Digital Marketing Analyst jobs in Lynchburg, VA

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

C
Digital Analyst - Marketing and Communications
  • Commonwealth of VA Careers
  • NEWCOMB HALL, VA FULL_TIME
  • UVA Health seeks a Digital Analyst to join its Office of Strategic Marketing and Communications department, on the Digital Marketing and Engagement team. This position will support, enforce, and continue to evolve the data-driven decision culture within the Department, working with internal stakeholders to provide insights into the digital acquisition, engagement, and awareness initiatives across the department.

    The Digital Analyst will need a deep understanding of a broad range of marketing channels including but not limited to SEM, SEO, social, display ads, email marketing automation, and web performance. They will need strong technical skills as well as excellent analytics skills, be detail-oriented, partner collaboratively with others and be comfortable presenting actionable insights to inform digital strategies.

    • Collect, organize, and analyze customer, campaign, and web behavioral data.
    • Recommend and implement testing strategies, analyze key metrics, and identify opportunities to increase effectiveness.
    • Develop and present learnings from the analyses, including actionable insights and recommendations.
    • Develop analytics plan to support customer journeys that map out the user's path to conversion
    • Create dashboards, data visualizations, and campaign and website performance reports.
    • Understands UTM best practices and knows to how to assess UTM strategy to enhance learnings.
    • Monitor and analyze digital media and marketing analytics trends.
    • Communicate and present to colleagues and Department leadership.
    Position Compensation Range: $62,670.40 - $100,276.80 Annual

    MINIMUM REQUIREMENTS
    Education: Bachelor's degree

    Experience: 5 years of experience in a role that focuses on leveraging analytical and reporting tools, including but not limited to Tableau, Google Analytics, and Data Studio.

    Licensure/Certification: None.

    PHYSICAL DEMANDS

    This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

    The University of Virginia, i ncluding the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physician’s Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff. We believe diversity is excellence expressing itself through every person's perspectives and lived experiences. We are equal opportunity and affirmative action employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.
  • Just Posted

U
Digital Analyst - Marketing and Communications
  • UVA Medical Center
  • Charlottesville, VA FULL_TIME
  • UVA Health seeks a Digital Analyst to join its Office of Strategic Marketing and Communications department, on the Digital Marketing and Engagement team. This position will support, enforce, and conti...
  • 5 Days Ago

C
Digital Analyst - Marketing and Communications
  • Commonwealth of Virginia
  • Newcomb, VA OTHER
  • UVA Health seeks a Digital Analyst to join its Office of Strategic Marketing and Communications department, on the Digital Marketing and Engagement team. This position will support, enforce, and conti...
  • 3 Days Ago

U
Digital Analyst
  • University of Virginia Community Credit Union
  • Charlottesville, VA FULL_TIME
  • DescriptionUniversity of Virginia Community Credit UnionWorking together to strengthen the financial wellness of our members and local communities. University of Virginia Community Credit Union Member...
  • 1 Month Ago

M
Digital Marketing Supervisor
  • Massanutten Resort
  • Mc Gaheysville, VA FULL_TIME
  • Massanutten Resort Job Summary Massanutten Resort is hiring a full-time team Digital Marketing Supervisor to assist with digital and social strategy, along with campaign execution and data analysis. T...
  • 25 Days Ago

L
Digital Marketing Intern
  • Lee Construction Group, Inc.
  • Charlottesville, VA INTERN
  • Would you like to learn more about the digital world of marketing through the lens of construction? Are you highly organized with a strong learning orientation? Are you a collaborative and positive in...
  • 1 Month Ago

Filters

Clear All

  • Filter Jobs by companies
  • More

0 Digital Marketing Analyst jobs found in Lynchburg, VA area

P
Food and Beverage Demonstrator
  • PSG Global Solutions Careers
  • Lynchburg, VA
  • Apply now and our proprietary system will quickly have you in front of a live recruiter. The Opportunity Description We'...
  • 3/28/2024 12:00:00 AM

L
Academic Marketing Specialist
  • Liberty University
  • Lynchburg, VA
  • The Academic Marketing Specialist position involves developing and managing marketing strategies and materials for acade...
  • 3/28/2024 12:00:00 AM

L
Product Management Associate or Specialist (English & Korean Bilingual)
  • LG HAUSYS AMERICA INC
  • Concord, VA
  • Position Summary: Ensure that the product supports the company's overall strategy and goals Role Description: Responsibl...
  • 3/28/2024 12:00:00 AM

A
Custom Protection Officer
  • Allied Universal®
  • Lynchburg, VA
  • Overview Allied Universal®, North America's leading security and facility services company, provides rewarding careers t...
  • 3/28/2024 12:00:00 AM

T
Registered Nurse
  • TotalMed
  • Lynchburg, VA
  • Must have 1.5 Years of Experiance We are seeking a Registered Nurse-Cardiovascular Operating Room for a travel assignmen...
  • 3/28/2024 12:00:00 AM

P
Remote Licensed Agent for Senior Life Insurance Company
  • Pope Insurance Group (A Security National Life Insurance Company Agency)
  • Lynchburg, VA
  • **THIS POSITION REQUIRES THAT YOU HOLD A VALID INSURANCE PRODUCERS LICENSE** We are actively hiring licensed agents who ...
  • 3/28/2024 12:00:00 AM

O
Marketing Representative
  • Optavise
  • Lynchburg, VA
  • Optavise, formerly part of PMA USA, is looking for individuals who have the desire to earn a good living, work a flexibl...
  • 3/24/2024 12:00:00 AM

A
AE - Sr Brand Ambassador (Sr Sales Associate) - US
  • AMERICAN EAGLE OUTFITTERS INC.
  • Lynchburg, VA
  • BE PART OF SOMETHING REAL YOUR ROLE As a part-time Sr Brand Ambassador, you bring our brand to life every day! Your goal...
  • 3/24/2024 12:00:00 AM

Lynchburg is an independent city in the Commonwealth of Virginia in the United States. As of the 2010 census, the population was 75,568. The 2017 census estimates an increase to 81,000. Located in the foothills of the Blue Ridge Mountains along the banks of the James River, Lynchburg is known as the "City of Seven Hills" or the "Hill City". In the 1860s, Lynchburg was the only major city in Virginia that was not recaptured by the Union before the end of the American Civil War. Lynchburg lies at the center of a wider metropolitan area close to the geographic center of Virginia. It is the fifth-...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$52,541 to $67,817
Lynchburg, Virginia area prices
were up 1.2% from a year ago

Digital Marketing Analyst in Sioux Falls, SD
However, they struggle to interpret the results of their various online marketing campaigns.
November 30, 2019
Digital Marketing Analyst in Hartford, CT
Digital Marketing Analysts implement a variety of strategies to meet business objectives.
November 27, 2019
Digital Marketing Analyst in New Brunswick, NJ
In this role, analysts work with a range of data to create context and insights to help brands gain an important market edge by understanding and expanding their customer base.
February 20, 2020