Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Job Functions
The Director of Marketing and Digital Strategy works collaboratively to ensure day-to-day development, execution, and implementation of the tactical and strategic aspects of institutional and enrollment marketing (with emphasis on graduate and professional studies), brand management and governance, and the Regis website. This will include, but not be limited to, digital advertisements, social media, website updates, email marketing, marketing automation, vendor relationship management, and other marketing materials as needed. He/she will provide clear direction and strong leadership by facilitating a brand-focused culture, data-driven decision making, and engaging in collaborative teamwork.
Enrollment Marketing (50%*)
Brand Management and Governance (20%*)
Digital Strategy: Website (15%*)
Digital Strategy: Marketing Automation/CRM Administration (15%*)
OTHER DUTIES AND RESPONSIBILITIES:
SUPERVISORY RESPONSIBILITY:
SKILLS/EXPERIENCE/TRAINING REQUIRED:
Experience Required:
Skillsets Required:
WORKING CONDITIONS/PHYSICAL DEMANDS:
The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.
Protecting the Regis Community
All faculty, staff, and students who live, learn, and work on Regis College’s Weston MA campus are strongly encouraged to be vaccinated for COVID-19. COVID-19 immunization is required for faculty, staff, and students who learn and work in the Regis College Dental Center and Autism Center, consistent with federal mandates. For further information, please review Regis College’s health and safety protocols.
External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.
In employment, as in education, Regis College is committed to equal opportunity and affirmative action. Regis does not discriminate on the basis of race, color, age, religion, creed, sex, gender identity or expression, sexual orientation, ethnic or national origin, ancestry, citizenship, marital or parental status, physical or mental disability, genetic information, pregnancy, veteran’s status, membership in uniformed services or any other protected status.
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