Digital Marketing Director jobs in Longview, TX

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

I
Digital Marketing Specialist
  • iClassPro, Inc.
  • Longview, TX FULL_TIME
  • Purpose: As the Digital Marketer Specialist, you’ll collaborate closely with the marketing team to develop and execute innovative strategies aimed at elevating our brand presence and driving sales for both iClassPro and iCampPro.  Leveraging in-depth market research, you’ll identify target audiences and curate compelling content tailored to their preferences. Your role encompasses comprehensive SEO optimization, social media management, and meticulous analysis of campaign performance metrics to continually refine our digital marketing endeavors.

     

    Duties and Responsibilities:

    • Develop and implement effective SEO strategies for the company’s websites, covering on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy.
    • Conduct thorough research on backlink opportunities, including anchor text, keywords, and pages, to enhance website authority and visibility.  Perform regular site audits, meticulously tracking and reporting on key SEO metrics, while identifying opportunities for optimization to ensure ongoing enhancement.
    • Monitor and analyze site traffic and user behavior to identify trends, insights, and improvement opportunities, utilizing tools such as Google Analytics.
    • Integrate SEO best practices seamlessly into all facets of website development and maintenance.
    • Remaining abreast of industry trends, algorithm updates, and emerging SEO techniques, proactively recommending new strategies and tactics to enhance performance.
    • Collaborate in crafting high-quality, engaging, and optimized content for blogs and websites to maximize content effectiveness.
    • Execute and oversee email marketing campaigns to nurture leads and cultivate customer relationships effectively.
    • Track and analyze digital traffic metrics using tools like Google Analytics, providing insights into campaign effectiveness.
    • Employ SEO techniques and other analytical tools to optimize paid advertising campaigns for maximum impact.
    • Deliver regular reports on campaign performance metrics and growth to stakeholders, ensuring transparency and alignment with business objectives.
    • Strategically scale campaigns to optimize return on investment (ROI) and drive business success.
    • Other duties as assigned

     

     

    • Proficiency in digital marketing analytics tools such as Google Analytics, Google Ads, Facebook Insights, etc.
    • Strong understanding of SEO best practices and experience with keyword research and optimization.
    • Ability to create and optimize landing pages and conversion funnels.
    • Excellent written and verbal communication skills.
    • Strong project management skills and ability to manage multiple campaigns simultaneously.
    • Knowledge of HTML, CSS, and basic graphic design principles is a plus.
    • Familiarity with A/B testing methodologies to optimize campaign performance.
    • Ability to stay up to date with the latest trends and best practices in digital marketing.
    • Google Ads Certification preferred.
    • Google Analytics Certification preferred.
    • HubSpot Inbound Marketing Certification preferred.
    • Hootsuite Social Marketing Certification preferred.
    • Health Insurance (Medical, Dental, Vision, Life)
    • PTO
    • 401K with company match
  • 17 Days Ago

B
On-Site Digital Marketing Coordinator (FT)
  • Brookshire Grocery Company
  • Tyler, TX FULL_TIME
  • Digital Marketing Coordinator Emphasis on EMAIL/SMSCompany: Brookshire Grocery CompanyLocation: On-Site Tyler Texas 75701Work Context and Environment:Work is generally performed in an office environme...
  • 23 Days Ago

O
Marketing Director
  • O'Mally Management Group
  • Longview, TX FULL_TIME
  • Hospitality Health is a fast paced patient focused free-standing Emergency Room. Our commitment to our patients and community is unparalleled and the role of Marketing Director plays a vital role in o...
  • 1 Day Ago

S
Marketing Director
  • SLP Operations, LLC
  • Paris, TX FULL_TIME
  • DescriptionMarketing DirectorParis , TexasAt Paris Healthcare Center, Our commitment is to provide love, attention and optimal care one resident at a time. We realize consistently fulfilling this comm...
  • 1 Day Ago

B
Director, E-commerce Marketing
  • Better Talent Advisors
  • Tyler, TX FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 20 Days Ago

B
Director, E-commerce Marketing
  • Better Talent Advisors
  • Longview, TX FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 20 Days Ago

Filters

Clear All

Filter Jobs By Location
  • Filter Jobs by companies
  • More

0 Digital Marketing Director jobs found in Longview, TX area

C
Operations Supervisor, Kilgore TX (2nd Shift)
  • CHEP
  • Kilgore, TX
  • CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million palle...
  • 3/29/2024 12:00:00 AM

E
Remote Online Survey Taker. Earn up to $25 per survey
  • Earn Haus
  • Longview, TX
  • Job description We are urgently looking for people interested in taking online surveys for Fortune 500 brands. If you ar...
  • 3/28/2024 12:00:00 AM

K
Category Manager
  • Komatsu
  • Longview, TX
  • Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, m...
  • 3/28/2024 12:00:00 AM

E
Online Survey Taker. Earn up to $25 per survey. - Remote
  • Earn Haus
  • Marshall, TX
  • Job description We are urgently looking for people interested in taking online surveys for Fortune 500 brands. If you ar...
  • 3/28/2024 12:00:00 AM

B
Category Manager - Bakery
  • Brookshires Grocery Company.
  • Tyler, TX
  • **Category Manager - Bakery** **Location:** Tyler, TX ****Job Summary**** Responsible for managing and providing leaders...
  • 3/27/2024 12:00:00 AM

O
Marketing Coordinator
  • O'Mally Management Group
  • Longview, TX
  • Position Goals for the Marketing Coordinator The Marketing Coordinator at Hospitality Health ER functions includes brand...
  • 3/26/2024 12:00:00 AM

I
Digital Marketing Specialist
  • iClassPro, Inc.
  • Longview, TX
  • Purpose: As the Digital Marketer Specialist, you'll collaborate closely with the marketing team to develop and execute i...
  • 3/25/2024 12:00:00 AM

B
Category Specialist - Floral/Produce
  • Brookshires Grocery Company.
  • Tyler, TX
  • **Category Specialist - Floral/Produce** **Posting Date:** Oct 12, 2021 **Company:** Brookshire Grocery Company **Applic...
  • 3/25/2024 12:00:00 AM

Longview is the forty-fifth largest city in the state of Texas. The city is mostly located in Gregg County, of which it is the county seat; a small part of Longview extends into the western part of neighboring Harrison County. Longview is located in East Texas, where Interstate 20 and U.S. Highways 80 and 259 converge just north of the Sabine River. According to the 2010 U.S. census, the city had a population of 80,455. The estimated population in 2017 was 81,522. Longview is the principal city of the Longview metropolitan statistical area, comprising Gregg, Upshur, and Rusk counties. The popu...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$169,782 to $232,729
Longview, Texas area prices
were up 1.2% from a year ago

Digital Marketing Director in Daytona Beach, FL
There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
December 21, 2019
Digital Marketing Director in Pittsburgh, PA
Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
December 03, 2019
Digital Marketing Director in Phoenix, AZ
It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
January 25, 2020