Digital Marketing Director jobs in Jackson, TN

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Digital Marketing Manager
  • Meridian Bioscience, Inc.
  • Memphis, TN OTHER
  • About Meridian

    Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.

    Job Summary

    As a newly created leadership position within Meridian Bioscience- Life Science business marketing team, you will have the opportunity to shape the brand’s overarching omni-channel strategy and be responsible for the execution. Success in this role will require strong digital strategy and channel execution experience, marketing & data operations knowledge, an understanding of the life science pace, and a hands-on attitude, with the ability to roll up your sleeves to drive implementation of the tactics in a dynamic and developing organization.

    Key Duties

    • Serve as the digital SME & business partner to the Marketing & Sales Team and cross-functional teams.
    • Lead the development and be responsible for self-guided execution of a customer centric and product driven digital marketing demand generation engine through an understanding of Merdian’s target customer, competitors and product portfolio.
    • Evolve, promote, and grow the company's digital and omnichannel footprint and drive desired behavior change across all internal teams to deliver a robust customer centric digital program.
    • Implement a global Search Engine Marketing (SEM) program for Meridian using Search Engine Optimization (SEO) and Google AdWords Pay-per-Click (PPC) as the primary tactics.
    • Create a comprehensive website strategy for the life sciences business, secure approval from leadership for proposed enhancements and collaborate closely with corporate communications to implement them effectively.
    • Expand company’s presence on additional paid digital channels such as Paid social media, 3rd party content syndication (webinars etc.) and agency partners, develop a clear plan and lead the implementation working closely with the rest of the marketing team.
    • Lead with data; Ensure data is a priority, that it is captured, and measurement strategies, along with KPI’s are designed at the onset. Optimize the marketing data dashboard and maintain a routine schedule for reporting on performance. Work closely with the corporate communications team to ensure that the marketing automation platform (HubSpot) is managed and maintained to allow for accurate reporting.
    • Analyze technology trends and identify and implement new opportunities to help drive an enterprise level digital marketing optimization program.
    • Seamlessly integrate omni-channel strategies into the overall product brand plan, ensuring alignment with the overall brand vision & strategy set by leadership.
    • Ensure perspectives from key stakeholders (Ops, Product Management, R&D, Privacy, Regulatory, IT) are accounted early and often.
    • Spearhead novel & innovative ways of working in the spirit of delivering the ideal customer experience.
    • Stay abreast of industry trends and promotional opportunities and promote best practices across the organization.
    • Manage project timelines, budgets and all key deliverables aligned to launch readiness.

    Qualifications

    • A minimum of a bachelor’s degree is required. Advanced degree preferred.
    • Geographical location preference east, mid-south region
    • A minimum of 5-7 years of professional relevant experience. required, with demonstrated experience of hands-on implementation of digital tactics and channels.
    • B2B marketing and/or Life Science preferred experience preferred.
    • Deep digital & omni-channel execution experience across core channels required.
    • Hands on experience working within marketing automation platforms preferably Hubspot.
    • Thorough understanding of the cross-functional interdependencies needed to successfully execute complex omni-channel efforts.
    • Demonstrated knowledge of marketing operations, data operations and data privacy.
    • Proven ability to work cross-functionally and on multiple projects simultaneously.
    • Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization.
    • Startup, emerging life science or biotech, or new team experience preferred.
    • Travel Required: Less than 20%
  • 12 Days Ago

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Digital Marketing Specialist
  • AMRO Music Stores Inc
  • Memphis, TN FULL_TIME
  • Description:Amro Music seeks a creative problem-solver to join its team as a digital marketing specialist. This individual will be responsible for Amro Music's digital marketing, branding, and online ...
  • 1 Month Ago

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Director of Marketing
  • Morrow Group
  • Memphis, TN FULL_TIME
  • Morrow Group in Memphis, TN is seeking an experienced Director of Marketing to join our team. As the Director of Marketing, you will be responsible for overseeing and developing marketing campaigns an...
  • 21 Days Ago

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Marketing Director
  • Ahava Healthcare
  • Memphis, TN FULL_TIME
  • JOIN OUR TEAM Now hiring a Marketing Director- Experience with demonstrated success in a nursing home or other related health care facility is preferred. Must be knowledgeable of clinical policies and...
  • 3 Days Ago

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Director of Marketing
  • GOSH
  • MEMPHIS, TN FULL_TIME
  • Overview The Director of Marketing is responsible for developing and executing a clearly defined marketing and product development strategy in a manner that supports consistent business growth and enh...
  • 1 Month Ago

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Director of Marketing
  • Lennys Grill & Subs
  • MEMPHIS, TN FULL_TIME
  • Overview The Director of Marketing is responsible for developing and executing a clearly defined marketing and product development strategy in a manner that supports consistent business growth and enh...
  • 1 Month Ago

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0 Digital Marketing Director jobs found in Jackson, TN area

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Online Survey Taker (Remote)
  • Survey Junkie
  • Laconia, TN
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/26/2024 12:00:00 AM

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Sales VP’s, National Account Manager, and / or Regional Sales Managers
  • GHA Technologies, Inc
  • Jackson, TN
  • Financial Highlights – Enjoy an Immediate Pay Raise! $2,500 First Week Training Pay for the first five training days. $5...
  • 4/26/2024 12:00:00 AM

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Sales Manager
  • J. Galt
  • Jackson, TN
  • Position Summary: Our Sales Manager has managing partner responsibilities for a team of 5-25 Executive Consultants in ma...
  • 4/26/2024 12:00:00 AM

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Product Manager - LV Busway
  • Abb
  • Selmer, TN
  • Take your next career step at ABB with a global team that is energizing the transformation of society and industry to ac...
  • 4/25/2024 12:00:00 AM

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Product Manager - LV Busway
  • ABB
  • Selmer, TN
  • Take your next career step at ABB with a global team that is energizing the transformation of society and industry to ac...
  • 4/23/2024 12:00:00 AM

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Online Survey Taker (Remote)
  • Survey Junkie
  • Whiteville, TN
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/23/2024 12:00:00 AM

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Online Survey Taker
  • Survey Junkie
  • Stanton, TN
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/22/2024 12:00:00 AM

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Online Survey Taker
  • Survey Junkie
  • Hickory Valley, TN
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/22/2024 12:00:00 AM

Jackson is a city in and the county seat of Madison County, Tennessee. Located 70 miles (110 km) east of Memphis, it is a regional center of trade for West Tennessee. Its total population was 65,211 at the 2010 census and 67,265 in the 2012 Census estimate. Jackson is the primary city of the Jackson, Tennessee metropolitan area, which is included in the Jackson-Humboldt, Tennessee combined statistical area. Jackson is Madison County's largest city, and the second-largest city in West Tennessee next to Memphis. It is home to the Tennessee Supreme Court's courthouse for West Tennessee, as Jackso...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$173,425 to $237,720
Jackson, Tennessee area prices
were up 1.3% from a year ago

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There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
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Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
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It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
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