Digital Marketing Director jobs in California

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

We are looking for a talented and experienced Product Messaging Manager to drive our cloud and enterprise customer engagement strategy. In this role, you will be responsible for aligning our product roadmap with customer needs, emphasizing product differentiation, and crafting compelling messaging that resonates across various cloud segments. Additionally, you will play a pivotal role in training our sales and marketing teams, gathering customer insights, and collaborating with ecosystem partners to ensure successful product launches.

Key Responsibilities:

Product Messaging Strategy: Develop and execute a cohesive product messaging strategy tailored for cloud and enterprise customers, highlighting key differentiation and advantages of our offerings.

Roadmap Alignment: Continuously assess customer needs and feedback to align our product roadmap with market demands, ensuring that our solutions remain competitive and relevant.

Sales and Marketing Enablement: Train and equip our sales and marketing teams with a deep understanding of our product roadmap, enabling them to effectively engage with channel partners and drive sales.

Segmented Messaging: Customize and adapt the product roadmap narrative from top-tier customers to resonate with different cloud segments, maximizing relevance and impact.

Solution Identification: Identify  solutions to better align the product roadmap with evolving customer requirements and industry trends.

Customer Insights: Develop strong relationships with customers, gather insights, and build a comprehensive model of long-term customer demand. Leverage data from various sources to shape product strategies and roadmap decisions.

Customer Segment Messaging: Establish processes for customer segmentation, demand forecasting, and knowledge gathering to enhance internal information sharing and facilitate long-range forecasting.

Engagement with Ecosystem Partners: Collaborate with ecosystem partners, including CPU and HBA suppliers, to ensure seamless interoperability and infrastructure support for our product launches.

Proven experience in product marketing, messaging, or related roles within the cloud or enterprise technology industry.

Qualifications

Deep understanding of cloud computing technologies, enterprise software, and market dynamics.

Excellent communication skills with the ability to translate technical concepts into compelling messages.

Strong analytical skills, capable of synthesizing complex data to drive strategic decisions.

Ability to build relationships and collaborate effectively with cross-functional teams and external partners.

Experience in customer relationship management and demand forecasting is a plus.

Bachelor's degree in Engineering, Computer Science, or a related field 

If you are a strategic thinker with a passion for product messaging, customer engagement, and driving market success, we invite you to join our team. This role offers the opportunity to shape our product strategies, collaborate with industry leaders, and make a significant impact in the cloud and enterprise technology landscape. Apply now and be part of our innovative journey towards delivering exceptional customer value and market-leading solutions.

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.  This range may be modified in the future.
• You will be eligible to participate in Western Digital’s Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.  Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.
• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.