Database Marketing Manager jobs in Johnson City, TN

Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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DATABASE MARKETING ANALYST
  • Hard Rock International (USA), Inc.
  • Bristol, VA FULL_TIME
  • Overview

    The incumbent in this position provides technical and organizational support for the Director of Marketing and the VP of Marketing including but not limited to building offers in player tracking systems, updating existing reports, preparing list for direct mail programs, and preparing ad-hoc analysis.         

    Responsibilities

    ESSENTIAL FUNCTIONS:

    (These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)

    • Creates an atmosphere that induces guests to make Hard Rock Casino Bristol their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
    • Builds offers in the Hard Rock Bristol systems.
    • Maintains and updates existing reports on a daily, weekly, or monthly basis.
    • Investigates and solves data quality issues.
    • Manipulates and sorts player lists in preparations for direct mail vendors.
    • Uploads Player Tags and creates prizes in CMP.
    • Prepares graphical interpretation of raw data and ad-hoc analysis upon request.
    • Maintains professional relations with vendors and guests.
    • Attends and participates in meetings and off-property functions as needed and completes any necessary follow-up.
    • Performs work regularly and predictably.
    • Other duties as assigned.
    • Attends seminars when needed.

    Qualifications

    EDUCATION AND /OR EXPERIENCE REQUIREMENTS:

    (Related education and experience may be interchangeable on a year for year basis)

     

    This knowledge and these abilities are typically acquired through a Bachelor’s degree program with 1 to 2 years of related experience and/or training or an equivalent combination of education and experience.

     

    ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.):

    • Must obtain and maintain all licenses / certifications per Federal, State, and Virginia Lottery.
    • Must successfully pass background check.
    • Must successfully pass drug screening.
    • Prior experience in the Gaming industry preferred.
    • Must be twenty-one (21) years of age.
    • Must be able to work holidays and weekends, as well as flexible shifts.

    KNOWLEDGE OF:

    • Understanding of and experience in the property’s regional gaming market.
    • Casino marketing functions including, but not limited to data base, advertising and branding.
    • Operations, services and activities of a comprehensive marketing and database programs.
    • Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook, PowerPoint, Access or SQL.
    • Pertinent federal, state, and local laws, codes, and regulations.

    ABILITY TO:

    • Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
    • Routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
    • Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
    • Communicate clearly and concisely, both orally and in writing.
    • Analyze marketing and promotions data.
    • Be a strategic, analytical, ethical and effective motivator.
    • Participate in the development and administration of goals, objectives, and procedures.
    • Prepare clear and concise administrative and financial reports.
    • Interpret and explain policies and procedures.
    • Operate various types of office equipment.
    • Establish and maintain effective working relationships with those contacted in the course of work.
    • Be flexible to work varying shifts and time schedules as needed.

    Additional Details

    DISCLAIMER:

    This is not necessarily an exhaustive list of all the responsibilities, skills, duties, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different task is performed when circumstances change (i.e. emergencies, changes in personnel, workload, rush jobs or technical development). #HARDROCKBRISTOL

    Age Requirements

    21
  • 20 Days Ago

S
MARKETING MANAGER
  • State Of Franklin Healthcare Associates Pllc
  • Johnson, TN FULL_TIME
  • Marketing Manager Seeking a Marketing Manager in Johnson City, TN for our Marketing Team. Office hours are typically 8-5, Monday through Friday. WHO WE ARE: State of Franklin Healthcare Associates is ...
  • 20 Days Ago

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MARKETING MANAGER
  • STATE OF FRANKLIN HEALTHCARE ASSOCIATES PLLC
  • JOHNSON CITY, TN OTHER
  • Job Details Job Location: 21783 MARKETING - JOHNSON CITY, TN Position Type: Full Time Salary Range: Undisclosed Job Category: Clerical DescriptionMarketing Manager Seeking a Marketing Manager in Johns...
  • 24 Days Ago

