Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Requisition ID | req28431 |
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Working Title | Digital Marketing Assistant |
Pay | $14.25 Hourly |
Campus | Main - Albuquerque, NM |
Department | UNM Online (ABP) |
Employment Type | Student Employment |
Student Type | Student Employment |
Status | Non-Exempt |
Background Check Required | No |
For Best Consideration Date | 2/20/2024 |
Position Summary | UNM Online is seeking a part-time Digital Marketing Assistant to assist with the efforts of our Marketing, Recruitment, Outreach, and Student Success team. This position's primary focus will be to write and produce videos and other related digital marketing content for social media (Facebook, Instagram, and YouTube) and email outreach campaigns. Additionally, this position may assist with gathering and analyzing social media data to increase impressions and online student engagement. The ideal candidate for this position will have a strong work ethic, be dependable, organized, detail-oriented, and creative, as well as have a strong interest in and familiarity with copywriting, social media, video editing, digital marketing, and videography. The ideal candidate for this position will also demonstrate a strong interest in promoting online student success at UNM, with a specific focus on reaching and engaging exclusively online students who are non-traditional, working adults and do not attend classes on campus. This position may be eligible for some remote work but will require some in-person meetings and filming/production days on campus. Any remote or hybrid work will be subject to UNM Policy 3245: Remote Work and must meet the evolving needs of the department. |
Minimum Qualifications | Equivalencies not found for this position |
Preferred Qualifications | Minimum Qualifications:
Preferred Qualifications:
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Application Instructions |
Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit UNMJobs to submit an application. Describe the documents the applicant should attach for a complete application. Include any additional application instructions that may be required of applicants e.g. writing sample. |
The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class. |