Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Description
Highway Products, and its subsidiary, Pavati, are looking for a seasoned Digital Marketing Specialist to join our rapidly growing business based in southern Oregon. The successful candidate will manage three domains (www.highwayproducts.com, www.pavati.com, and www.pavatimarine.com).
JOB SUMMARY
The Digital Marketing Specialist will have firsthand experience developing and executing comprehensive digital lead-generation programs to build brand awareness, generate qualified leads, and drive sales. They will create and manage digital campaigns across various channels, including email, SEO, PPC, Display, Social, and Paid Social.
Reporting to the Director of Marketing, the candidate will work closely with Sales, Creative Services, and our digital agency to ensure that our customers continue enjoying the world-class experience we have been known for since 1980.
DUTIES & RESPONSIBILITIES
QUALIFICATIONS
Requirements
WHY WORK AT HIGHWAY PRODUCTS? We offer more than most employers here in the valley:
Highway Products is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Highway Products complies with the Americans with Disabilities Act.
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