Digital Marketing Director jobs in Owensboro, KY

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Senior Digital Marketing Specialist
  • Energy Systems Group, LLC.
  • Newburgh, IN FULL_TIME
  • ENERGY SYSTEMS GROUP is hiring an experienced Senior Digital Marketing Specialist to join our Corporate Marketing team. This role may be fully remote OR hybrid if located in the Newburgh, Indiana area. Occasional travel is required, including overnight stays.

    If you're a motivated individual eager to learn and share your digital marketing skills, we want you! Join us for an exciting opportunity to architect our digital marketing tech-stack with new, best-in-class tools. We're an established brand on an exciting growth trajectory, eager to tell more great stories that connect with our clients' most pressing needs.

    As our digital marketing strategist, you'll work to develop and execute digital marketing and content plans that grow brand awareness and boost demand generation. This is an exciting opportunity for you to help shape our brand story while contributing innovative ideas to enhance our marketing approach.

    As our Digital Marketing Strategist, you are responsible for creating and managing a compelling digital marketing ecosystem that makes it easy for our clients to find and connect with our brand.

    The essential functions of the position include:

    • Establish overarching digital marketing strategies to evolve owned/paid digital channels (e.g., website, ads, email, social), to drive awareness and boost engagement
    • Create a best-in-class user experience and destination for all content across our digital channels
    • Plans and executes SEO/SEM, database marketing, email, social media, and digital ad campaigns
    • Collaborate with the IT team for day-to-day website management, including maintenance and updates
    • Spearhead short-form content development, including writing and creative, for diverse platforms and channels
    • Drive optimization of content strategy and campaign results across digital channels.
    • Collaborates with internal teams to manage demand capture and lead management work-flows
    • Create a culture of continuous improvement by defining objectives and tracking/reporting results on an ongoing basis to inform marketing tactics and drive to business targets
    • Support and serve as a main point of contact to region and business unit sales leaders in managing and executing their digital marketing needs, challenges, optimizations and resources
    • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
    • Manage external marketing vendors to support digital campaign activation
    • Partner with internal and external teams to ensure compliance with brand guidelines
    • Drive successful completion of Marketing projects, along with the Marketing team, as appropriate

    Your background includes:

    • Bachelor's degree in marketing or a related field
    • 5-7 years' experience in B2B marketing
    • Proven working experience in digital marketing, tech-stack management, and/or demand generation
    • Strong working knowledge of digital marketing and analytics tools including Google Analytics, HubSpot, and WordPress (among others)
    • HubSpot Certification(s) and/or Google Analytics Certification(s) a bonus
    • Experience leading and managing SEO/SEM, database management, email, and social media
    • Experience defining standards and governance for an evolving digital marketing environment
    • Solid knowledge of content strategy, including full-funnel marketing campaign activation

    A bonus to have:

    • Experience with Google Analytics
    • Experience with HubSpot
    • Experience with WordPress
    • Experience with Salesforce

    What we bring to you:

    • Professional growth and development programs including tuition reimbursement
    • Comprehensive health and wellness plans for you and your family
    • 401(k) Savings Plan
    • Paid holidays and paid time off
    • Highly competitive salaries and incentive structure

    We want you to know:
    ESG is an Equal Opportunity employer dedicated to diversity and inclusion in the workplace. We value talent and understand that our colleagues allow us the opportunity to deliver an exceptional customer experience. We achieve our goals through teamwork and conduct our business with integrity. Join our world-class team to provide safe, reliable innovative energy efficiency and infrastructure solutions for K-12 schools and universities to local, state and federal government agencies and more.

    This contractor and subcontractor shall abide by the requirements of 41 CFR * 60-1.4(a), 60-300.5(a), and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.

    #LI-Remote


    Energy Systems Group prides itself on being an equal opportunity employer. It is the policy of Energy Systems Group to implement opportunities for all qualified applicants without regard to race, color, religion, sex, age, national origin, sexual orientation, or physical or mental disability, veteran, or any other legally protected status, as embodied in federal, state, and local legislation. Equal employment is a part of all of our personnel policies and practices, including but not limited to, all hiring, placement, promotions, transfers, advertising, training, and termination policies.

