Digital Marketing Director jobs in Grand Rapids, MI
Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Director jobs
- The C2 Group
-
Grand Rapids, MI
INTERN
-
Position Summary:
The Digital Marketing Intern will be responsible for assisting the Digital Marketing Lead in interpretation of data and supporting and developing web analytics strategies. To be successful in this role, you need experience with various web analytics tools, dashboards, SEO optimization, copywriting, and social media management.
The ideal candidate will gain experience analyzing website performance, creating content, and learning baseline Marketing duties in the website space. In addition, this internship will function within our Operations Team, working in a cross-functional capacity to support the Sales Team to drive Marketing initiatives for The C2 Group.
This paid internship position will be based in our Grand Rapids, MI office, with availability to work 15-20 hours per week from September through December.
About C2:
The C2 Group builds, integrates, and delivers business-critical content experience solutions that get the most from technologies, tools, and teams. Our primary focuses include UX/UI design, web and application development, quality output, and ongoing maintenance and optimization support.
Core Values:
- Intentional – Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
- Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy.
- Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented.
Accountabilities of the Digital Marketing Intern:
Augment Marketing Campaign Strategies
- Facilitate campaign planning and reporting
- Help to target correct metrics to obtain relevant reporting
- Aid in deciphering data to support recommendations and insights
Assist in Content Strategy and Creation
- Assist in creating and maintaining editorial calendars
- Write engaging copy for social media, blogs, email campaigns, website content, and other marketing materials
- Focus content creation towards proper audiences, targets, and objectives
- Aid in crafting and executing email marketing campaigns and landing pages, including designing templates and analyzing email performance
Support Day-to-Day Client Maintenance Activities
- A/B testing and tactical next steps
- Facilitate and learn about:
- SEO workbooks
- Content audits
- Measurement plans
- Analytic reports
- HubSpot maintenance
Education & Experience:
- Working towards a bachelor's degree specializing in Digital Marketing with a technical discipline, IT, computer science or equivalent work experience
- Interest and self-teaching with Google Analytics, KPI Dashboards, Content Management Systems, and Digital Marketing
- Knowledge of web development and content management systems a plus
- 13 Days Ago
- The C2 Group
-
Grand Rapids, MI
FULL_TIME
- Position Summary: The Digital Marketing Manager will be responsible for leading interpretation of data, supporting and developing web analytics strategies, focusing on keyword analysis and research, a...
- 1 Month Ago
- Our Daily Bread Ministries
-
Grand Rapids, MI
FULL_TIME
- Position Summary:The Digital Content Marketing Manager will manage the creation and distribution of digital content for Global Marketing teams to engage digital audiences, support ministry wide campai...
- 19 Days Ago
- Arbor Circle Corporation
-
Grand Rapids, MI
FULL_TIME
- Position Details Gather and create digital content to help facilitate a strong digital presence to promote and support the work of the Agency. Responsibilities will include writing content and designi...
- 21 Days Ago
- Morrison Industries LLC
-
Grand Rapids, MI
FULL_TIME
- We are seeking a creative and marketing savvy Digital Marketing Specialist to join our in-house marketing team. This role is a mixture of on-site, on the road (25% or less), and potentially hybrid WFH...
- 1 Month Ago
- Our Daily Bread Ministries
-
Grand Rapids, MI
FULL_TIME
- Job Title: Senior Digital Marketing TechnologistPosition Summary: The Senior Digital Marketing Technologist plays a pivotal role in enhancing our digital presence and expanding our online reach. This ...
- 1 Month Ago
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0 Digital Marketing Director jobs found in Grand Rapids, MI area
- Advance Local : MLive.com
-
Grand Rapids, MI
- Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve. This ...
- 4/19/2024 12:00:00 AM
- LifeStance Health
-
Grand Rapids, MI
- At LifeStance Health, we believe in a truly healthy society where mental and physical healthcare are unified to make liv...
- 4/19/2024 12:00:00 AM
- Greenheart Exchange
-
Grand Rapids, MI
- Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
- 4/19/2024 12:00:00 AM
- Gordon Food Service
-
Wyoming, MI
- Position Summary: Reporting to the Chief Legal and Risk Officer, the Company Communication Director leads the developmen...
- 4/17/2024 12:00:00 AM
- Eaton Corporation
-
Grand Rapids, MI
- Eaton's Industrial Sector is hiring a Product Line Director. This position requires 25% travel. No relocation is offered...
- 4/17/2024 12:00:00 AM
- Equity LifeStyle Properties, Inc.
-
Grand Rapids, MI
- With a culture of recognition and reputation for excellence, ELS is the ideal organization in which to develop a long an...
- 4/16/2024 12:00:00 AM
- Aquinas College
-
Grand Rapids, MI
- The Department of Psychology & Counselor Education at Aquinas College in Grand Rapids, Michigan invites applicants for a...
- 4/16/2024 12:00:00 AM
- Greenheart Exchange
-
Wyoming, MI
- Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
- 4/15/2024 12:00:00 AM
About Grand Rapids, Michigan
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