Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Full-Time
Rivers Casino Philadelphia
1001 N. Delaware Ave.
Philadelphia, PA 19125, USA
Description
Summary: Manages and oversees all Direct Mail campaigns and Marketing analytic reporting in order to sustain, maximize and grow customers in order to meet and exceed financial goals for the PA bricks & mortar properties. Responsible for hotel yield and revenue management for The Landing Hotel and Riversuites.
Engagement Expectations:
We believe that team member engagement is the basis for a great culture and superior guest service. During every interaction, we display three behaviors:
Essential Job Functions:
Qualifications:
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