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Marketing Manager
  • LabConnect, LLC
  • Johnson, TN FULL_TIME
  • Overview LabConnect improves lives by partnering with pharmaceutical and biotech companies, and clinical research organizations (CROs) to accelerate the development of new medicines around the world. ...
  • 3 Days Ago

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Segment Marketing Manager Aventa
  • Eastman Chemical Company
  • Kingsport, TN FULL_TIME
  • Segment Marketing Manager Aventa Job Requisition ID: 50741 Founded in 1920,Eastman is a global specialty materials company that produces a broad range of products found in items people use every day.W...
  • 24 Days Ago

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Segment Marketing Manager Aventa
  • Eastman
  • Kingsport, TN FULL_TIME
  • Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a mat...
  • 26 Days Ago

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0 Database Marketing Manager jobs found in Johnson City, TN area

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Entrepreneurial Agency Owner
  • AAA-The Auto Club Group
  • Kingsport, TN
  • AAA - The Auto Club Group, is seeking ambitious, business-minded, and visionary Entrepreneurial Agency Owners to join ou...
  • 3/28/2024 12:00:00 AM

A
Entrepreneurial Agency Owner
  • AAA-The Auto Club Group
  • Boone, NC
  • AAA - The Auto Club Group, is seeking ambitious, business-minded, and visionary Entrepreneurial Agency Owners to join ou...
  • 3/28/2024 12:00:00 AM

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Experienced Real Estate Agent
  • Crye-Leike
  • Johnson City, TN
  • Job Description An Experienced Real Estate Agent is a professional with a proven track record in real estate sales. Frie...
  • 3/27/2024 12:00:00 AM

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Associate Real Estate Agent
  • Crye-Leike
  • Johnson City, TN
  • Job Description An Associate Real Estate Agent helps clients with the purchase and sale of their home. In this position,...
  • 3/27/2024 12:00:00 AM

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Real Estate Agent -- No Experience Necessary
  • Crye-Leike
  • Jonesborough, TN
  • Job Description A Real Estate Agent is responsible for helping clients with every aspect of the real estate transaction ...
  • 3/27/2024 12:00:00 AM

A
Insurance Agency Owner
  • AAA-The Auto Club Group
  • Kingsport, TN
  • AAA - The Auto Club Group, is seeking ambitious, business-minded, and visionary Entrepreneurial Agency Owners to join ou...
  • 3/27/2024 12:00:00 AM

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Data Governance Analyst - (REMOTE, USA)
  • Danaher Corporation
  • Bristol, TN
  • At Aldevron, we shape the future of medicine by advancing science in meaningful ways. Our team of dedicated, forward-thi...
  • 3/24/2024 12:00:00 AM

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Chief Advancement Officer
  • Penland School of Craft
  • Penland, NC
  • Position Summary The Penland Chief Advancement Officer is a key senior staff position that drives the achievement of Pen...
  • 3/24/2024 12:00:00 AM

Johnson City is in northeastern Washington County at 36°20′N 82°22′W / 36.333°N 82.367°W / 36.333; -82.367 (36.3354, -82.3728), with smaller parts extending north into Sullivan County and east into Carter County. Johnson City shares a contiguous southeastern border with Elizabethton. Johnson City also shares a small contiguous border with Kingsport to the far north along I-26 and a slightly longer one with Bluff City to the northeast along US 11E.[citation needed] According to the United States Census Bureau, the city has an area of 43.3 square miles (112.1 km2), of which 42.9 square miles ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Manager jobs
$110,167 to $143,424
Johnson City, Tennessee area prices
were up 1.3% from a year ago

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It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results.
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The key driving force behind database marketing is establishing, building and then maintains a relationship with the customer.
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Well-versed in analytics, a classically-trained database marketer who will manage and grow the current database as well as author and develop strategic marketing analysis, segmentation and reporting to enable high-performing multi-channel campaigns and initiatives.
January 19, 2020