Digital Marketing Analyst jobs in Michigan

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Associate Digital Marketing Analyst
  • United Wholesale Mortgage
  • Pontiac, MI FULL_TIME
  •  

    The Associate Digital Marketing Analyst is responsible for the development and delivery of marketing research and analytics reporting for the nation’s #1 mortgage lender, UWM. In this role, you’ll work closely with the Senior Analyst on a wide range of projects from audience segmentation to campaign performance reports. You’ll collect and analyze data, develop preliminary conclusions and identify implications that help the marketing team and other stakeholders understand and act. And you’ll identify new and optimized ways to deliver data while increasing timeliness and relevance — all while ensuring a high level of quality control.

     

    If you understand how to measure and report on key performance metrics, have experience pulling data from marketing tools like Google Analytics, Marketing Cloud Intelligence and Qualtrics and love to dig into the “why” behind data, this may be the perfect opportunity for you!

    WHAT YOU WILL BE DOING

    • Fielding analytics requests from marketing team members and leadership to uncover key performance metrics and insights that drive business objectives

    • Compiling reports and presentations of findings in easily digestible formats, including effectively visualizing the data

    • Utilizing various data sources and reporting tools to pull together reports, including Salesforce CRM and Marketing Cloud, Google Analytics, Google Ads, and internal databases

    • Maintaining our marketing dashboard platform, Marketing Cloud Intelligence, including adding new data, cleaning data and building new dashboards & widgets

    • Updating event tracking on company websites with Google Tag Manager

    • Ensuring data quality across all marketing channels through routine data audits

    • Assisting the Marketing Research Analyst on larger research projects, as needed

    WHAT WE NEED FROM YOU

    • Bachelor’s degree in marketing, communications, business administration or related area
    • Broad understanding of marketing strategy, tactics and key performance indicators
    • Strong Microsoft Office skills with emphasis on Excel, including pivot tables, VLOOKUP, IF functions, etc. Excel certification preferred
    • Great communication skills, both verbal and written
    • Team player who works well with others to accomplish shared objectives
    • Positive, problem-solving mindset
    • Critical thinking skills with a natural tendency to think beyond the surface to fully answer questions and find additional insights
    • Experience using Google Analytics, Google Tag Manager, and data visualization tools (i.e., Tableau, Power BI, Marketing Cloud Intelligence, etc.)

    THE PLACE & THE PERKS

    Ready to join thousands of talented team members who are making the dream of home ownership possible for more Americans? It’s all happening on UWM’s campus, where our award-winning workplace packs plenty of perks and amenities that keep the atmosphere buzzing with energy and excitement.

     

    It’s no wonder that out of our six pillars, People Are Our Greatest Asset is number one. It’s at the very heart of how we treat each other, our clients and our community. Whether it’s providing elite client service or continuously striving to improve, our pillars provide a pathway to a more successful personal and professional life.

     

    From the team member that holds a door open to the one that helps guide your career, you’ll feel the encouragement and support on day one. No matter your race, creed, gender, age, sexual orientation and ethnicity, you’ll be welcomed here. Accepted here. And empowered to Be You Here.

     

    More reasons you’ll love working here include:

    • Paid Time Off (PTO) after just 30 days
    • Additional parental and maternity leave benefits after 12 months
    • Adoption reimbursement program
    • Paid volunteer hours
    • Paid training and career development
    • Medical, dental, vision and life insurance
    • 401k with employer match
    • Mortgage discount and area business discounts
    • Free membership to our large, state-of-the-art fitness center, including exercise classes such as yoga and Zumba, various sports leagues and a full-size basketball court
    • Wellness area, including an in-house primary-care physician’s office, full-time massage therapist and hair salon 
    • Gourmet cafeteria featuring homemade breakfast and lunch
    • Convenience store featuring healthy grab-and-go snacks
    • In-house Starbucks and Dunkin
    • Indoor/outdoor café with Wi-Fi

    DISCLAIMER

    All the above duties and responsibilities are essential job functions subject to reasonable accommodation and change. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Team members may be required to perform other or different job-related duties as requested by their team lead, subject to reasonable accommodation. This document does not create an employment contract, implied or otherwise. Employment with UWM is "at-will." UWM is an Equal Opportunity Employer.
  • 23 Days Ago

