Digital Marketing Director jobs in Anchorage, AK

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director, E-commerce Marketing
  • Better Talent Advisors
  • Anchorage, AK FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

     

    ABOUT US

    We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

     

    ABOUT THE ROLE

    Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

     

    DUTIES & RESPONSIBILITIES

    - Drive the overall E-commerce marketing strategy to double online sales within 12 months

    - Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

    - Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

    - Source and manage vendors, contractors, and partners with an emphasis on offshoring

    - Design, implement, and manage various projects and programs

    - Design and execute various paid and organic acquisition strategies including online and other media channels

    - Hire and grow an internal team as needed

     

    EXPERIENCE AND QUALIFICATIONS

    The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

    • First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
    • You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
    • You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
    • You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
    • You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
    • Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
    • Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
    • Experienced sourcing and managing offshore teams for projects and programs both long and short term
    • Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
    • Strong plus if you have built an e-commerce function from the ground up

     

    WHAT'S IN IT FOR YOU?

    • Generous base salary and bonus structure (DOE)
    • Full benefits including health insurance, 401(k) with company match, etc
    • Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
    • 100% work from home
    • High relevance and impact in the company. Reporting to CEO and COO.
  • 21 Days Ago

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Marketing and Events Internship- Anchorage, Alaska
  • Alliance Sport Marketing
  • Anchorage, AK FULL_TIME
  • Alliance Sport Marketing – Marketing and Events Internship Alliance Sport Marketing is looking for FUN, ENERGETIC, OUTGOING individuals to help coordinate a variety of sponsorship events across the co...
  • 1 Month Ago

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Corporate Director of Marketing & Communications - Ukpeagvik Inupiat Corporation
  • UIC Alaska
  • Anchorage, AK FULL_TIME
  • Overview Job Summary Are you a seasoned communications professional who is adept at developing and implementing integrated marketing and communication plans? Ukpeaġvik Iñupiat Corporation (UIC) is sea...
  • 25 Days Ago

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Corporate Director of Marketing & Communications - Ukpeagvik Inupiat Corporation
  • Bowhead
  • Anchorage, AK FULL_TIME
  • Overview Job Summary Are you a seasoned communications professional who is adept at developing and implementing integrated marketing and communication plans? Ukpeaġvik Iñupiat Corporation (UIC) is sea...
  • 26 Days Ago

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Sales
  • Vector Marketing
  • Anchorage, AK FULL_TIME
  • Vector Marketing is filling part-time sales positions with an emphasis on customer service. Primary responsibilities include working with customers, selling our Cutco products, and writing up any orde...
  • 25 Days Ago

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Sales rep
  • Vector Marketing
  • Anchorage, AK FULL_TIME
  • Our company that has been around for over 40 years, is looking to fill part-time sales positions, with an option to work more. Flexible work - set your own schedule. Request a virtual interview today,...
  • 1 Month Ago

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0 Digital Marketing Director jobs found in Anchorage, AK area

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Senior Ultrasound Clinical Account Specialist - Honolulu, HI - Biosense Webster, Inc.
  • Johnson & Johnson
  • Anchorage, AK
  • Biosense Webster, Inc., a member of Johnson & Johnson's Family of Companies, is recruiting for an Ultrasound Clinical Ac...
  • 3/28/2024 12:00:00 AM

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Senior Internal IT Audit
  • GCI
  • Anchorage, AK
  • Job Description GCI's Senior Internal IT Audit is responsible for assisting in preparing and implementing a risk-based a...
  • 3/28/2024 12:00:00 AM

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Enrollment Director (Remote)
  • Cengage Group
  • Anchorage, AK
  • **We believe in the power and joy of learning** At Cengage Group, our employees have a direct impact in helping students...
  • 3/28/2024 12:00:00 AM

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Donlin Gold: Chef Manager
  • Essalaska
  • Anchorage, AK
  • Donlin Gold: Chef Manager Summary Title:Donlin Gold: Chef ManagerID:53757Point of Hire:AnchorageDescription **Donlin Gol...
  • 3/28/2024 12:00:00 AM

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Head Cook
  • Essalaska
  • Anchorage, AK
  • Head Cook Summary Title:Head CookID:55547-21-HC2Point of Hire:AnchorageDescription **Head Cook - Remote Camp Services** ...
  • 3/27/2024 12:00:00 AM

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1st Cook
  • Essalaska
  • Anchorage, AK
  • 1st Cook Summary Title:1st CookID:44457-21-1st/CKPoint of Hire:AnchorageDescription **Cook 1 - Remote Camp Services** Pr...
  • 3/27/2024 12:00:00 AM

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AMENDED-Business Appraiser 12-Month Roster
  • Internal Revenue Service
  • Anchorage, AK
  • Summary Click on "Learn more about this agency" button below to view Eligibilities being considered and other IMPORTANT ...
  • 3/26/2024 12:00:00 AM

Anchorage (officially called the Municipality of Anchorage; Dena'ina: Dgheyaytnu) is a unified home rule municipality in the U.S. state of Alaska. With an estimated 298,192 residents in 2016, it is Alaska's most populous city and contains more than 40 percent of the state's total population; among the 50 states, only New York has a higher percentage of residents who live in its most populous city. All together, the Anchorage metropolitan area, which combines Anchorage with the neighboring Matanuska-Susitna Borough, had a population of 401,635 in 2016, which accounts for more than half of the s...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$206,821 to $283,500
Anchorage, Alaska area prices
were up 2.8% from a year ago

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