Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Minimum Skills required:
● Superior oral and written communication skills
● Knowledge of digital marketing/social media and branding best practices
● Strong interpersonal skills and ability to work with a variety of individual work styles
● Strong project leadership, organizational and time management skills with impeccable attention to detail
Job Duties and Responsibilities:
● Build, plan and implement the overall digital marketing strategy
● Manage the strategy
● Stay up to date with latest technology and best practices in the automotive industry
● Manage and oversee various digital marketing channels
● Measure ROI and KPI's per dealership rooftop and report findings to your manager and the General Managers per store
● Oversee and manage the dealerships social media accounts
● Suggest activities for improving the quality of online content
● Track, measure, and implement SEO optimizations
● Track and measure Google Analytics metrics and provide reports to each General Managers
● Research and forecast future sales and performance trends with your team
● Research competitors and provide suggestions for improvement
● Keep abreast with industry and market trends and best practices
● Creation and upkeep of online assets,develop content strategy and new content
● Develop email templates, drip programs, and provide sales with the tools they need to move leads down the funnel
● Reputation management
● Coordinate In-house marketing efforts and events with General Managers
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