Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The incumbent in this position provides technical and organizational support for the Director of Marketing and the VP of Marketing including but not limited to building offers in player tracking systems, updating existing reports, preparing list for direct mail programs, and preparing ad-hoc analysis.
ESSENTIAL FUNCTIONS:
(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)
EDUCATION AND /OR EXPERIENCE REQUIREMENTS:
(Related education and experience may be interchangeable on a year for year basis)
This knowledge and these abilities are typically acquired through a Bachelor’s degree program with 1 to 2 years of related experience and/or training or an equivalent combination of education and experience.
ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.):
KNOWLEDGE OF:
ABILITY TO:
DISCLAIMER:
This is not necessarily an exhaustive list of all the responsibilities, skills, duties, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different task is performed when circumstances change (i.e. emergencies, changes in personnel, workload, rush jobs or technical development). #HARDROCKBRISTOL
Clear All
0 Database Marketing Manager jobs found in Johnson City, TN area