Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases. All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture® (medical) and Verifyt® (retail).
About the role:
We're seeking a strategic and data-driven Digital Marketing Director to join our team to lead our consumer-facing efforts. As our Digital Marketing Director, you'll spearhead our digital marketing efforts, specifically focusing on paid channels, to set ambitious growth targets and devise a comprehensive go-to-market strategy.
This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Digital Marketing Director will report to the Director of Growth.
\nIf you’re looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us!
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