Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
ABOUT US
David White Marketing Services is a digital marketing agency located in downtown Tacoma. We are looking for someone to join the senior team as creative leader.
IDEAL CANDIDATE
1) You can create stunning designs yourself and/or direct junior designers
2) You're either an exception to the creative space or have learned to cope with time management. We get it: creativity is difficult to time box, but you can bring a solution.
3) You're a people person. You charm customers and can strike up a conversation with anyone. We serve enterprise level executives as well as blue collar professionals. Bonus points for extroverts.
4) Have a sense of humor
6) Excellent writing and presentation skills
DUTIES AND RESPONSIBILITIES
- Work closely with CEO to raise the bar on UX and design for several local companies
- Work directly with customers to create design experiences they fall in love with
- Use data to understand where design & UX is kicking butt, but where it needs help. CRO!
- Create and implement Social Media strategies
- Plan information architecture of new websites to support SEO strategies
- Support with local campaigns that require a people person
- Help research, write and publish content for our customers
If interested, please include answers to the following 5 questions in your application:
1) How would you grade yourself on the following disciplines (1=this is my jam, 5=I'll do it if I have to do it): Presenting, Writing Copy, Designing Graphics, Creating Videos, Managing developers, and Customer Service?
2) How would you grade yourself on Canva, Google Analytics, Google AdWords, Meta Business Suite, Snapchat Ads?
3) What are your salary expectations?
4) Would you prefer full time or part time?
5) What giphy describes you best?
Job Types: Full-time, Part-time, Contract
Pay: $90,000.00 - $120,000.00 per year
Benefits:
Schedule:
Application Question(s):
Work Location: Hybrid remote in Tacoma, WA 98402
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