Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
About the Agency
Orchard is a full-service digital experience agency that seamlessly blends the ambition and intuition of digital natives with the acumen of proven brand and advertising experts. Grounded in data analytics, we lead our clients by employing robust digital experiences, marketing and measurement programs that drive business results. We exist to help our clients to go beyond themselves. To grow beyond. Everything we think and do is about creating measurable commercial impact. At Orchard, we are eternal students of human insight and our clients’ businesses. We are, in a phrase: outcome obsessed.
GREAT TALENT, FIRST & FOREMOST.
Orchard’s team of talent is diverse in their backgrounds and expertise, and we’re always looking for awesome people. In short, we’re looking for people who live both personally and professionally by the maxim of “be interested and be interesting!”
Job Description
SENIOR SEARCH SPECIALIST
A Senior Search Specialist at Orchard is passionate for all things digital and is responsible for the management and implementation of paid search marketing activities. This includes building, launching, and continuously monitoring/ optimizing campaigns within the Google Ads and/or Microsoft Ads platform.
The agency utilizes a multitude of software including but not limited to: Google Ads, Microsoft Ads, Google Analytics, Google Data Studio, Google Tag Manager and more.
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