Digital Marketing Director jobs in Kansas

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director Digital Marketing Analytics
  • SelectQuote, Inc.
  • Overland Park, KS FULL_TIME
  • Company Overview

     

    More than 35 years ago, SelectQuote was founded on one core promise: to help our customers protect the people they value most. We pioneered the way consumers shopped for term life insurance, and now, we also help people find home insurance, auto insurance, senior health insurance and more. Our quick and easy process saves consumers both time and money, and today, more than 2 million families trust us to help them with their insurance needs.

     

    But what truly sets us apart is our people, and the opportunities to grow your career with SelectQuote are unmatched.

    Job Description

    Director Digital Marketing Analytics

     

    Job Summary:

    The Director Digital Marketing Analytics will shape the vision and learning agenda for the Digital Analytics teams. In this role you will help elevate the role of Analytics & Insights across all digital channels as well as be a thought leader on lead attribution.  This position will be responsible for developing insights at the top of the funnel as well as having a full understanding of full-funnel conversion to drive overall lifetime value.

     

    Supervisory Responsibilities:

    This position has direct supervisory responsibilities.

     

    Essential Duties and Responsibilities:

    Lead a team of analysts to develop detailed quantitative analysis to develop meaningful insights to optimize business performance

    Synthesize data across multiple sources to maximize insights and drive clarity for key stakeholders while generating reliable cross-channel reporting for higher-level consumption and performance readouts

    Provide variance and impact analyses of lead generation cost revenue and contribution margin

    Collaborate closely with internal marketing team members to develop evergreen and ad hoc reporting as needed to ensure each team has the data needed to hit KPI targets

    Provide customized refreshable reporting to all internal marketing teams to minimize the need for ad-hoc reporting

    Serve as subject matter expert and give business direction to the Data Science and Business Intelligence groups

     

    Skills/Abilities:

    Ability to work in a fast-paced environment managing multiple projects multiple channels and segments simultaneously in a cross-functional team

    Strong proficiency in web analytics platforms (e.g. Google Analytics A/B testing tools and personalization platforms

    In-depth understanding of tag management systems (e.g. Google Tag Manager Tealium) and data visualization tools (e.g.  Quicksite)

    Expertise in implementing GA4 required Power user in SQL ∙ Exceptional communication and presentation skills with the ability to convey complex ideas and findings in a clear and  concise manner

    Collaborative mindset and the ability to work effectively with cross-functional teams

    Excellent written and oral communication skills.

    High level of self-motivation; ability to accomplish goals independently.

    Ability to work in a fast-paced environment managing multiple projects multiple channels and segments simultaneously in a cross-functional team

    Skilled with Microsoft Office including Excel and PowerPoint

     

    Education and Experience: 

    Bachelor’s Degree in Finance Marketing or Business Administration required

    Minimum of 8 years of management experience required

    Minimum of 7 years of experience in Marketing Analytics required

    Strong proficiency with SQL – 3 years of experience required

    Experience with GA4 conversion required

    Proven track record achieving success in large projects

    Experience with lead attribution

    Proven track record of leveraging data insights to drive business  growth and inform decision-making

     

    Certificates/Licenses/Registration

    N/A

     

    Financial Responsibilities (budget revenue)

    This position has no budget responsibility authority and/or level of control.

     

    Physical Requirements:

    Work is performed indoors with potential for exposure to safety and health hazards related to office work. Could periodically travel to other office and operational sites.  The noise level in the work environment is usually moderate.

    Prolonged periods of sitting at a desk and working on a computer.

     

    SelectQuote Core Values:

    Service: We create positive customer experiences.

    Entrepreneurship: We create innovate & take risks.

    Leadership: We build & invest in high-performing teams. Empowerment: We embrace a changing environment.

    Courage: We challenge the status quo & drive continuous improvement.

    Teamwork: We help support & celebrate each other.

     

     

    Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required.

