Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
A leader in educational brands, LaunchLife is a dynamic EdTech company that operates through a franchising business model. Currently, LaunchLife comprises four education brands; Academy of Learning Career College, Pitman Training, School is Easy and Engineering for Kids, with over 250 locations in 30 different countries. Our portfolio of brands empowers dedicated people to achieve their learning goals.
LaunchLife International is seeking a talented, creative, and highly organized Director of Digital Marketing to join our Marketing team at our Boca Raton, Florida office. In your role, you will report directly to the Vice President of Marketing while collaborating with the members of the Marketing team. The majority of your time will be spent finding creative and innovative ways to manage, coordinate, and brainstorm with the marketing team for the planning and execution various projects and tasks. Part of your time you will also spend with the Executive Management team creating the overall digital and marketing strategies that will help our brand and franchise partners grow and be successful. You will periodically meet with key Marketing agencies and 3rd party contractors to support all marketing tasks and projects. Finally, and with the help of your team, you will be responsible for the generation of reports on the main KPIs.
As a dynamic and strategic thinker, you will lead website and digital strategies, creating impactful moments that drive enrollment and enhance brand influence across LaunchLife International's diverse educational platforms. Additionally, you will play a pivotal role in franchise development, contributing to the growth and success of our network. Join our dynamic team, and contribute to elevating our digital experiences alongside a passionate group committed to success. Our supportive culture encourages you to think expansively, creatively, and strategically.
If you are prepared to play a key role in this exciting journey and make a substantial impact, we invite you to apply for the Director of Digital Marketing position.
Key responsibilities include:
Others:
Skills & qualifications:
The following skills & qualifications are a plus:
What we offer:
Education: Bachelor's (Preferred) or Equivalent Work Experience
Experience:
Job Type: Full-time
Schedule:
Ability to Relocate:
Work Location: In person
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