Digital Marketing Analyst jobs in Olympia, WA

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Digital Marketing Manager
  • Fungi Perfecti
  • Olympia, WA FULL_TIME
  • POSITION SUMMARY:


    The Digital Marketing Manager develops and implements Host Defense and Fungi Perfecti digital marketing strategies and campaigns to drive sales, primarily within the direct-to-consumer channel. The Digital Marketing Manager exhibits a strong command of current marketing tools, integrated strategies and best practices to support digital tactics from concept to execution. The Digital Marketing Manager manages a growing team across multiple digital channels including social and web and works with other members of the sales and marketing teams to successfully accomplish department goals and campaigns.

     

    The Digital Marketing Manager will report directly to the Director of Sales and Marketing. This is a full-time exempt position; Monday – Friday, 8:00 a.m. – 4:30 p.m. and is located in Olympia, WA. Hybrid or remote work arrangement is possible if located within the Puget Sound.

     

    *** The Company uses the BambooHR human resources information system to administer our applicant tracking process. We are not able to respond to follow-up inquiries outside of BambooHR.***


    ESSENTIAL DUTIES & RESPONSIBILITIES


    • Drive new and creative growth strategies in the digital sphere.
    • Collaborate with stakeholders to develop quarterly digital marketing content and ad calendars to execute on sales goals.
    • Lead ongoing analysis of digital marketing impacts, including the development and monitoring of KPIs for online sales, social media, paid ads, and email marketing to inform content plans and tactics for maximized ROI.
    • Develop and manage methods of attribution to demonstrate ROI from digital marketing efforts.
    • Present digital marketing campaign KPIs to senior leadership on a regular basis.
    • Implement and manage execution of digital strategies and tactics such as social media marketing, new customer acquisition campaigns, audience segmentation, re-targeting and re-marketing, SEO, A/B testing, etc.
    • Identify target direct-to-consumer demographics to build and test ad audiences accordingly.  
    • Strategize on paid ad campaigns to optimize spend and achieve sales goals. Forecast ad trends to ensure consistent performance.
    • Collaborate with marketing colleagues to ensure digital design aligns with brand aesthetic across all channels.
    • Manage content creation process including graphic design, email design, video editing, and animation for all digital channels.
    • Develop and identify new opportunities within the digital space. Monitor emerging technologies that may impact strategies or tactics. Provide thought leadership for adoption where appropriate.
    • Support omnichannel-aligned customer communication and strategy across all digital platforms in collaboration with cross-departmental teams.
    • Collaborate with IT team to ensure web-readiness for planned digital campaigns and efforts.
    • Manage dynamic Digital Team and develop collaborative plans to implement department goals.
    • Occasional travel is expected.
    • Other duties as required or assigned.
    • Core Competencies Include:
      • Managing and Measuring Work
      • Motivating Others
      • Technical Learning
      • Process Management
      • Peer Relationships
      • Boss Relationships
      • Dealing with Ambiguity
      • Drive for Results
      • Confronting Direct Reports
      • Presentation Skills

     

    KEY REQUIREMENTS & QUALIFICATIONS


    • Four (4) years experience in digital marketing which included both individual contributor and supervisory duties.
    • Advanced knowledge of digital marketing opportunities and optimization.
    • Experience with execution and management of various digital marketing tactics such as email marketing , social media marketing, paid ads, and SEO/SEM.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
    • Solid knowledge of website analytics and ad serving tools.
    • Strong analytical skills, attention to detail, and data-driven thinking.
    • Up-to-date with the latest trends and best practices in online marketing and measurement.
    • Working knowledge of web design principles, best practices and content management platforms.
    • Microsoft Office proficiency (Word, Excel, Outlook, PowerPoint) at advanced level.
    • Experience with Adobe Creative Suite preferred.
    • Two (2) or more years management experience.
    • BS/BA in Marketing or related field; substantially relevant work experience may be considered in lieu of a degree.
    • Valid driver’s license required.
    • Ability to occasionally work beyond normal business hours and weekends if needed.


    PHYSICAL & MENTAL QUALIFICATIONS


    • Ability to communicate information and ideas in speaking so others will understand.
    • Ability to read and understand information and ideas presented in writing.
    • Ability to communicate effectively in writing as appropriate for the needs of the audience.
    • Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
    • Ability to listen and comprehend simple to complex instructions or directions.
    • Ability to speak clearly so others can understand you.
    • Ability to use relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
    • Ability to manage multiple projects in an organized, fast-paced environment.
    • Ability to utilize the sense of sight (close vision, color vision and ability to focus).
    • Ability to identify and categorize information, recognizing differences or similarities, and detecting changes in circumstances or events.
    • Ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
    • Ability to concentrate on a task over a period of time without being distracted.
    • Ability to work independently with minimal supervision.

