Digital Marketing Director jobs in Battle Creek, MI
Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Director jobs
- Hillsdale College
-
Hillsdale, MI
FULL_TIME
-
Overview
The Digital Marketing Analyst assists the digital marketing team with the day-to-day operations and reporting for college-wide and department-specific marketing initiatives. In addition, the Digital Marketing Analyst works with the Marketing Team on integrated marketing campaigns across multiple mediums and platforms.
Responsibilities
- Collaborate with the Marketing Team on objectives and development of media plans, including audience targeting and segmentation, messaging, flighting, and reporting.
- Provide reporting and insights on digital and social campaigns across multiple channels, including Facebook/Instagram, YouTube, Twitter, LinkedIn, Display, Search, etc.
- Compile data across technology platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.
- Analyze data that facilitates opportunities and insights within customer journeys, including but not limited to paths to key journey stages and understanding drop-off rates through the conversion funnel.
- Contribute to conceptualization, development, and maintenance of dashboards and reporting interfaces using various reporting tools and technologies.
- Contribute to workflow efficiency improvements and more effective ideation by cultivating new learning tools, sources, and resources.
- Ensure campaigns are meeting clearly defined conversion objectives.
- Automate repetitive processes to improve efficiency.
- Maintain knowledge of industry best practices and new technologies
- Proficient with Microsoft Excel.
- Must possess strong analytical and organizational skills, attention to detail, and a self-starter mindset.
- Be imaginative and have a practical approach to problem-solving.
- Possess strong listening, communication, and presentation skills.
- Prefer experience with DOMO, Tableau, Datorama, or similar dashboarding tools.
- Have worked within platforms including Google AdWords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, and LinkedIn Ads.
- Exemplify the Marketing Department’s Core Virtues: Creative, Courageous, Relentless, Strategic, and Partnership.
- 1 Month Ago
Qualifications
QualificationsTo perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education & Experience
Undergraduate degree or comparable certification and training. 3-5 years of digital marketing experience with non-profit experience preferred.
Other Skills
Personal Characteristics
The Marketing Department frequently interacts with donors, faculty and staff. A clean, neat appearance and a pleasant relationship that is supportive of the College mission are essential. This relationship needs to be pleasant, supportive, and professional, while maintaining confidentiality.
Code of Commitment
Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.
- Bickford of Battle Creek
-
Marshall, MI
FULL_TIME
- Join our DYNAMIC team at Bickford Senior Living as a Family Advocate! The Family Advocate is the sales leader that drives occupancy and revenue in a Bickford Branch. This is done while maintaining a h...
- Just Posted
- Bickford of Battle Creek
-
Kalamazoo, MI
FULL_TIME
- Join our DYNAMIC team at Bickford Senior Living as a Family Advocate! The Family Advocate is the sales leader that drives occupancy and revenue in a Bickford Branch. This is done while maintaining a h...
- Just Posted
- Bickford of Battle Creek
-
Battle Creek, MI
FULL_TIME
- Join our DYNAMIC team at Bickford Senior Living as a Family Advocate! The Family Advocate is the sales leader that drives occupancy and revenue in a Bickford Branch. This is done while maintaining a h...
- Just Posted
- Goodwill Industries of Southwestern Michigan
-
Kalamazoo, MI
FULL_TIME
- Goodwill Industries of Southwestern Michigan MARKETING DEPARTMENT Position title: Marketing and Communications Director Classification: Executive Leadership Staff Supervised by: CEO WHY WORK FOR GOODW...
- 1 Month Ago
- Digital Technology Solution
-
Litchfield, MI
FULL_TIME
- Job Description· Assist maintenance technicians in troubleshooting industrial control systems.· Work with engineering to implement automated solutions to production issues.· Train machine operators an...
- 1 Month Ago
- Current Active Filter
- Battle Creek, MI
Clear All
- Filter Jobs By posted time
- Within 1 Day
- Within 2-7
- Within 1 Month
- Within 3 Months
0 Digital Marketing Director jobs found in Battle Creek, MI area
- VCA Antech, Inc.
-
Kalamazoo, MI
- Are you a passionate and experienced leader looking for a rewarding career in veterinary medicine? Look no further than ...
- 4/26/2024 12:00:00 AM
- Greenheart Exchange
-
Battle Creek, MI
- Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
- 4/25/2024 12:00:00 AM
- VCA Antech, Inc.
-
Marshall, MI
- VCA Marshall Animal Hospital in Marshall, Michigan is seeking a highly experienced Veterinarian to lead our tenured DVM ...
- 4/24/2024 12:00:00 AM
- Greenheart Exchange
-
Kalamazoo, MI
- Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
- 4/24/2024 12:00:00 AM
- LifeStance Health
-
Kalamazoo, MI
- At LifeStance Health, we believe in a truly healthy society where mental and physical healthcare are unified to make liv...
- 4/23/2024 12:00:00 AM
- Jackson Physician Search
-
Battle Creek, MI
- Medical group offering outpatient-based treatments for adults and adolescents struggling with substance abuse and mental...
- 4/22/2024 12:00:00 AM
- Eaton
-
Galesburg, MI
- Eatons Mobility Group is seeking a Global Manufacturing Strategy Senior Manager. The preferred location for this positio...
- 4/22/2024 12:00:00 AM
- County of Calhoun, MI
-
Marshall, MI
- Salary: $18.59 Hourly Location : Marshall, MI Job Type: Full-Time Job Number: 2023-00194 Department: Youth Center Openin...
- 4/22/2024 12:00:00 AM
About Battle Creek, Michigan
were up 1.3% from a year ago