Digital Marketing Director jobs in Ann Arbor, MI

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Digital Marketing Director
  • Sage Solutions Group
  • Ann Arbor, MI FULL_TIME
  • Summary:

    As the Digital Operations Director, you will play a pivotal role in bridging our US and oversea teams, focusing on enhancing our digital presence across marketing, public relations, technology and web, and design domains and digital vendor contracts. You will be responsible for overseeing the digital operations in the US and ensuring seamless support and material coordination between the two regions.

    Key Responsibilities:

    • Develop and manage budgets for digital operations, ensuring cost-effectiveness and a positive return on investment.
    • Allocate resources strategically to support digital initiatives.
    • Stay updated on industry trends, technological advancements, and best practices in digital operations.
    • Apply insights to adapt and evolve the organization's digital strategy.
    • Ensure all digital operations align with the global vision and objectives set by the overseas team and execute digital strategies and initiatives as directed by both the US and the overseas leadership.
    • Regularly report to the overseas leadership on digital operations progress and challenges.
    • Lead digital marketing and promotional campaigns in line with overseas directives.
    • Coordinate with US leaders and overseas marketing leaders to maintain brand
    • consistency and messaging.
    • Supervise the creation of digital assets, ensuring adherence to design principles within the framework established by the company and international design standards.
    • Manage digital vendor contracts, ensuring they meet specified requirements and deliver the expected ROI.
    • Collaborate with international IT teams for website updates and enhancements.
    • Identify and mitigate potential risks associated with digital operations, including cybersecurity threats and compliance issues.
    • Align digital public relations efforts with the overarching strategies provided by leaders.
    • Manage online brand presence and reputation as per US needs, and align with Marketing efforts.
    • Contact and communication with PR individuals, for project coordination and events.
    • Oversee the creation of digital assets, ensuring they adhere to the design principles
    • Innovate within the framework established by the company and international design standards.
    • Manage digital vendor contracts, ensuring they meet the requirements set and meet our ROI.
    • Regularly report vendor performance and compliance to the company and departmental KPI.
    • Work closely with the overseas team to facilitate smooth communication and project collaboration.
    • Coordinate support and resources efficiently as per the directives of the overseas leadership.
    • Monitor and analyze digital performance, aligning with key performance indicators set by the overseas team.
    • All other responsibilities as needed

    Desired Qualification:

    • MBA or master’s degree in a relevant field preferred
    • Proven experience in a leadership role overseeing digital operations and driving digital transformation.
    • Strong communication and presentation skills; Experience with data analytics tools (e.g., Excel, Power BI, Tableau)
    • Proven ability to multi-task and prioritize time in a fast-paced, deadline-driven environment

    We are an Equal Employment Opportunity employer. All aspects of employment are governed based on merit, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other category protected by federal, state, or local law.

    Job Type: Full-time

    Salary: From $80,000.00 per year

    Benefits:

    • 401(k)
    • Dental Insurance
    • Employee assistance program
    • Health insurance
    • Life insurance
    • Paid time off
    • Parental leave
    • Vision insurance

    Schedule:

    • 8-hour shift
    • Monday to Friday

    Education:

    • Bachelor's (Required)

    Experience:

    • digital operations/driving digital transformation: 4 years (Preferred)
    • data analytics tools (e.g., Excel, Power BI, Tableau): 3 years (Required)

    Ability to Relocate:

    • Ann Arbor, MI: Relocate before starting work (Required)

    Work Location: In person

  • 12 Days Ago

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Web Developer and Digital Marketer
  • Advantage Marketing Solutions
  • Plymouth, MI PART_TIME,FULL_TIME
  • Web Developer & Digital Marketer We are a Marketing & Advertising company seeking a local, experienced website developer/designer who can also develop and manage social media and AdWords campaigns for...
  • 12 Days Ago

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Digital Marketing Specialist
  • GRO
  • Ann Arbor, MI FULL_TIME
  • GRO, a full-service digital marketing and creative agency with offices in Alabama, Tennessee, and Michigan, is looking for an experienced Digital Marketing Specialist to join our growing agency in Nas...
  • 6 Days Ago

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Digital Marketing Specialist
  • SAMES KREMLIN
  • Plymouth, MI FULL_TIME
  • Society : SANA Job : Marketing/Communication/Graphisme Location : United States, Plymouth, Michigan Contract : Direct Hire JOB PURPOSE: The Digital Marketing Specialist is responsible for implementing...
  • 6 Days Ago

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Digital Marketing Strategist
  • Amy Cell Talent
  • Ann Arbor, MI FULL_TIME
  • Are you an experienced Digital Marketing Strategist with a passion for life sciences and biotechnology? If so, we are looking for you!About UsAs the world’s first employee-owned life sciences company,...
  • 15 Days Ago

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eCommerce Digital Marketing Specialist
  • Maggie's Organics
  • Dexter, MI FULL_TIME
  • Maggie’s Organics is looking for a Technical Digital Marketing Specialist to execute our e-commerce growth strategy using industry-leading technology. You will be part of a Growth team that is focused...
  • 17 Days Ago

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0 Digital Marketing Director jobs found in Ann Arbor, MI area

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Director of Marketing
  • Oxenham Group LLC
  • Ann Arbor, MI
  • Essential Duties and Responsibilities: The Director of Marketing is responsible for the development, maintenance, and ex...
  • 3/28/2024 12:00:00 AM

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Restaurant Shift Supervisor Starting at $18.54/hr
  • Sweetgreen
  • Ann Arbor, MI
  • sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe tha...
  • 3/28/2024 12:00:00 AM

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Event Support Specialist
  • Michigan
  • Ann Arbor, MI
  • **Event Support Specialist** **How to Apply** A cover letter is required for consideration for this position and should ...
  • 3/28/2024 12:00:00 AM

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Senior Director of Marketing
  • SEE Eyewear
  • Southfield, MI
  • SEE, a heritage optical brand, was founded in 1998 by a spirited optical pioneering family that plays by its own rules (...
  • 3/27/2024 12:00:00 AM

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Digital Media Director (eRetail/Retail Media Network)
  • Merkle
  • Detroit, MI
  • **Digital Media Director (eRetail/Retail Media Network)** - All Openings Location: Detroit, MI. Company Description: Mer...
  • 3/27/2024 12:00:00 AM

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Senior Digital Producer
  • Doner
  • Southfield, MI
  • Doner is seeking an experienced digital native to join our team as a Senior Digital Producer. This role will work closel...
  • 3/25/2024 12:00:00 AM

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Marketing Specialist I
  • Pyramid Consulting, Inc
  • Detroit, MI
  • Immediate need for a talented Marketing Specialist I. This is a 06+ Months Contract opportunity with long-term potential...
  • 3/25/2024 12:00:00 AM

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Digital Marketing Manager
  • Goldfish Swim School
  • Troy, MI
  • The Digital Marketing Manager will be responsible for executing digital marketing efforts and managing partner relations...
  • 3/24/2024 12:00:00 AM

Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. The 2010 census recorded its population to be 113,934, making it the sixth largest city in Michigan. Ann Arbor is home to the University of Michigan. The university significantly shapes Ann Arbor's economy as it employs about 30,000 workers, including about 12,000 in the medical center. The city's economy is also centered on high technology, with several companies drawn to the area by the university's research and development infrastructure. Ann Arbor was founded in 1824, named for wives of the village'...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$191,889 to $263,032
Ann Arbor, Michigan area prices
were up 1.3% from a year ago

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