Digital Marketing Director jobs in Newton, MA

Job Functions

The Director of Marketing and Digital Strategy works collaboratively to ensure day-to-day development, execution, and implementation of the tactical and strategic aspects of institutional and enrollment marketing (with emphasis on graduate and professional studies), brand management and governance, and the Regis website. This will include, but not be limited to, digital advertisements, social media, website updates, email marketing, marketing automation, vendor relationship management, and other marketing materials as needed. He/she will provide clear direction and strong leadership by facilitating a brand-focused culture, data-driven decision making, and engaging in collaborative teamwork.

Enrollment Marketing (50%*)

• Collaborate with the graduate, professional studies, and undergraduate admissions teams, external marketing agencies, and key stakeholders to implement multi-channel, audience-specific marketing campaigns to generate inquiries, applications, and deposits to meet or exceed annual enrollment targets.
• Deploy, as needed, social media ad campaigns to support enrollment marketing as well as special programs.
• Set clear KPIs to inform continual data analysis, reporting, and iterative improvements to all campaigns and marketing activity.

Brand Management and Governance (20%*)

• Brand guidelines maintenance and governance. Serve as the owner of the university’s brand guidelines, ensuring consistent application across all internal and external channels. Update guidelines as needed and educate Regis community and external partners on a regular basis. Serve as a key resource to all university departments for marketing assistance and graphic design support. Triage all marketing requests as they are received and allocate resources as needed to complete.
• Develop and implement a multi-channel marketing strategy to increase Regis College’s brand awareness and equity in the market. This would include, but not be limited to, paid and organic social media campaigns/content, out-of-home mobile and billboard campaigns, print collateral, etc.
• Provide updates and guidance on the university’s brand to communications and marketing staff during weekly Newsroom meetings, monthly meetings with academic deans, and regular meetings with external partners.

Digital Strategy: Website (15%*)

• Ensure that the content on the Regis website remains current, engaging, and accessible. Oversee and update content, focusing on search engine optimization (SEO), content marketing, and brand consistency.
• Meet weekly with marketing agency partners and ITS to review website performance, making adjustments and improvements to maintain high SEO performance.

Digital Strategy: Marketing Automation/CRM Administration (15%*)

• Provide leadership, direction, guidance, and administration to ensure strong implementation of marketing automation and CRM best practices.
• Work with program directors, admissions staff, and marketing partners to build out and manage email and other content for student communication journeys in HubSpot.
• Manage the lead generation strategies for Graduate and Professional Studies, including vendor management, creative execution, and assessment.
  • Implement inbound marketing strategies, creating and managing digital campaigns including social media, content, and search engine marketing.
  • Analyze data from Google Analytics and each marketing platform, as well as national trends, to improve lead generation and ensure that Regis remains competitive in the digital landscape.
  • Build and maintain landing pages for the graduate and professional studies programs.
  • Work closely with the Graduate Affairs team to assist in retention efforts, including updating all graduate affairs webpages, creating web forms, helping with graduate newsletters, and sending out retention-based emails to current students.
  • Generate alumni lists and send out monthly recruiting emails to our alumni base.
  • Work with enrollment team members to manage inventory, order marketing materials, and process invoices.

OTHER DUTIES AND RESPONSIBILITIES:

• Manage budget for all brand- and enrollment-related advertising.
• Serve as a member of the Regis Newsroom team.
• Serve on committees and participate in special projects as requested.
• Keep on top of emerging trends in enrollment marketing.

SUPERVISORY RESPONSIBILITY:

• Position may require supervision of student workers.

• 
  Percentages of time focused on each area of responsibility are approximate for illustrative and planning purposes.

SKILLS/EXPERIENCE/TRAINING REQUIRED:

Experience Required:

• Bachelor's degree required, preferably in marketing, digital marketing, or communications.
• 5 years of experience in strategic marketing with strong digital understanding. Higher education experience preferred but not required.
• Experience implementing and managing CRMs and marketing automation tools. HubSpot experience required.
• Experience creating multi-channel marketing campaigns and using data to measure and drive results.
• Thorough knowledge and experience using digital ad platforms, specifically Google, Facebook, and Tik Tok Ad Managers.
• Skillful with Adobe Creative Cloud, especially Photoshop and InDesign.

Skillsets Required:

• Organizational and project management skills. The ability to multi-task is critical.
• Excellent oral and written communication skills.
• Self-starter who takes initiative with a sense of urgency
• Strategic and creative thinking skills.
• Robust ability to manage multiple external relationships with various marketing agencies and contractors.
• Strong interpersonal, teamwork and collaboration skills, with ability to synthesize multiple viewpoints and drive toward consensus.
• Critical thinking skills; willingness to continually improve approaches and processes, especially through data analysis

• Commitment to continuous learning and keeping abreast of higher education marketing trends.
• Dedication to a mission-driven organization by producing results that drive enrollment and revenue growth.
• Ability to uphold the University’s commitment to inclusive excellence in a diverse educational community.

WORKING CONDITIONS/PHYSICAL DEMANDS:

• May spend extended periods at terminal, on telephone, or operating other office machines, requiring eye-hand coordination and finger dexterity.

The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.

Protecting the Regis Community

All faculty, staff, and students who live, learn, and work on Regis College’s Weston MA campus are strongly encouraged to be vaccinated for COVID-19. COVID-19 immunization is required for faculty, staff, and students who learn and work in the Regis College Dental Center and Autism Center, consistent with federal mandates. For further information, please review Regis College’s health and safety protocols.

External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

In employment, as in education, Regis College is committed to equal opportunity and affirmative action. Regis does not discriminate on the basis of race, color, age, religion, creed, sex, gender identity or expression, sexual orientation, ethnic or national origin, ancestry, citizenship, marital or parental status, physical or mental disability, genetic information, pregnancy, veteran’s status, membership in uniformed services or any other protected status.