Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The general purpose of the Customer Relations Database Manager is to oversee the use of Salesforce to synchronize customer relationship management throughout the organization. This position will manage records associated with admissions, marketing and the New College Foundation to maximize customer data in a manner that generates enrollment and fundraising.
A minimum of an associate degree (bachelor’s preferred). Prior work experience with Salesforce. Knowledge of marketing principles.
New College of Florida, an Equal Opportunity Employer, complies with all federal, state, and Florida Board of Governors regulations. In accordance with state law, all employees are subject to a background check at the time of hiring.
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