Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Company Overview:
OCULUS is a family-owned medical device company founded and headquartered in Germany over 125 years ago. Since then, the company has expanded globally and was established in the USA more than 20 years ago. OCULUS develops first-class instruments for eye diagnostics (ophthalmic medical equipment) for optometrists and ophthalmologists. Our team of professionals takes pride in providing high quality products, comprehensive product education, and exceptional customer service to doctors and their staff. Join us to contribute to an evolving health-care organization dedicated to enabling eye care practitioners to preserve vision.
Website: https://www.oculus.de/us/
Benefits: Company covers 100% healthcare insurance premiums for employees and dependents, paid time off starts at 3 weeks annually, nine paid holidays, life insurance, short-term and long-term disability insurance, and a retirement plan with a very generous company contribution, and more.
NOTE: All applicants must submit both an application and complete an online assessment to be considered.
Application Process:
Job Overview:
The Digital Marketing Specialist will create and distribute positive branding messages and collateral for the company’s products and services. The Digital Marketing Specialist will play a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.
Essential Responsibilities (other duties may be assigned):
Qualifications:
Physical demands and work environment:
Scope and changes:
The job description is not intended to cover every single requirement of the job and that the company reserves the right to change job duties at any time.
NOTE: All applicants must submit both an application and complete an online assessment to be considered.
Application Process:
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