Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Logan University provides students with superior training, giving them the confidence to be the healthcare leaders of tomorrow. Since 1935, Logan has remained grounded in chiropractic education, while continuously enriching academic options with degree offerings in health sciences. Logan graduates employ a holistic approach to health and wellness to meet the demand for less-invasive, lower-cost treatments and comprehensive care and lead the integrated healthcare industry. Through an innovative, outcome-based academic curriculum that emphasizes evidence-informed care, diverse clinical immersion opportunities, emerging technology, and proven practices, Logan University graduates are trained, confident, and prepared for the future.
SUMMARY:
Working with the Director of Marketing and Communications and the Office of Admissions team, optimize enrollment size, academic and demographic markers. This includes utilizing internal resources as well as evaluating potential external Admissions Systems and Data Manager supports enrollment by providing oversight and maintenance of all enrollment software and databases. This position aids in establishing the direction, goals, plans, implementation, and strategies of the department by providing expertise in cross-functional data and information systems and by delivering actionable analysis. This position models admission scenarios to vendors for enrollment modeling.
PRINCIPLE DUTIES AND RESPONSIBILITIES:
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
COMPUTER SKILLS:
To perform this job successfully, an individual should have a strong working knowledge of Microsoft products, such as Excel, Word, PowerPoint and Publisher and ability to learn new programs as needed.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, use hands and fingers, reach with hands and arms and talk and hear to answer phones, work on computer and to use office equipment, reach for files, documents, pens, pencils, etc. Specific vision abilities required by this job include close vision to read and write reports and to use computer. Must occasionally stoop or kneel to perform filing duties. Must occasionally lift stacks of paper and brochures weighing up to 10 pounds.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the individual is exposed to a typical indoor office environment. The noise level is usually moderate.
NOTE:
This job description in no way states or implies that these are the only duties to be performed. The employee will be required to follow any other instructions and to perform any other duties requested by his or her supervisor.
An employee is expected to assist and provide coverage for coworkers during peak periods, vacation days or sick days at all locations, and to work with administration in the attainment of the College's missions and goals.
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