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Digital Marketing Analyst
  • Hillsdale College
  • Hillsdale, MI FULL_TIME
  • Overview The Digital Marketing Analyst assists the digital marketing team with the day-to-day operations and reporting for college-wide and department-specific marketing initiatives. In addition, the ...
  • 17 Days Ago

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Digital Marketing Specialist
  • Güd Marketing, Inc.
  • Lansing, MI FULL_TIME
  • Position Title: DIGITAL MEDIA SPECIALIST Compensation: $40,000-$45,000 FSLA/Position Type: Exempt (Full time) Reports To: Media Manager Position may be filled prior to Application Deadline, based on q...
  • 20 Days Ago

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Digital Marketing Project Manager
  • InVerve Marketing, Inc.
  • Lansing, MI FULL_TIME
  • JOB DESCRIPTIONThe Digital Marketing Project Manager will take the lead in developing and executing successful, long-term digital marketing strategies for our clients and our company. You should have ...
  • 20 Days Ago

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Marketing Analyst
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • MARKETING ANALYST - JOB DESCRIPTION As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and...
  • 2 Days Ago

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Business Analyst II
  • Shift Digital
  • Birmingham, MI FULL_TIME
  • Shift Digital in Birmingham, Michigan seeks Business Analysts II with minimum of a master’s degree in information technology management or related plus one (1) year related work experience. Duties inc...
  • 13 Days Ago

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Digital Marketing Analyst
  • Hayes Locums
  • Fort Lauderdale, FL
  • The Digital Marketing Strategist will report directly to the Marketing Operations Manager. As the Digital Marketing Stra...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Analyst
  • cesna
  • Los Angeles, CA
  • [About Our Client] This client is a medical appliances manufacturer, that exports medical appliances to more than 70 cou...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Analyst - Paid Media Analytics & Optimization
  • PACSUN
  • Anaheim, CA
  • Join the Pacsun Community Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styl...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Analyst
  • Local Government Federal Credit Union
  • Raleigh, NC
  • The Digital Marketing Analyst is responsible for strategizing and executing the marketing plans and journeys that create...
  • 3/25/2024 12:00:00 AM

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Digital Marketing Analyst
  • LOFTY INC.
  • Phoenix, AZ
  • Lofty is a high-growth, global SaaS company serving the residential real estate market. Our suite of tools addresses the...
  • 3/25/2024 12:00:00 AM

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Digital Marketing Analyst
  • PHC Corporation of North America
  • Wood Dale, IL
  • PHCNA is a subsidiary of the PHC Holdings Corporation with the mission to become a leading, trusted brand for sustainabl...
  • 3/24/2024 12:00:00 AM

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Digital Marketing Analyst - Remote or Hybrid
  • Careerbuilder
  • Miami, FL
  • Are you a digital marketing analyst who can build integrated dashboards, turn data into actionable insights, and communi...
  • 3/24/2024 12:00:00 AM

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Senior Digital Marketing Analyst (Hybrid)
  • Ace Hardware
  • Oak Brook, IL
  • About This Role The Senior Digital Marketing Analyst position is responsible for providing analytical support and strate...
  • 2/27/2024 12:00:00 AM

Michigan consists of two peninsulas that lie between 82°30' to about 90°30' west longitude, and are separated by the Straits of Mackinac. The 45th parallel north runs through the state—marked by highway signs and the Polar-Equator Trail—along a line including Mission Point Light near Traverse City, the towns of Gaylord and Alpena in the Lower Peninsula and Menominee in the Upper Peninsula. With the exception of two small areas that are drained by the Mississippi River by way of the Wisconsin River in the Upper Peninsula and by way of the Kankakee-Illinois River in the Lower Peninsula, Michigan...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$56,814 to $73,331

Digital Marketing Analyst in Richmond, VA
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February 11, 2020
Digital Marketing Analyst in Portland, OR
The goals are to develop and maintain effective digital marketing campaigns for your clients, and based on the performance data, continually optimize through ad units and bidding strategy.
February 15, 2020
Digital Marketing Analyst in Gary, IN
A Digital Marketing Analyst Saves You Time and Money.
December 06, 2019