Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Digital Marketing Director is responsible for developing and executing all digital/social marketing strategies and objectives that enhance our dealership group’s position, deepen relationships with our existing customer base and acquire new customers through all online channels. This individual manages the strategic and tactical development of websites, dig ad and social strategies, coordinates and monitors online promotional campaigns and supports collaboration efforts with our vendor partners to plan and execute enterprise strategies. The position is also responsible for identifying and deploying new technology, including but not limited to Internet technologies, in support of marketing and sales efforts. This person will also oversee paid search marketing, display, mobile, online video, paid social, OTT, SEO and more. This person will work with the entire team on collaboration, growing our dealership footprints and driving opportunities across all markets. This role also requires extensive collaboration with sales and service so that Mills Automotive Group comes to market with a cohesive strategy. They will also work with various team members…Executives and GM’s under the Mills umbrella to gather and share best practices and ideas to produce the best results for Mills Automotive Group as a whole.
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