Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
General Purpose:
Manage the facility’s inquiry and admission process and provide customers with facility-related information via facility tours, personal visits/assessments, conversations, and follow-up. Coordinate and implement effective facility sales and marketing programs.
Essential Job Functions
This facility expects their employees to promote an atmosphere of teamwork with other employees and hospitality and comfort for its residents. Therefore, the following list of duties is not all-inclusive:
The Director of Marketing/Admissions is ultimately responsible for the facility’s census. While this individual cannot market nor fill the building themselves, they must be able to provide leadership to the marketing team that will lead to building and maintaining a high census.
Minimum Qualifications
Physical and Sensory Requirements
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0 Digital Marketing Director jobs found in Florence, AL area