Digital Marketing Director jobs in Danbury, CT
Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Director jobs
Marketing Manager, Patient and Digital marketing
- MannKind Corporation
-
Danbury, CT
FULL_TIME
-
At MannKind our employees are our number one asset, and we continue becoming a tight-knit community where each of us plays a critical role in our collective success. Committed to diversity, at MannKind we depend on a rich blend of ideas, backgrounds, and working styles in our quest to change the world for the better.
Position Summary:
MannKind Corporation currently has an open position for Marketing Manager, Digital/Patient, located in Danbury, CT. The Marketing Manager will lead the execution of promotional programs and tactics targeted to patient audiences promoting the Afrezza (and V-Go) brand(s). This is an exciting opportunity for a pharmaceutical marketer with patient experience to play a critical role on the brand team.
Principal Responsibilities:- Leading patient projects from concept to implementation to drive awareness and conversion and adherence
- Developing segmented personas of people living with Type 1 and Type 2 Diabetes and ensuring organizational alignment in our external brand positioning
- Reach patients in innovative ways focused on Key Performance Indicators tied back to the patient journey
- Coordinating the work of multiple external vendors and internal departments including marketing, sales, legal, regulatory, medical affairs, compliance and IT
- Leading projects through the Promotional Review Committee process with legal, regulatory, and medical
- Optimizing program budgets and producing metrics to ensure the success of the promotional programs
- Leading market research that supports patient and/or care giver promotional efforts
- Duties and responsibilities are not limited to the work listed above and may include other assignments, as necessary
Education and Experience Qualifications:- Directly related patient/consumer marketing experience in the pharmaceutical/biotech industry with either a BS/BA Degree with 5-7 years of experience and/or MBA/MS with 3-5 year of experience
- Experience in marketing project management is required
- Strong project management skills
- Excellent verbal and written communication skills
- Demonstrated analytical skills and the ability to think strategically and solve problems
- Focused on team culture through collaboration and working cross-functionally to drive business results in a lean, fast-paced environment
- Strong leadership ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution
- Experience working closely with field sales organizations to implement marketing programs with measurable business impact
- Outstanding organizational skills and experience managing multiple vendors and agency partners
- Effectively manage multiple competing responsibilities with the ability to prioritize and drive the most critical business activities
- Strong understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- Previous experience in the diabetes marketplace preferred
- Record of increasing responsibility within sales and/or marketing
- Traveling may be required (15% or more) for attendance of key customer events
Areas of experience preferred:- Data Analysis: Understanding data analytics tools like Google Analytics and being able to interpret data to drive marketing decisions.
- Search Engine Optimization (SEO): Knowing how to optimize content and websites to rank higher in search engine results pages (SERPs).
- Content Marketing: Creating valuable and engaging content across various platforms, including blogs, social media, and videos.
- Social Media Marketing: Understanding how to leverage social media platforms effectively for marketing purposes, including content creation, audience engagement, and paid advertising.
- Email Marketing: Knowing how to build and manage email lists, create effective email campaigns, and analyze email marketing metrics.
- Paid Advertising: Proficiency in managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Conversion Rate Optimization (CRO): Understanding how to optimize websites and landing pages to increase conversion rates and improve user experience.
- Mobile Marketing: Knowing how to optimize marketing efforts for mobile devices, including mobile-friendly websites, apps, and mobile advertising.
- Understanding of Marketing Funnel: Knowledge of the marketing funnel and how to create strategies to move users through the stages of awareness, consideration, and conversion.
- Customer Relationship Management (CRM): Understanding how to use CRM software to manage customer interactions and data for marketing purposes.
- A/B Testing: Knowing how to conduct A/B tests to optimize marketing campaigns and improve performance.
- 1 Month Ago
Digital Marketing Specialist
- Elon Tile & Stone
-
Bethel, CT
FULL_TIME
- Elon Tile & Stone is a family-owned wholesale business dedicated to providing high-quality tile and stone products to floor dealerships throughout the United States. We prioritize excellence in custom...
