Database Marketing Manager jobs in Canton, MI

Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Marketing Manager
  • Thetford LLC & Norcold LLC
  • Ann Arbor, MI FULL_TIME
  • Marketing Manager

    Company Description

    Thetford LLC is the world leader in sanitation and care products for the RV, marine, camping and trucking industry. Norcold LLC is America’s leading manufacturer of gas/electric absorption refrigerators for the RV industry. Putting pride in our creative design, we are committed to the production of high-quality products that exceed the need of a demanding marketplace. Our customers, employees, suppliers, and investors all benefit from our innovation and productivity. Thetford & Norcold make mobile living a more pleasant experience. We are committed to providing a safe and healthy work environment.

    WHY WORK AT THETFORD:

    • Private equity owned
    • Regular interaction with management team and investors
    • Opportunity to grow with the company

    Role

    The Marketing Manager is a key role responsible for developing, implementing, and managing marketing programs that promote our company and its products and/or services. The marketing programs are for new and existing markets, working with product managers and sales managers to allocate marketing dollars by product lines for each market segment, develop and upgrade our dealer shelf space initiatives plus managing the show and rally programs.

    Job Responsibilities

    • Leads a team of marketing professionals which consists of setting annual goals, performance reviews, rewards & recognition, and creating an environment of open communication and cross functionally collaboration.
    • Responsible for online advertising campaigns, social media strategy, website optimization, and content creation to maximize brand visibility and drive customer engagement.
    • Manages the development and execution of marketing strategies and the marketing budget.
    • Develops and executes corporate branding initiatives to include global brand alignment.
    • Manages advertising campaigns and the relevant platforms.
    • Develops creative marketing concepts and ideas.
    • Collaborates with and manages outside agencies on creative marketing and special projects.
    • Manages the planning and execution of marketing campaigns, promotions, advertising, point of purchase displays, merchandising programs, sales and customer service support programs and special projects.
    • Coordinates and manages artwork and print production of all marketing collaterals.
    • Manages public relations including coordinating with outside agencies, developing media lists, writing, and editing press releases and executing corporate PR efforts.
    • Supports ‘sustaining’ product management on the creation and execution of promotions, labeling, literature and packaging enhancements and communications.
    • Supports ‘new product management’ on all things associated with new product launches – naming, positioning, photography, videos, copywriting, label/literature development, and launch communications.
    • Manages multiple people and multiple projects/campaigns simultaneously and see them through to timely and successful completion.
    • Research and analyze emerging category and consumer trends, analytics, competitive dynamics, customer communication, and marketing plans.
    • Develop market knowledge and analyze trends and initiatives.
    • Develop annual promotional programs that help us meet our marketing strategies.
    • Work with product managers to develop new product introduction plans by market segment.
    • Manage the company’s trade and consumer show programs to include supervising the set-up, layout and services of all show activities and setting up measurable objectives for each show.
    • Collaborate with agencies and other vendor partners.
    • Manage creative services including but not limited to product photography and advertising.
    • Person should be willing to travel to RV industry Shows and Rallies to gain additional market knowledge/skills and to support the company’s overall Marketing efforts.
    • Perform other duties as assigned.

    Requirements

    • Proven experience in B to B and B to C marketing.
    • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
    • Excellent analytical and problem-solving abilities, with a data-driven mindset.
    • In-depth knowledge of marketing processes and communications, print and graphics, and experience managing public relations and creative agencies.
    • Ability to work under pressure and highly adaptable when working in varied working conditions in a dynamic and fast-paced environment.
    • Excellent communication, interpersonal & presentation skills.
    • Demonstrated ability to work independently and collaboratively with cross-functional & global teams and manage multiple priorities.
    • Willingness to keep current and learn new methods of digital communication.
    • Healthy sense of humor.

    To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    Preferred Skills

    • The ability to manage multiple priorities simultaneously - focused on results.
    • Bias for action, strong work ethic, and desire to achieve excellence.
    • Enthusiastic team player.
    • Strong organizational skills.
    • Experience working with a large multi-national global company.
    • Exemplify Corporate Values: Entrepreneurial Spirit, At Ease in Challenging Times, Ownership, Customer Focused, Passion for Winning, Simple and Direct

    Additional Notes

    • Performs other relevant duties as assigned, i.e. special projects, programs, developmental activities, etc.
    • Actively supports all quality, environmental, health and safety systems programs.

    Compensation And Benefits

    Thetford offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

    Miscellaneous

    No agency calls please.

    EEO Employer.

    Work Authorization – Employment for those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided.


