Digital Marketing Director jobs in Boston, MA

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Marketing and Digital Strategy
  • Regis College
  • Weston, MA FULL_TIME
  • Job Functions


    The Director of Marketing and Digital Strategy works collaboratively to ensure day-to-day development, execution, and implementation of the tactical and strategic aspects of institutional and enrollment marketing (with emphasis on graduate and professional studies), brand management and governance, and the Regis website. This will include, but not be limited to, digital advertisements, social media, website updates, email marketing, marketing automation, vendor relationship management, and other marketing materials as needed. He/she will provide clear direction and strong leadership by facilitating a brand-focused culture, data-driven decision making, and engaging in collaborative teamwork.


    Enrollment Marketing (50%*)

    • Collaborate with the graduate, professional studies, and undergraduate admissions teams, external marketing agencies, and key stakeholders to implement multi-channel, audience-specific marketing campaigns to generate inquiries, applications, and deposits to meet or exceed annual enrollment targets.
    • Deploy, as needed, social media ad campaigns to support enrollment marketing as well as special programs.
    • Set clear KPIs to inform continual data analysis, reporting, and iterative improvements to all campaigns and marketing activity.


    Brand Management and Governance (20%*)

    • Brand guidelines maintenance and governance. Serve as the owner of the university’s brand guidelines, ensuring consistent application across all internal and external channels. Update guidelines as needed and educate Regis community and external partners on a regular basis. Serve as a key resource to all university departments for marketing assistance and graphic design support. Triage all marketing requests as they are received and allocate resources as needed to complete.
    • Develop and implement a multi-channel marketing strategy to increase Regis College’s brand awareness and equity in the market. This would include, but not be limited to, paid and organic social media campaigns/content, out-of-home mobile and billboard campaigns, print collateral, etc.
    • Provide updates and guidance on the university’s brand to communications and marketing staff during weekly Newsroom meetings, monthly meetings with academic deans, and regular meetings with external partners.


    Digital Strategy: Website (15%*)

    • Ensure that the content on the Regis website remains current, engaging, and accessible. Oversee and update content, focusing on search engine optimization (SEO), content marketing, and brand consistency.
    • Meet weekly with marketing agency partners and ITS to review website performance, making adjustments and improvements to maintain high SEO performance.


    Digital Strategy: Marketing Automation/CRM Administration (15%*)

    • Provide leadership, direction, guidance, and administration to ensure strong implementation of marketing automation and CRM best practices.
    • Work with program directors, admissions staff, and marketing partners to build out and manage email and other content for student communication journeys in HubSpot.
    • Manage the lead generation strategies for Graduate and Professional Studies, including vendor management, creative execution, and assessment.
      • Implement inbound marketing strategies, creating and managing digital campaigns including social media, content, and search engine marketing.
      • Analyze data from Google Analytics and each marketing platform, as well as national trends, to improve lead generation and ensure that Regis remains competitive in the digital landscape.
      • Build and maintain landing pages for the graduate and professional studies programs.
      • Work closely with the Graduate Affairs team to assist in retention efforts, including updating all graduate affairs webpages, creating web forms, helping with graduate newsletters, and sending out retention-based emails to current students.
      • Generate alumni lists and send out monthly recruiting emails to our alumni base.
      • Work with enrollment team members to manage inventory, order marketing materials, and process invoices.


    OTHER DUTIES AND RESPONSIBILITIES:


    • Manage budget for all brand- and enrollment-related advertising.
    • Serve as a member of the Regis Newsroom team.
    • Serve on committees and participate in special projects as requested.
    • Keep on top of emerging trends in enrollment marketing.


    SUPERVISORY RESPONSIBILITY:


    • Position may require supervision of student workers.


    • Percentages of time focused on each area of responsibility are approximate for illustrative and planning purposes.


    SKILLS/EXPERIENCE/TRAINING REQUIRED:


    Experience Required:

    • Bachelor's degree required, preferably in marketing, digital marketing, or communications.
    • 5 years of experience in strategic marketing with strong digital understanding. Higher education experience preferred but not required.
    • Experience implementing and managing CRMs and marketing automation tools. HubSpot experience required.
    • Experience creating multi-channel marketing campaigns and using data to measure and drive results.
    • Thorough knowledge and experience using digital ad platforms, specifically Google, Facebook, and Tik Tok Ad Managers.
    • Skillful with Adobe Creative Cloud, especially Photoshop and InDesign.


    Skillsets Required:

    • Organizational and project management skills. The ability to multi-task is critical.
    • Excellent oral and written communication skills.
    • Self-starter who takes initiative with a sense of urgency
    • Strategic and creative thinking skills.
    • Robust ability to manage multiple external relationships with various marketing agencies and contractors.
    • Strong interpersonal, teamwork and collaboration skills, with ability to synthesize multiple viewpoints and drive toward consensus.
    • Critical thinking skills; willingness to continually improve approaches and processes, especially through data analysis
    • Commitment to continuous learning and keeping abreast of higher education marketing trends.
    • Dedication to a mission-driven organization by producing results that drive enrollment and revenue growth.
    • Ability to uphold the University’s commitment to inclusive excellence in a diverse educational community.


    WORKING CONDITIONS/PHYSICAL DEMANDS:


    • May spend extended periods at terminal, on telephone, or operating other office machines, requiring eye-hand coordination and finger dexterity.


