Digital Marketing Analyst jobs in Palmer, AK

Digital Marketing Manager

This full time position works under the direct supervision of the VP of Communications of Visit Anchorage to develop, execute, and manage in-state strategic marketing plans, programs, and initiatives including production, development, and branding in all platforms. Maintenance of the anchorage.net event calendar, job postings and answer traveler questions posed via Visit Anchorage online forms, email, social media, and other travel-related forums.

Responsibilities

Research technology, including database marketing to promote Anchorage to Alaska residents.

Collaborate in the production of creative content for in-state ad campaigns.

Maintain the brand’s voice and guide visitor engagement through external communications with leisure audiences while responding to inquiries from local residents and potential visitors coming in via anchorage.net

Develop annual advertising campaigns statewide including creative input, image, brand, tracking, ROI, and conversion rates

Research advertising placements & execute cost-effective media buys

Monitor and measure performance of marketing program and projects

Work with IT dept to enhance Simpleview database capabilities to find new ways to optimize Web integration to create efficiency and improve customer service

Required Education/Experience/Skills

• 4-year college degree in marketing, public relations, journalism, communications, or website management (or equivalent combination of education & experience)
• At least 3 years of relevant tourism, public relations, journalism, or digital marketing experience
• Proven experience with vendor management, public relations writing and editing in AP style

Applications will be reviewed on a rolling basis, with first review of interested applicants expected in mid May. To apply, please submit a cover letter and resume to nanderson@anchorage.net

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person