As of the 2010 U.S. Census, the city's population is 149,043, making it the seventeenth most populous city in the state of Texas, as well as the second-largest city in Harris County. The area was founded in 1893 by John H. Burnett of Galveston, who named the area after Pasadena, California, because of the perceived lush vegetation. The Pasadena Volunteer Fire Department is the largest of all volunteer municipal fire departments in the United States. According to the Unite...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$188,515 to $258,408
Pasadena, Texas area prices
were up 2.3% from a year ago

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