Marketing Manager
Reports to: CEO
Job Description:
We are seeking a dynamic and motivated marketing professional to join our team as a strategic business partner. In this role, you will be responsible for driving the company's marketing initiatives while also serving as a proactive and hands-on contributor. The ideal candidate will possess a strategic mindset, capable of developing and executing high-level marketing strategies, while also being willing to roll up their sleeves and dive into day-to-day tasks to ensure successful project completion.
Responsibilities:
- Develop and Execute Marketing Strategy: Collaborate with cross-functional teams to develop comprehensive marketing strategies aligned with business goals and objectives. Drive initiatives to enhance brand awareness, customer acquisition, and engagement.
- Market Analysis and Research: Conduct market research and analysis to identify trends, opportunities, and competitive landscapes. Utilize insights to inform strategic decision-making and refine marketing strategies.
- Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across various channels, including digital, social media, email, and traditional platforms.
- Content Development: Create compelling and relevant content for marketing materials, including website copy, blog posts, social media posts, email newsletters, and advertising collateral.
- Collaboration and Partnership: Work closely with internal teams, including Sales, Product Development, and Operations, to align marketing efforts with overall business objectives. Cultivate strong relationships with external partners, agencies, and vendors as needed.
- Performance Monitoring and Analysis: Track and analyze the performance of marketing initiatives and campaigns, using data-driven insights to optimize strategies and drive continuous improvement.
- Project Management: Manage multiple projects simultaneously, ensuring timely delivery and adherence to budget and quality standards. Take ownership of project milestones and deliverables, from concept to execution.
- Cross-Functional Support: Provide support and assistance to other departments as needed, leveraging marketing expertise to contribute to company-wide initiatives and goals.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field. Advanced degree or relevant certifications are a plus.
- Proven experience in marketing roles, with a track record of success in developing and executing strategic marketing initiatives.
- Strong analytical skills, with the ability to gather, interpret, and leverage data to drive decision-making and measure performance.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.
- Demonstrated ability to work independently and as part of a team in a fast-paced environment, managing competing priorities and deadlines.
- Creative thinker with a proactive and results-oriented mindset. Willingness to take initiative and tackle challenges head-on.
- Proficiency in marketing tools and software, such as Google Analytics, CRM platforms, social media management tools, and content management systems.
- Experience leading and managing marketing department budget is preferred
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may be subject to change based on organizational needs and the evolution of the role.
Jack Doheny Company is an Equal Opportunity Employer.