     

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Digital Marketing Assistant
  • Evolv Inc
  • Newburgh, IN PART_TIME
  • We're currently seeking a Digital Marketing Assistant to join our dynamic team, reporting to the Marketing Manager. This is a part-time position with the potential of moving to a full-time role. In th...
  • 2 Days Ago

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Marketing Director
  • Morganfield Nursing and Rehab
  • Morganfield, KY FULL_TIME
  • Must be Covid Vaccinated. Position Purpose: Manages and Coordinates marketing strategies and activities for the facility. Responsible for growth by obtaining new admissions and meeting proper goals th...
  • 2 Days Ago

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Director of Marketing
  • University of Evansville
  • Evansville, IN FULL_TIME
  • This Director of Marketing is responsible for setting the strategy for marketing at the university, developing an integrated marketing plan, and managing the implementation of marketing tactics. This ...
  • 9 Days Ago

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Marketing and Admissions Director
  • Genesis HealthCare
  • Owensboro, KY FULL_TIME
  • Genesis is one of the nations' leading provider of healthcare services from short-term to long-term care and a wide variety of living options and professional clinical services. We are changing how ca...
  • 23 Days Ago

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Director, Corporate Marketing/Communications
  • Atlas Van Lines
  • Evansville, IN FULL_TIME
  • Overview Atlas Van Lines is comprised of a family of companies that deliver transportation and related services globally through a network of quality agents and select service partners. Atlas is disti...
  • 7 Days Ago

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0 Digital Marketing Director jobs found in Owensboro, KY area

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Global Corporate Communications Director
  • Berry Global
  • Evansville, IN
  • **Overview** **About Berry** At Berry Global Group, Inc. (NYSE: BERY), we create innovative packaging and engineered pro...
  • 3/27/2024 12:00:00 AM

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Marketing / Event Planner, Top Pay, Experience Req'd!
  • Evansville Harley-Davidson
  • Evansville, IN
  • 4700 E Morgan Ave., Evansville, IN 47715 MARKETING / EVENT PLANNER Excellent Pay Plan and Benefits! Experience with all ...
  • 3/27/2024 12:00:00 AM

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Employment Specialist/Job Coach
  • Evansville Goodwill
  • Evansville, IN
  • More than a job, a mission! Make a difference when you provide job training and guidance to community members to change ...
  • 3/26/2024 12:00:00 AM

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Market Relationship Banker
  • Old National Bank
  • Huntingburg, IN
  • Overview: Old National Bank has been serving clients and communities since 1834. With $48 billion in total assets, we ar...
  • 3/26/2024 12:00:00 AM

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Director Marketing Communications
  • Atlas
  • Evansville, IN
  • Atlas Van Lines is comprised of a family of companies that deliver transportation and related services globally through ...
  • 3/25/2024 12:00:00 AM

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Facilities Manager (Remote in the Louisville, KY or Evansville, IN market)
  • CBRE
  • Evansville, IN
  • Facilities Manager (Remote in the Louisville, KY or Evansville, IN market) Job ID 158456 Posted 11-Mar-2024 Service line...
  • 3/24/2024 12:00:00 AM

Owensboro is a home rule-class city in and the county seat of Daviess County, Kentucky, United States. It is the fourth-largest city in the state by population. Owensboro is located on U.S. Route 60 about 107 miles (172 km) southwest of Louisville, and is the principal city of the Owensboro metropolitan area. The 2015 population was 59,042.[not in citation given] The metropolitan population was estimated at 116,506. Owensboro is located at 37°45′28″N 87°7′6″W / 37.75778°N 87.11833°W / 37.75778; -87.11833 (37.757748, −87.118390), at the crook of a bend in the Ohio River. Owensboro is 37 mile...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$174,645 to $239,395
Owensboro, Kentucky area prices
were up 1.3% from a year ago

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There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
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Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
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January 25, 2020