Database Marketing Manager jobs in Lansing, MI

Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

Recently Added Database Marketing Manager jobs

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Account Manager
  • Güd Marketing, Inc.
  • Lansing, MI FULL_TIME
  • Position Title: Account Manager
    Compensation: $60,000 - $70,000
    FSLA/Position Type: Full-Time Exempt (Salary) Mid-Level
    Reports To: Client Services Director
    Position Description:
    This is a hybrid position located in Lansing, MI.
    The account manager will work closely with team members across different service areas of the agency — including strategy, media, content, social, public relations and creative — to develop marketing programs that accomplish client goals. This involves acting as the overall team lead and day-to-day contact for multiple clients as assigned, including their campaigns, programs and projects.
    Essential Responsibilities & Duties:
    • Ensure that client relationships are nurtured and cultivated, and that client needs are met
    • Identify and manage agency resources to meet client needs, marketing goals and objectives
    • Provide ideas and solutions that enhance the client’s business, the client relationship or the work
    • Develop creative briefs with guidance from strategy and senior leadership
    • Develop, manage and track client work from launch through execution and deployment
    • Provide leadership and guidance to various team members across agency departments
    • Drive the development of marketing and communications plans
    • Prepare agendas, conference reports, correspondence and other materials related to account service, including preparing for client meetings and presentations
    • Represent the agency at industry and community functions
    Essential Skills Necessary:
    • Excellent organizational, communication and interpersonal skills with an aptitude for attention to detail
    • Strong analytical skills and data-driven thinking
    • Decisive and effective problem-solver
    • Public speaking and presentation experience
    • Ability to work successfully with diverse teammates and people with different work styles
    • Ability to prioritize tasks in an environment where guidelines and deadlines often change
    • Ability to work under pressure and meet deadlines
    Education & Professional Experience:
    • Proven work experience as an account manager or similar role (seven-plus years of relevant experience preferred)
    • Demonstrable experience leading teams in building effective marketing campaigns
    • Motivated to further develop strategic thinking skills
    • Interest or relevant experience with multicultural marketing
    • Up to date with the latest trends and best practices in marketing
    • Experience with budget planning and KPIs, monthly client billing
    Benefits:
    • Hybrid work schedule
    • Up to 144 hours of PTO during the first year
    • 9 paid holidays
    • Professional development fund ($1,000/year)
    • 401(k) matching
    • Medical and vision insurance (100% coverage for employees, with options for dependent coverage)
    • Company-funded employee dental insurance
    • Generous profit sharing
    • Flexible spending accounts (FSA)
    About Güd Marketing
    Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.
    Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.
    Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply.
    Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.
  • 1 Month Ago
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Public Relations Manager
  • Güd Marketing, Inc.
  • Lansing, MI FULL_TIME
  • Position Title: Public Relations Manager Compensation: $55,000-$70,000 FSLA/Position Type: Salary Exempt (Full time) Created/Revised: Oct. 12, 2023 Application Deadline: Nov. 3, 2023 Position may be f...
  • 4 Days Ago
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Brand Manager - Entry Level
  • White Water Marketing
  • Lansing, MI FULL_TIME
  • Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
  • 1 Month Ago
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Marketing Manager
  • Speaker Law Firm
  • Lansing, MI FULL_TIME
  • As the Marketing Manager, you will be responsible for planning, implementing, and managing the firm’s marketing strategy and initiatives. You will develop and execute marketing plans and campaigns, in...
  • 23 Days Ago
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Digital Marketing Specialist
  • Güd Marketing, Inc.
  • Lansing, MI FULL_TIME
  • Position Title: DIGITAL MEDIA SPECIALIST Compensation: $40,000-$45,000 FSLA/Position Type: Exempt (Full time) Reports To: Media Manager Position may be filled prior to Application Deadline, based on q...
  • 1 Month Ago
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Sales and Marketing Representative
  • White Water Marketing
  • Lansing, MI FULL_TIME
  • Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
  • 1 Month Ago
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0 Database Marketing Manager jobs found in Lansing, MI area

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Local Coordinator for High School foreign Exchange Student Program
  • Greenheart Exchange
  • Okemos, MI
  • Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
  • 4/19/2024 12:00:00 AM
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Local Coordinator for High School foreign Exchange Student Program
  • Greenheart Exchange
  • Haslett, MI
  • Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
  • 4/19/2024 12:00:00 AM
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Entrepreneurial Agency Owner
  • AAA-The Auto Club Group
  • Lansing, MI
  • AAA - The Auto Club Group, is seeking ambitious, business-minded, and visionary Entrepreneurial Agency Owners to join ou...
  • 4/18/2024 12:00:00 AM
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Account Executive (Lansing, MI)
  • Confidential
  • Lansing, MI
  • JOB TITLE: Account Executive DEPARTMENT: Sales (Staffing/Recruiting) REPORTS TO: Senior Vice President FLSA STATUS: Exem...
  • 4/17/2024 12:00:00 AM
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Mechanical Claims Specialist - French Speaking Only - Remote
  • Ally
  • Lansing, MI
  • **General information** **Ref #** 17277 **Remote?** Yes **Ally and Your Career** Ally Financial only succeeds when its p...
  • 4/17/2024 12:00:00 AM
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Local Coordinator for High School foreign Exchange Student Program
  • Greenheart Exchange
  • East Lansing, MI
  • Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
  • 4/16/2024 12:00:00 AM
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Local Coordinator for High School foreign Exchange Student Program
  • Greenheart Exchange
  • Lansing, MI
  • Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
  • 4/16/2024 12:00:00 AM
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Local Coordinator for High School foreign Exchange Student Program
  • Greenheart Exchange
  • Grand Ledge, MI
  • Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
  • 4/16/2024 12:00:00 AM
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About Lansing, Michigan

Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2010 Census placed the city's population at 114,297, making it the fifth largest city in Michigan. The population of its Metropolitan Statistical Area (MSA) was 464,036, while the even larger Combined Statistical Area (CSA) population, which includes Shiawassee County, was 534,684. It was named the new state capital of Michigan in 1847, ten years after Michigan became a state. The Lansing metropolitan area,...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Manager jobs
$122,820 to $159,891
Lansing, Michigan area prices
were up 1.3% from a year ago
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What does a Database Marketing Manager do?

Database Marketing Manager in Danbury, CT
It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results.
December 08, 2019
Database Marketing Manager in Huntington, NY
The key driving force behind database marketing is establishing, building and then maintains a relationship with the customer.
November 28, 2019
Database Marketing Manager in Des Moines, IA
Well-versed in analytics, a classically-trained database marketer who will manage and grow the current database as well as author and develop strategic marketing analysis, segmentation and reporting to enable high-performing multi-channel campaigns and initiatives.
January 19, 2020