Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
As a TopSpot Team Lead, you will help grow qualified business leads for a portfolio of new and existing Customers through personalized, integrated digital marketing strategies. You will lead and guide a Team of specialists to align with client business objectives, implement digital strategies, showcase transparent results, and provide a positive Customer experience through every interaction. This role is a customer-facing role and requires professionalism, accountability, critical thinking, and leadership to be successful with both Teammates and Customers.
This is a hybrid role in Houston, TX with remote options in Texas (outside of Houston) upon approval.
Essential Functions:
Lead a Team of Specialists in the implementation of SEO, SEM, and Conversion Optimization strategies that are rooted in TopSpot best practices to grow qualified leads for Customers. You’ll also work collaboratively with Teams across the organization and are responsible for aligning to collectively achieve Customer goals.
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