Digital Marketing Analyst jobs in New Haven, CT

WORX is a full-service marketing agency that takes digital to the next, and we are currently seeking an experienced Digital Marketing Manager to join our in-house team. The Digital Marketing Manager provides data-driven digital strategies for lead generation and brand awareness as well as digital campaign analysis, optimization, and management for client partners across a wide set of industries.

Responsibilities will include, but are not limited to:

• Staying up to date with digital marketing industry best practices
• Providing a point of view and recommendations in emerging digital marketing technologies or shifts in current platforms
• Planning, creating, and managing digital marketing campaigns across a variety of channels
• Writing engaging and concise ad copy to best practices
• Overseeing delegation of day-to-day account management of PPC, social, and other digital campaigns to the digital marketing team
• Monitoring, evaluating, and presenting the performance of campaigns by generating monthly and quarterly performance reports to client partners analyzing trends, goals, opportunities, and other key performance indicators
• Working in a collaborative team environment

Qualifications:

• 5 years of marketing experience, with a minimum of 3 years experience in Google Ads or Microsoft Ads, Google Analytics, and Google Tag Manager
• Functional experience with Google Looker Studio
• Functional experience with Social Media channels and their ad platforms, including Meta, Twitter, and LinkedIn
• Well-organized and detail-oriented
• Strong interpersonal skills, listening skills, and an articulate presenter
• Creative problem-solving and analytical skills
• Bachelor’s Degree (or equivalent work experience), preferably in Business, Marketing, Communications, or a related field

Preferred Qualifications:

• Basic knowledge of market research techniques
• An understanding of marketing automation and lead software

This is a full-time position that requires the candidate to be in our Prospect, CT office with the flexibility of remote work when needed.

Job Type: Full-time

Pay: $53,073.09 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift

Work Location: In person