Digital Marketing Director jobs in Ellicott City, MD

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director Digital Marketing
  • Authority Brands
  • Columbia, MD FULL_TIME
  • Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

    The Digital Marketing Director is responsible for overseeing and optimizing digital marketing initiatives that maximize paid performance. This role will oversee all paid initiatives including but not limited to SEM, Social, Display, Radio, Video, TV and OOH. This role requires a deep understanding of all paid digital channels, capital allocation, measurement, and a strategic mindset that achieves business objectives. This role will support all of the Brands in the Authority Brands portfolio.

    Essential Function:
    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
    • Manage paid media agencies and ensure accountability of marketing effectiveness across all of Authority Brands.
    • Manage and optimize marketing budgets to maximize ROI and ensure optimal capital allocation mix.
    • Analyze campaign data for actionable insights and efficiency improvements.
    • Define and execute an ongoing testing strategy and implement changes based on data-driven insights.
    • Lead, mentor and guide a small team who manages in house marketing and agency relationships.
    • Support the in house B2B marketing organizations and oversee the management of day-to-day campaigns.
    • Collaborate closely with leaders of the Brand, Operations and Finance teams.
    • Create marketing requirements for best in class reporting and data enhancements.
    • Continuously identifying areas for enhancement and streamlining to improve overall effectiveness, scalability, and consistency of the authority brands digital presence.
    Qualifications:
    • 10 years of experience in digital marketing with a track record of success managing and optimizing paid channels.
    • Experience managing in house paid media as well as managing agencies.
    • Understanding of lift measurement frameworks and testing for incrementality.
    • Strong analytical skills with the ability to interpret data and generate actionable insights.
    • Effective communication and collaboration skills for working with cross-functional teams.
    • Problem-solving mindset and ability to adapt in a fast-paced environment.
    • Prior experience with franchise marketing is a plus.
    • Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines.
    Education or Experience:
    • A bachelor’s degree in marketing, analytics or business
    We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

    Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

    Authority Brands Inc. is an Equal Opportunity Employer
  • 1 Month Ago

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Digital Marketing Director
  • Adams Publishing Communications LLC
  • Easton, MD OTHER
  • DIGITAL MARKETING DIRECTOR This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG-East - Cheasape...
  • 2 Days Ago

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Digital Marketing Manager
  • Crosby Marketing Communications
  • Annapolis, MD FULL_TIME
  • Ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, seeks a Digital Marketing Manager who is adept at implementing effective multi-channel cam...
  • 18 Days Ago

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Digital Marketing Specialist
  • Crosby Marketing Communications
  • Annapolis, MD FULL_TIME
  • Ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, seeks a Digital Marketing Specialist to support digital analytics and overall marketing pe...
  • 14 Days Ago

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Digital Marketing Specialist
  • TEK Systems
  • Hanover, MD OTHER
  • Overview About TEKsystems We’re partners in transformation with over 80% of the Fortune 500. We bring the expertise and talent progressive companies need to activate ideas and build solutions that cre...
  • 19 Days Ago

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Digital Marketing Specialist
  • Mamas on the Half Shell
  • Baltimore, MD FULL_TIME
  • Join our dynamic team at Mama's on the Half Shell, a premier seafood restaurant, as a full-time Digital Marketing Specialist! Located in vibrant Baltimore and Owings Mills, MD, we're known for our mou...
  • 22 Days Ago

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0 Digital Marketing Director jobs found in Ellicott City, MD area

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PART-TIME MUSICAL MARKETING DIRECTOR
  • Musical Encounters Inc
  • Baltimore, MD
  • Job Description Job Description PART-TIME MUSICAL MARKETING DIRECTOR Description: We are in search of a skilled and pass...
  • 3/28/2024 12:00:00 AM

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Director, Product Management - EDR
  • Huntress
  • Ellicott City, MD
  • Reports to: Senior Director of Product Management Location: Remote US Compensation Range: $215,000- $240,000 base plus b...
  • 3/27/2024 12:00:00 AM

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E-commerce Marketing Coordinator
  • JEDCo Brands Inc
  • Baltimore, MD
  • Job Description Job Description Overview: JEDCo Brands, Inc. is a growth-oriented manufacturer and distributor of pre-pr...
  • 3/27/2024 12:00:00 AM

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eCommerce Product Manager
  • United States Pharmacopeia
  • Rockville, MD
  • Who is USP? The U.S. Pharmacopeial Convention (USP) USP is an independent scientific organization that collaborates with...
  • 3/27/2024 12:00:00 AM

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Senior Ecommerce Manager
  • League Outfitters
  • Jessup, MD
  • Position Summary: Reporting to the Director of E-Commerce & Marketing, the Senior E-Commerce Manager will be responsible...
  • 3/25/2024 12:00:00 AM

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Email Marketing Manager
  • ForceBrands
  • Alexandria, VA
  • ** This is not a position at ForceBrands Position Overview Email marketing serves as the primary strategic management an...
  • 3/25/2024 12:00:00 AM

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Digital Marketing Designer
  • Full Sail Media
  • Baltimore, MD
  • Job Description Job Description Job Description: We are seeking a talented and creative Digital Marketing Designer to jo...
  • 3/25/2024 12:00:00 AM

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Senior MARKETING Specialist
  • OutSolve
  • Baltimore, MD
  • The Senior Marketing Specialist works closely with the Director of Marketing Communications on all communications, brand...
  • 3/24/2024 12:00:00 AM

Ellicott City is in northeastern Howard County, bordered to the east and north by the Patapsco River, which forms the Baltimore County line. The Ellicott City census-designated place (CDP) extends to the northwest beyond Marriottsville Road and to the southwest beyond Centennial Road. It is bordered to the south by Columbia at Maryland Route 108 and to the southeast by Ilchester at Maryland Route 104 and Bonnie Branch Road. According to the United States Census Bureau, the CDP has a total area of 30.1 square miles (77.9 km2), of which 30.0 square miles (77.6 km2) are land and 0.1 square miles ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$191,039 to $261,867
Ellicott City, Maryland area prices
were up 1.5% from a year ago

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