    The above statements are intended to describe the general nature and level of work being performed by people assigned to do this job. The above is not intended to be an exhaustive list of all responsibilities and duties required.


    Protecting the Regis Community

    All faculty, staff, and students who live, learn, and work on Regis College’s Weston MA campus are strongly encouraged to be vaccinated for COVID-19. COVID-19 immunization is required for faculty, staff, and students who learn and work in the Regis College Dental Center and Autism Center, consistent with federal mandates. For further information, please review Regis College’s health and safety protocols.


    External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.


    In employment, as in education, Regis College is committed to equal opportunity and affirmative action. Regis does not discriminate on the basis of race, color, age, religion, creed, sex, gender identity or expression, sexual orientation, ethnic or national origin, ancestry, citizenship, marital or parental status, physical or mental disability, genetic information, pregnancy, veteran’s status, membership in uniformed services or any other protected status.

  • 9 Days Ago

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Director, Digital Marketing
  • NOBULL
  • Boston, MA FULL_TIME
  • NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition and a...
  • 1 Month Ago

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Director of Digital Marketing
  • Appalachian Mountain Cl
  • Boston, MA FULL_TIME
  • Position: Director of Digital Marketing Location: AMC Headquarters, Boston, MA or Pinkham Notch, NH. Remote option.Reports to: Vice President Communications & Marketing Founded in 1876, the Appalachia...
  • 1 Month Ago

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Digital Marketing Director
  • Needham Bank
  • Needham, MA FULL_TIME
  • Digital Marketing Director Job Tracking ID : 512272-873452 Job Location : Job Level : Director Level of Education : BA/BS Job Type : Full-Time/Regular Date Updated : 02/16/2024 Years of Experience : 5...
  • 1 Month Ago

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Director of Digital Marketing & Media Relations
  • Appalachian Mountain Cl
  • Boston, MA FULL_TIME
  • Location: AMC Headquarters, Boston, MAReports to: Chief Communications & Marketing OfficerSummary Description: The Appalachian Mountain Club (AMC) seeks a Director of Digital Marketing & Media Relatio...
  • 15 Days Ago

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Director of Digital Marketing & Media Relations
  • Appalachian Mountain Cl
  • Boston, MA FULL_TIME
  • Location: AMC Headquarters, Boston, MAReports to: Chief Communications & Marketing OfficerSummary Description: The Appalachian Mountain Club (AMC) seeks a Director of Digital Marketing & Media Relatio...
  • 1 Month Ago

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0 Digital Marketing Director jobs found in Boston, MA area

2
Senior Director, Email & Marketing Automation
  • 24 Seven Talent
  • Boston, MA
  • Senior Director, Email & Marketing Automation About the Job: The Senior Director, Email & Marketing Automation holds a p...
  • 3/28/2024 12:00:00 AM

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Director of Growth Marketing
  • ForceBrands
  • Boston, MA
  • ***This is NOT a job with ForceBrands!*** Director of Growth Reports to: Chief Growth Officer My client is seeking a dat...
  • 3/28/2024 12:00:00 AM

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Sr. Manager, Integrated Communications Samuel Adams
  • The Judge Group
  • Boston, MA
  • JOB DESCRIPTIONWe are currently hiring a Sr. Manager, Integrated Communications - Samuel Adams in Boston, MA. *A Hybrid ...
  • 3/28/2024 12:00:00 AM

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Paid Search (SEM) Associate Manager, eRetail
  • Merkle
  • Boston, MA
  • **Paid Search (SEM) Associate Manager, eRetail** - All Openings Location: Boston, MA. Company Description: Merkle is a l...
  • 3/28/2024 12:00:00 AM

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General Manager - Head of Consumer Products Sporting
  • Carl Zeiss Consumer Products (COP)
  • Boston, MA
  • Job Description Job Description Carl Zeiss Consumer Products (COP) is the business unit responsible for designing, produ...
  • 3/28/2024 12:00:00 AM

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Sr. Manager, DTC & Lifecycle Marketing
  • 24 Seven Talent
  • Newton, MA
  • Sr. Manager, DTC & Lifecycle Marketing (Parental Leave Coverage – as early as March 15 to OCT 31) Our client is in searc...
  • 3/27/2024 12:00:00 AM

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Retail & Online Marketing Director (North America)
  • Jabra
  • Lowell, MA
  • **ORGANIZATIONAL PLACEMENT / REFERENCE CRITERIA** As Director of North America Retail & Online Marketing you will join G...
  • 3/27/2024 12:00:00 AM

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Performance Marketing Manager - Remote Opportunity!
  • Road Scholar
  • Boston, MA
  • When it comes to creating educational travel adventures that enrich the lives and fulfill the dreams of more than 100,00...
  • 3/24/2024 12:00:00 AM

Boston has an area of 89.63 square miles (232.1 km2)—48.4 square miles (125.4 km2) (54%) of land and 41.2 square miles (106.7 km2) (46%) of water. The city's official elevation, as measured at Logan International Airport, is 19 ft (5.8 m) above sea level. The highest point in Boston is Bellevue Hill at 330 feet (100 m) above sea level, and the lowest point is at sea level. Situated onshore of the Atlantic Ocean, Boston is the only state capital in the contiguous United States with an oceanic shoreline. Boston is surrounded by the "Greater Boston" region and is contiguously bordered by the citi...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$209,517 to $287,196
Boston, Massachusetts area prices
were up 2.5% from a year ago

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