     

    Wage Range:  $76,794 - $109,366 per year.

     

    The Company’s pay range for this job is published in compliance with the State of Washington ‘s Equal Pay Opportunities Act and is not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with labor market data, or other applicable law.

     

    For information about our benefits, please go to  https://fungi.com/pages/fungi-perfecti-llc-summary-of-benefits

     

    The Company is unable to provide assistance to those seeking authorization to work in the US.

     

    Fungi Perfecti, LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, genetic information, national origin, disability, or veteran status.


  • 7 Days Ago

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Director of Digital Marketing
  • Washington State Employees Credit Union
  • Olympia, WA FULL_TIME
  • We look forward to reviewing your application!All applicants must include a resume.Visa sponsorship not available.Contact us at 1.800.562.0999 x11111 with any questions.We are an affirmative action an...
  • 1 Month Ago

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Digital Marketing Specialist
  • Seabrook Hospitality
  • Pacific Beach, WA FULL_TIME
  • Job Summary: Seabrook is seeking a skilled Digital Marketing Specialist to join our dynamic team. As a Digital Marketing Specialist with a focus on real estate, you will be responsible for developing ...
  • 1 Month Ago

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ServiceNow Developer
  • Ignite Digital Services
  • Yelm, WA OTHER
  • Job Details Level: Experienced Job Location: Washington - Yelm, WA Position Type: Full Time Salary Range: Undisclosed Job Category: Government - Federal Are you searching for an opportunity to take yo...
  • 10 Days Ago

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Retail Account Merchandiser
  • Excell Marketing LC
  • Olympia, WA PART_TIME
  • Are you looking for a part-time opportunity, with good pay and a flexible work schedule allowing you the freedom to do the things you love? Then Excell Marketing is the place for you!Excell Marketing ...
  • 1 Month Ago

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Digital Strategist - Social Media
  • State of Washington
  • Thurston, WA OTHER
  • Please Note: This position is funded through the Climate Commitment Act until December 2024. The Office of Financial Management (OFM) aims to secure long-term funding for its continuation. Also, the s...
  • 7 Days Ago

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0 Digital Marketing Analyst jobs found in Olympia, WA area

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Remote Regulatory Compliance Analyst (Insurance Industry)
  • National General Insurance
  • Olympia, WA
  • Job Description Position/Title: Remote Regulatory Compliance Analyst (Insurance Industry) ** NOTES: Ideal candidate will...
  • 3/28/2024 12:00:00 AM

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Senior Energy Program Manager
  • City of Tacoma WA
  • Tacoma, WA
  • ? Senior Energy Program Manager Salary $99,819.20 - $140,566.40 Annually Location Tacoma, WA Job Type Non-Classified Rem...
  • 3/28/2024 12:00:00 AM

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Senior Analyst- Model Validation (US REMOTE)
  • Ally
  • Olympia, WA
  • **General information** **Ref #** 17030 **Remote?** Yes **Ally and Your Career** * Ally Financial only succeeds when its...
  • 3/26/2024 12:00:00 AM

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IT Business Analyst
  • Proliance Consulting
  • Tumwater, WA
  • Summary: Our client’s Technology Services Division (TSD), is currently conducting a large scale Information Technology p...
  • 3/25/2024 12:00:00 AM

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Planning & Development Services Arborist (Natural Resources Analyst, Associate)
  • City of Tacoma WA
  • Tacoma, WA
  • ? Planning & Development Services Arborist (Natural Resources Analyst, Associate) Salary $80,350.40 - $113,152.00 Annual...
  • 3/25/2024 12:00:00 AM

Olympia is the capital of the U.S. state of Washington and the county seat of Thurston County. European settlers claimed the area in 1846, with the Treaty of Medicine Creek initiated in 1854, and the Treaty of Olympia initiated in January 1856. Olympia was incorporated as a town on January 28, 1859, and as a City in 1882. The population was 46,479 as of the 2010 census, making it the 24th largest city in the state. The city borders Lacey to the east and Tumwater to the south. Olympia is a cultural center of the southern Puget Sound region. Olympia is located 60 miles (100 km) southwest of Seat...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$59,600 to $76,928
Olympia, Washington area prices
were up 2.9% from a year ago

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