Database Marketing Manager jobs in Birmingham, AL

Welcome to High Level Marketing (HLM), where we're not your average Digital Marketing Agency. We're a dynamic force that loves shaking things up! With our infectious energy and culture, we create amazing experiences for clients while honing our skills. Home services and aesthetic health care are our specialties, but we have an interesting diverse group of clients that we are masters at crafting custom packages to meet their needs and goals.  As a team member, you're just as important as our clients. We hire the best to deliver our best! Whether you're a marketing maestro, creative genius, or data-driven wizard, if you're seeking a company that values your skills, offers a fun and inclusive culture, and lets you spread your wings while working remotely, keep reading and apply!🚀🌟🎉

Scope of Position: Support the implementation and management of HLM’s overall SEO strategy. Duties to include web marketing, web analytics, content strategy planning, link building, and keyword strategy.

Essential Duties/Responsibilities: 

• Perform monthly/quarterly search engine optimizations focused on improving traffic and performance of clients websites.
• Work with their team to drive digital marketing performance and identify actionable insights for future efforts.
• Communicate best practices and share lessons learned with their team.
• Own the strategic vision for SEO clients (Essential Tier) with the ability to communicate strategy internally and externally
• Analyzing websites and executing strategies for content development in coordination with SEO goals
• Administer all search engine programs for purposes of diagnostic reporting on client projects
• Create and monitor web analytics, reports and key reporting tools and point out key areas of importance
• Conducting keyword research using dedicated software and generating keyword ideas
• Communication to team and management on project development, timelines, and results
• Collaborate with other departments and teams as needed
• Maintain knowledge of SEO best practices and algorithm changes
• As needed, assist the Content Team with targets and keyword support
• Monitor trends and provide Customer Service teams with SEO recommendations for major events, and support event and news strategy
• Other duties as assigned

Required Skills/Abilities:

• Experience with third-party enterprise SEO tools (e.g. SEMRush, Ahrefs, Screaming Frog, etc)
• The ability to work cross-platform in multiple CMS environments with a focus in Wordpress (Shopify and/or WooCommerce also a plus)
• WordPress plugins for performance marketing (e.g. Yoast, Imagify, AMP, among others) 
• Demonstrable and/or certified experience with data reporting tools such as Google Analytics, Google Search Console, Data Studio, or Tableau
• Experience with measurement tools for SEM and/or Social Media a plus
• Spreadsheet programs (e.g. Excel, Google Sheets) to gather SEO insights and augment client reporting capabilities - Macros, Automation, IFTTT, or similar integrations a plus
• Clear and effective written and verbal communication skills and ability to interact with and present to all levels of the business
• A collaborative & proactive team player
• Excellent organizational and time management skills with the ability to multitask and deliver under tight deadlines
• Understanding with HTML elements related to SEO
• Self-starter with the ability to identify and execute next steps
• Comfort with accountability and ownership of their work
• Desire for ongoing education within the search landscape, both within SEO and in other areas of digital marketing
• Link building experience using industry-standard methods
• Experience with Google Tag Manager

Education/Experience:

• Bachelor's Degree (BA/BS) in English, Journalism, Communications, Marketing, Communications, Business or a related field required. 
• Three to five years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Ongoing renewal of Google Certifications & other industry-related tool certifications 

Supervisory Responsibilities: 

• Complete development and manage delivery of team training
• Onboarding and training of new employees
• General ongoing team support
• Regular 1:1’s with team members
• Ongoing performance evaluation of direct reports

BENEFITS & PERKS:

• Salary starting at $60,000
• Health and Wellness: Medical, Dental, Vision, plus additional medical benefits
• Retirement: Employer-sponsored 401(k) and Roth!
• Paid Time Off: Flexible Vacation policy after 1 year of employment & sick time
• Work-Life Balance: Remote first company, Focus Fridays, Summer Friday’s
• Parental Leave: Paid Maternity/Paternity leave for the birth, adoption or fostering of a child.
• Exceptional Remote Culture, we have a culture committee to make things interesting!
• And so much more, you just need to apply to find out!