- 13 Days Ago
Director of Sales and Marketing
- Senior Lifestyle
-
Newtown, CT
FULL_TIME
- Company DescriptionDo you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appre...
- 6 Days Ago
Marketing Operations Coordinator
- SPARKS MARKETING LLC
-
Ridgefield, CT
FULL_TIME
- Position Overview: We are seeking a dynamic and organized Marketing Operations Coordinator to join our team. This role combines elements of administrative assistance, data management, and marketing op...
- 19 Days Ago
Director, Health Systems Marketing- Cardio, Renal, Metabolic
- BI Pharmaceuticals, Inc.
-
Ridgefield, CT
FULL_TIME
- This individual will be responsible for managing a team of individuals that drive our Health Systems strategy and execution at both a brand/Therapy Area (TA) level and a sales zone level. This individ...
- 22 Days Ago
Part Time Brand Ambassador Inside Whole Foods Market
- Interactions Marketing
-
Danbury, CT
PART_TIME
- If you enjoy talking and engaging with people, our Part Time Brand Ambassador role may be exactly what you're looking for! In this role, you'll prepare and pass out samples of products to promote sale...
- 1 Month Ago
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0 Digital Marketing Director jobs found in Danbury, CT area
Director, Marketing
- Beauty Quest Group
-
Stamford, CT
- At Beauty Quest Group, our mission is to empower the hair industry, as a leading marketer in branded haircare, color and...
- 4/19/2024 12:00:00 AM
Product Manager
- The Cookware Company
-
Irvington, NY
- The Cookware Company is a fast-growing, international company striving to establish global leadership in housewares and ...
- 4/19/2024 12:00:00 AM
Director of Product Marketing
- WOTC.com
-
Montvale, NJ
- Director of Marketing – WOTC.com Location: Montvale, NJ Type: Onsite | Full-Time |Salaried Office Hours: 9-5 PM About WO...
- 4/19/2024 12:00:00 AM
Marketing Director
- Aluf Plastics
-
Orangeburg, NY
- Who We Are: Aluf Plastics is a large manufacturer of trash bags and a wide range of products serving the packaging and c...
- 4/17/2024 12:00:00 AM
SEO Director - Work From Home
- Parallel Partners
-
Montvale, NJ
- SEO Director - Work From Home This is a 100% Remote SEO Director position.US based employees only.Prefer Eastern Time Zo...
- 4/17/2024 12:00:00 AM
Director of Marketing (Contract2Hire) [74429]
- Onward Search
-
- Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nat...
- 4/16/2024 12:00:00 AM
Marketing and Outreach Specialist
- CHILD CARE COUNCIL OF DUTCHESS AND PUTNAM INC
-
Poughkeepsie, NY
- Job Description Job Description Role: The Marketing and Outreach Specialist is responsible for developing, implementing,...
- 4/15/2024 12:00:00 AM
Leasing and Marketing Director
- Capital Equities Group
-
Norwalk, CT
- Job Description Job Description Opportunity CEG is seeking an experienced real estate leasing and marketing candidate wi...
- 4/15/2024 12:00:00 AM
About Danbury, Connecticut
Danbury is a city in Fairfield County, Connecticut, United States, located approximately 50 miles (80 km) northeast of New York City making it part of the New York metropolitan area. Danbury's population at the 2010 census was 80,893. Danbury is the fourth most populous city in Fairfield County, and seventh among Connecticut cities. The city is within the New York combined statistical area and Bridgeport metropolitan area.
The city is named for Danbury in Essex, England. It is nicknamed the "Hat City" because for a period in the nineteenth and early twentieth centuries it was the center of the...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$205,313 to $281,430
Danbury, Connecticut area prices
were up 1.7% from a year ago
were up 1.7% from a year ago
What does a Digital Marketing Director do?
Digital Marketing Director in Daytona Beach, FL
There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
December 21, 2019
Digital Marketing Director in Pittsburgh, PA
Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
December 03, 2019
Digital Marketing Director in Phoenix, AZ
It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
January 25, 2020