Digital Marketing Analyst jobs in Owensboro, KY

ENERGY SYSTEMS GROUP® is hiring an experienced Senior Digital Marketing Specialist to join our Corporate Marketing team. This role may be fully remote OR hybrid if located in the Newburgh, Indiana area. Occasional travel is required, including overnight stays.

If you're a motivated individual eager to learn and share your digital marketing skills, we want you! Join us for an exciting opportunity to architect our digital marketing tech-stack with new, best-in-class tools. We’re an established brand on an exciting growth trajectory, eager to tell more great stories that connect with our clients’ most pressing needs.

As our digital marketing strategist, you’ll work to develop and execute digital marketing and content plans that grow brand awareness and boost demand generation. This is an exciting opportunity for you to help shape our brand story while contributing innovative ideas to enhance our marketing approach.

As our Digital Marketing Strategist, you are responsible for creating and managing a compelling digital marketing ecosystem that makes it easy for our clients to find and connect with our brand.

The essential functions of the position include:

• Establish overarching digital marketing strategies to evolve owned/paid digital channels (e.g., website, ads, email, social), to drive awareness and boost engagement
• Create a best-in-class user experience and destination for all content across our digital channels
• Plans and executes SEO/SEM, database marketing, email, social media, and digital ad campaigns
• Collaborate with the IT team for day-to-day website management, including maintenance and updates
• Spearhead short-form content development, including writing and creative, for diverse platforms and channels
• Drive optimization of content strategy and campaign results across digital channels.
• Collaborates with internal teams to manage demand capture and lead management work-flows
• Create a culture of continuous improvement by defining objectives and tracking/reporting results on an ongoing basis to inform marketing tactics and drive to business targets
• Support and serve as a main point of contact to region and business unit sales leaders in managing and executing their digital marketing needs, challenges, optimizations and resources
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Manage external marketing vendors to support digital campaign activation
• Partner with internal and external teams to ensure compliance with brand guidelines
• Drive successful completion of Marketing projects, along with the Marketing team, as appropriate

Your background includes:

• Bachelor’s degree in marketing or a related field
• 5-7 years’ experience in B2B marketing
• Proven working experience in digital marketing, tech-stack management, and/or demand generation
• Strong working knowledge of digital marketing and analytics tools including Google Analytics, HubSpot, and WordPress (among others)
• HubSpot Certification(s) and/or Google Analytics Certification(s) a bonus
• Experience leading and managing SEO/SEM, database management, email, and social media
• Experience defining standards and governance for an evolving digital marketing environment
• Solid knowledge of content strategy, including full-funnel marketing campaign activation

A bonus to have:

• Experience with Google Analytics
• Experience with HubSpot
• Experience with WordPress
• Experience with Salesforce

What we bring to you:

• Professional growth and development programs including tuition reimbursement
• Comprehensive health and wellness plans for you and your family
• 401(k) Savings Plan
• Paid holidays and paid time off
• Highly competitive salaries and incentive structure

We want you to know:
ESG is an Equal Opportunity employer dedicated to diversity and inclusion in the workplace. We value talent and understand that our colleagues allow us the opportunity to deliver an exceptional customer experience. We achieve our goals through teamwork and conduct our business with integrity. Join our world-class team to provide safe, reliable innovative energy efficiency and infrastructure solutions for K-12 schools and universities to local, state and federal government agencies and more.

This contractor and subcontractor shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a), and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.

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