Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
POSITION SUMMARY:
The Digital Marketing Coordinator will be a key member of the marketing team which collaborates to generate new leads and expand sales opportunities. This position will report the Marketing and Events Manager and will be responsible for all social media and content marketing efforts. Additionally, this position will help create and develop web-based campaigns, manage and track online initiatives, including website updates and site development as well as mass communications using e-mail. The Digital Marketing Coordinator will coordinate customer and enthusiast engagement programs – i.e. the Piper Brand Ambassador Program.
ESSENTIAL JOB FUNCTIONS:
SUPERVISORY RESPONSIBILITIES:
This job has no supervisory responsibilities. May be required to train and assist other employees. This position requires periodic travel.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND EXPERIENCE:
LANGUAGE SKILLS:
The employee must possess the ability to communicate effectively with all internal and external customers in both written and oral form. Excellent leadership, communication, and interpersonal skills are essential in this position.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those the employee encounters while performing the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently exposed to an office environment; and occasionally exposed to outside weather conditions or manufacturing environment with elements such as odor, noise, dust, heat, cold, chemicals, or some elements present which makes conditions less desirable than usually found in an office.
Travel and overtime are required.
SAFETY AND POLICY PRACTICES:
The employee in this job must be knowledgeable in regard to the safety policies and procedures of the Company as described in the Company safety manual. The employee must adhere to all said policies and procedures while supporting the goals and objectives of the organization and recognize the Company’s need to achieve its business objectives. Employee is responsible for complying with company hazardous waste disposal procedures.
Clear All
0 Digital Marketing Director jobs found in Melbourne, FL area