Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Paragon Digital Marketing prides itself in providing digital marketing and website development services that support and grow the businesses that are the heart of our economy. Our clients are growing small and midsize businesses in a variety of interesting industries from all over the country. We believe our core values should be evident in everything we do. We are passionate about our people, our planet and our community. We strive to be valued experts and trusted partners to our clients.
We are seeking a Digital Advertising Manager to work with clients to define goals and develop digital ad strategies that help them achieve those goals. You will be responsible for working with the Paragon team to implement and manage paid search, display, social, geofencing, OTT and more on Google, Bing, Facebook, YouTube, and other platforms to support clients’ marketing initiatives. You will be working directly with our clients, organizing and leading weekly calls, presenting reports, providing analysis and recommendations, managing budgets, and coordinating with internal teams.
To ensure success, you will have 3 years of experience managing digital ad campaigns and be fluent in utilizing Google and Meta advertising platforms. To excel in this role, you will be extremely organized, and have a desire to learn and evolve with a rapidly growing company in an ever-changing industry. A passion for data and analytics, as well as strong language and communication skills, are absolute musts.
This is a full-time remote position. You must reside in and be authorized to work in the United States.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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