Digital Marketing Director jobs in Florence, AL

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Admissions/Marketing Director
  • Ahava Healthcare
  • Henderson, TN FULL_TIME
  • General Purpose:

    Manage the facility’s inquiry and admission process and provide customers with facility-related information via facility tours, personal visits/assessments, conversations, and follow-up. Coordinate and implement effective facility sales and marketing programs.

     

    Essential Job Functions

    This facility expects their employees to promote an atmosphere of teamwork with other employees and hospitality and comfort for its residents. Therefore, the following list of duties is not all-inclusive:

    The Director of Marketing/Admissions is ultimately responsible for the facility’s census. While this individual cannot market nor fill the building themselves, they must be able to provide leadership to the marketing team that will lead to building and maintaining a high census.

    • Respond to inquiry calls from hospital discharge planners, families, and other referral sources. Conduct facility tours. Manage the admission process by maintaining updated bed availability and facility services information at all times. Manage the inquiry process professionally, timely and with appropriate follow-up. Effectively manage occupancy levels and census/premium mix enhancement.
    • Makes sales calls outside the facility to medical, insurance, legal, and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners and other community contacts.
    • Develop and maintain relationships to advise referral sources of bed availability and new products and services, and efficiently meet the daily needs of the community at large. Promote the facility and its services to referring agencies. Maintain the current database of existing and potential referral sources.
    • Visit all referral sources periodically.
    • Alert appropriate department supervisors and building staff of projected changes, i.e. admissions, bed changes, and discharges, by chairing daily admission meeting to discuss forthcoming changes. Utilize bed management principles.
    • Maintain a close working relationship with the Director of Nursing and the Business Office Manager to assure appropriate and efficient decisions about prospective admissions. Recommend admission decisions to facility management. When admissions determinations are made, communicate with nursing and housekeeping about appropriate room and bed selection.
    • Obtain appropriate admission papers and signatures from residents or responsible parties prior to admission. Communicate special needs of new admits to staff to facilitate a smooth transition.
    • Maintain a waiting list in compliance with state and federal guidelines.
    • Maintain a working knowledge of Federal and State regulations and reimbursement (Managed Care, Medicare, and Medicaid). Provide assistance with new employee orientations on these topics and the admission process. Maintain a strong working knowledge of managed care referral process.
    • Monitor inquiry, admission, and census trends. Prepare an inquiry log and other reports as required. Monitor all active and inactive inquiries.
    • Monitor and evaluate customer satisfaction. Audiences might include new admissions, post-discharges, current residents and families, community sources and inquiries that were unable to admit. Share results with the management team and others as appropriate to develop action plans as needed.
    • Develop and implement special events and presentations targeted at community education, establishing, and maintaining status for the facility as the expert on skilled nursing, specialty programs, and rehabilitation care in the community.
    • Attend in-service education programs in order to meet facility educational requirements.
    • Be familiar with Standard Precautions, Exposure Control Plan, Fire Drill & Evacuation Procedures and know how to use the information.
    • Maintain confidentiality of resident and facility records/information.
    • Protect residents from neglect, mistreatment, and abuse.
    • Protect the personal property of the residents of the facility.
    • Others as directed by the supervisor or administrator.

    Minimum Qualifications

    • Bachelor’s Degree in Business/Communications or related field preferred.
    • Two (2) years equivalent experience in a sales/marketing position or Director of Admissions position in lieu of degree.
    • Organized and detailed in work performance.
    • Good communication skills with excellent self-discipline and patience.
    • Genuine caring for and interest in elderly and disabled people in a nursing facility.
    • Comply with the Residents' Rights and Facility Policies and Procedures.
    • Perform work tasks within the physical demand requirements as outlined below.
    • Perform Essential Duties as outlined above.

    Physical and Sensory Requirements

    • Very little physical effort required.
    • Assist in the evacuation of residents during emergency situations
    • Meet general health requirements set forth by the policies of this facility, which may include a medical and physical examination.
  • Just Posted

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Team Member Maintenance - SM #27
  • VICTORY MARKETING, LLC
  • Corinth, MS FULL_TIME
  • Function:Stock, maintain and clean all company equipment and propertiesRequired Skills:1. Work flexible schedules during store hours 2. Assists with receiving of vendors 3. Cleans pump islands and par...
  • 21 Days Ago

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Team Leader Food Service - SM #40
  • VICTORY MARKETING, LLC
  • Tuscumbia, AL FULL_TIME
  • Definition of Food Service Cat;1. All food products that are prepared and sold in the store 2. All prepacked food products supplied by vendors and are sold in the store. 3. The Best Bean Coffee Progra...
  • 1 Day Ago

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Assistant Manager- SM #27
  • VICTORY MARKETING, LLC
  • Corinth, MS FULL_TIME
  • Description Description 1. Able to lead others through exemplary work habits.2. Able to properly demonstrate and teach store functions and activities.3. Able and willing to help identify store strengt...
  • 10 Days Ago

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Cashier/Team Member Retail - SM #41
  • VICTORY MARKETING, LLC
  • Iuka, MS FULL_TIME
  • What you'll do... Serve your local community by providing the BEST customer service to customers and fellow Team MembersProvide a positive image and energyEngage with customers by completing sales tra...
  • 10 Days Ago

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Cashier/Team Member - SM #27
  • VICTORY MARKETING, LLC
  • Corinth, MS FULL_TIME
  • What you'll do... Serve your local community by providing the BEST customer service to customers and fellow Team MembersProvide a positive image and energyEngage with customers by completing sales tra...
  • 10 Days Ago

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0 Digital Marketing Director jobs found in Florence, AL area

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Regional Marketing Manager - Own a Franchise
  • Williamsonheckt
  • Florence, AL
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

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CMO - Own your own Franchise
  • Williamsonheckt
  • Florence, AL
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

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CMO - Own your own Franchise
  • Williamsonheckt
  • Russellville, AL
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

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Regional Marketing Manager - Own a Franchise
  • Williamsonheckt
  • Russellville, AL
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

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Regional Marketing Manager - Own a Franchise
  • Williamsonheckt
  • Lawrenceburg, TN
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

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Unit Manager/Admissions - RN $15k Sign On!
  • Athens Health And Rehabilitation LLC
  • Athens, AL
  • Unit Manager/Admissions - RN $15k Sign On! We are in search of a qualified RN Unit Manager to be a leader in our facilit...
  • 3/28/2024 12:00:00 AM

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Manager of the Product Solution Center
  • Applied Industrial Technologies, Inc.
  • Florence, AL
  • Provides strategic & operational leadership for the Product Solution Center (PSC) within the US Service Center network, ...
  • 3/28/2024 12:00:00 AM

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Staff - Director Registered Nurse (RN) - Home Health - $90K-100K per year
  • PRN Healthcare
  • Athens, AL
  • Core Medical-Perm is seeking a Registered Nurse (RN) Home Health Director for a nursing job in Athens, Alabama. Job Desc...
  • 3/27/2024 12:00:00 AM

Florence is a city in, and the county seat of, Lauderdale County, Alabama, United States, in the state's northwest corner. According to the 2010 census, the city's population was 39,319. Florence is the largest and principal city of the Florence-Muscle Shoals Metropolitan Statistical Area (which includes Muscle Shoals, Sheffield, and Tuscumbia metropolitan areas in Colbert and Lauderdale counties). Florence is considered northwestern Alabama's primary economic hub. Annual tourism events include the W. C. Handy Music Festival in the summer and the Renaissance Faire in the fall. Landmarks in Flo...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$160,360 to $219,813
Florence, Alabama area prices
were up 1.3% from a year ago

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