  • 18 Days Ago

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Marketing Manager
  • Food & Beverage Franchise Company
  • Ann Arbor, MI FULL_TIME
  • Benefits: Competitive salary Employee discounts Health insurance Opportunity for advancement Paid time off Training & development MARKETING MANAGER Why Sweetwaters Coffee & Tea? Sweetwaters Coffee & T...
  • 5 Days Ago

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Marketing Manager
  • Barn Sanctuary
  • Chelsea, MI FULL_TIME
  • Job Title: Marketing ManagerJob Type: Full Time, Permanent, ExemptLocation: Chelsea, MISalary: $57,000 -$62,000Closing Date: until filledAbout Barn SanctuaryFounded in 2016, Barn Sanctuary has rapidly...
  • 1 Month Ago

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Project Manager/Marketing Manager
  • Nagel Precision Inc.
  • Ann Arbor, MI FULL_TIME
  • Project Manager/Marketing Manager: Nagel Precision Inc. , a leading Machine Tool Manufacturer is currently seeking a full-time Program Manager / Machine Sales person to join our team located in Ann Ar...
  • 19 Days Ago

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Project Manager - Marketing
  • Jack Doheny Company
  • Northville, MI FULL_TIME
  • Position: Project Manager – Marketing Reports to: CEODate: November 2022 Position Description:The JDC Project Manager – Marketing will be responsible for coordinating, managing, as well as executing p...
  • Just Posted

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Marketing and Public Relations Manager
  • BLM GROUP USA CORPORATION
  • Novi, MI FULL_TIME
  • BE PART OF A MANUFACTURER LIKE NO OTHER. When you work with the world's most innovative companies, you know you're making a difference. Our clients are the game changers, leaders and investors who fue...
  • 2 Days Ago

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0 Database Marketing Manager jobs found in Canton, MI area

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NETA Technician
  • Shermco
  • Livonia, MI
  • About Shermco Since 1974, Shermco has become North America's largest and fastest growing NETA-accredited electrical test...
  • 3/28/2024 12:00:00 AM

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Consultant Total Rewards - Compensation
  • Trinity Health
  • Livonia, MI
  • Employment Type: Full timeShift: Description: Pay Range- $44.56-$66.87 ESSENTIAL FUNCTIONS 1. Knows, understands, incorp...
  • 3/28/2024 12:00:00 AM

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Sr. Grants and Writing Manager
  • STARFISH FAMILY SERVICES INC
  • Inkster, MI
  • Job Details Level Senior Job Location Hiveley Corp - Inkster, MI Position Type Full Time Education Level 4 Year Degree J...
  • 3/27/2024 12:00:00 AM

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Administrative Assistant
  • Homestead Home Health Care Services
  • Canton, MI
  • Responsibilities/Qualifications: Parallel Management Group manages senior living communities across Michigan, and partne...
  • 3/24/2024 12:00:00 AM

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GIS Analyst
  • G-TECH
  • Plymouth, MI
  • Geographic Information Systems (GIS) Analyst III Position Description The GIS Analyst III is responsible for performing ...
  • 3/24/2024 12:00:00 AM

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Electrical Engineer/PE
  • Shermco
  • Livonia, MI
  • About Shermco Since 1974, Shermco has become North America's largest and fastest growing NETA-accredited electrical test...
  • 3/24/2024 12:00:00 AM

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Administrative Assistant
  • Homestead Home Health Care Services
  • Livonia, MI
  • Responsibilities/Qualifications: Parallel Management Group manages senior living communities across Michigan, and partne...
  • 3/24/2024 12:00:00 AM

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Administrative Assistant
  • Homestead Home Health Care Services
  • Northville, MI
  • Responsibilities/Qualifications: Parallel Management Group manages senior living communities across Michigan, and partne...
  • 3/24/2024 12:00:00 AM

Canton, officially the Charter Township of Canton, is a charter township of Wayne County in the U.S. state of Michigan. It is located about 8 miles (13 km) west of the city limits of Detroit and 8 miles (13 km) east of the city limits of Ann Arbor. As of the 2010 census, the township had a population of 90,173, making it Michigan's second largest township and eleventh largest community. Canton is ranked as 96th highest-income place in the United States with a population of 50,000 or more. Canton Township is also consistently ranked as one of the safest cities in the United States, as well as i...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Manager jobs
$130,415 to $169,784
Canton, Michigan area prices
were up 1.3% from a year ago

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It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results.
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The key driving force behind database marketing is establishing, building and then maintains a relationship with the customer.
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Well-versed in analytics, a classically-trained database marketer who will manage and grow the current database as well as author and develop strategic marketing analysis, segmentation and reporting to enable high-performing multi-channel campaigns and initiatives.
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