  • 20 Days Ago

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Digital Press Operator - 12 hour shift
  • GSP Marketing Technologies
  • Lenexa, KS FULL_TIME
  • NOW HIRING a Digital Press Operator for 12 hour shifts in LENEXA, KS! Digital Press Operators - ability to set up/run 2 different types of press machines, verify work orders, make press adjustments as...
  • 3 Days Ago

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Digital Marketing Coordinator
  • Professional Engineering Consultants
  • Wichita, KS FULL_TIME
  • We are PEC — a family of professionals that exists to energize communities, shape the future, and guide the way. Our vision is to be the solutions firm committed to partnerships with a vision for grow...
  • 19 Days Ago

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Digital Marketing Strategist
  • EDUCATION DYNAMICS LLC
  • Remote, KS OTHER
  • Job Details Job Location: Remote - Remote, KS Salary Range: Undisclosed DescriptionSince our founding in 2005, EducationDynamics has focused on combining innovative marketing solutions and powerful da...
  • 24 Days Ago

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Digital Marketing Specialist
  • SearchNow
  • Overland Park, KS FULL_TIME
  • Digital Marketing Specialist SearchNow - Overland Park, KS Our Client is looking for an enthusiastic, smart, and driven individual who desires an opportunity for career advancement with an innovative ...
  • 25 Days Ago

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Marketing and Digital Specialist
  • Affordable Mobility Solutions LLC
  • Wichita, KS FULL_TIME
  • Are you skilled & experienced in automobile marketing, SEO & digital presence? Do you thrive in a fast-paced environment? Mobility316 in Wichita KS is searching for a sharp, detail oriented, multi-tas...
  • 1 Day Ago

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Digital Marketing Director
  • Graceland University
  • Lamoni, IA
  • Graceland University is seeking a Digital Marketing Director who is passionate about helping students and their families...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Director
  • Babson Diagnostics
  • Babson Diagnostics is a science-first healthcare technology company reimagining the entire diagnostic blood testing expe...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Director
  • Clutch
  • Role/Title: Digital Marketing Director Location: Lehigh County, PA Salary: up to $120k Clutch Creative is a rapidly grow...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Director
  • iQuest Partners
  • ABOUT THE POSITION: Our client is an early-stage, venture-backed Marketing Technology company, helping to increase engag...
  • 3/27/2024 12:00:00 AM

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Digital Marketing Director
  • CIRCUIT OF THE AMERICAS LLC
  • Del Valle, TX
  • Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The spor...
  • 3/27/2024 12:00:00 AM

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Digital Marketing Director
  • Blinds To Go
  • Paramus, NJ
  • Digital Marketing Manager Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Director to assume...
  • 3/25/2024 12:00:00 AM

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Email Marketing Manager
  • Republican National Committee
  • West Palm Beach, FL
  • The Republican National Committee is seeking an Email Marketing Manager to join the Digital team. The ideal candidate ha...
  • 3/25/2024 12:00:00 AM

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Director of Digital Marketing
  • Beson4
  • Jacksonville, FL
  • Beson4 Position Description Position Title: Digital Marketing Director Employee Status: Exempt – Salaried Date: February...
  • 3/24/2024 12:00:00 AM

Kansas /ˈkænzəs/ (listen) is a U.S. state in the Midwestern United States. Its capital is Topeka and its largest city is Wichita, with its most populated county being Johnson County. Kansas is bordered by Nebraska on the north; Missouri on the east; Oklahoma on the south; and Colorado on the west. Kansas is named after the Kansa Native American tribe, which inhabited the area. The tribe's name (natively kką:ze) is often said to mean "people of the (south) wind" although this was probably not the term's original meaning. For thousands of years, what is now Kansas was home to numerous and divers...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$177,068 to $242,716

Digital Marketing Director in Asheville, NC
The more we know about our users, what they like or dislike, and ultimately their behaviors, the more we can optimize our digital marketing assets and improve acquisition costs.
January 15, 2020
Digital Marketing Director in Minneapolis, MN
The Digital Marketing Director holds ultimate responsibility for planning, development, implementation and analysis of internal and client marketing campaigns.
January 23, 2020
Digital Marketing Director in Mobile, AL
In addition to that, you must be passionate about digital marketing and must also have extensive marketing experience.
February 18, 2020