Database Marketing Analyst jobs in Wyoming, MI

Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)

D
Marketing Analyst
  • ddm marketing + communications
  • Grand Rapids, MI FULL_TIME
  • MARKETING ANALYST - JOB DESCRIPTION

    As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.

    Your primary function: Marketing Analyst

    Your roles to support that function:
    • Compile and analyze marketing data
    • Provide actionable insights to drive client success
    • Build marketing dashboards
    • Provide regular reporting
    • Troubleshoot and maintain marketing data
    • Develop, own, and manage analytic and reporting processes
    Specific duties and responsibilities to support your roles:
    • Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
    • Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
    • Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
    • Scope, build, and maintain dashboards to visualize marketing performance.
    • Mine and analyze data to identify key trends, segments, and associations.
    • Identify potential testing opportunities to optimize marketing activities.
    • Effectively communicate performance and recommendations to internal and external stakeholders.
    • Work cross-departmentally to create a holistic view of marketing analytics for clients.
    • Manage data sources and troubleshoot to ensure data integrity.
    • Provide proactive solutions based on data analysis.
    • Support department teams with regular reporting needs such as monthly media campaign reporting.

    Professional skills and qualifications needed for consideration:
    • 4 years of experience in marketing analytics
    • BA degree in relevant field, such as marketing, statistics, or business.
    • Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
    • Highly proficient in data manipulation through Microsoft Excel.
    • Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
    • Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
    • Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
    • Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
    • Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
    • The ability to write and understand SQL and RegEx is a plus.

    WHO IS DDM?
    Some specifics that guide expectations of all team members:
    Know our passion: Amaze our clients

    Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.

    Exhibit our core values:
    • Serve our clients tenaciously.
    • Respect the team.
    • Be curious – first ask why then tackle how.
    • Run through the wall attitude.
    • Deliver excellence, not excuses.
    • Play up a level.
  • 2 Days Ago

H
CIT - Database Programmer/Analyst
  • Hope College
  • Holland, MI FULL_TIME
  • Position Title CIT - Database Programmer/Analyst Classification Title Administrative Full Time (.75-1.0 FTE) Benefits Eligibility Benefits Eligibility Department Computing and Information Technology J...
  • 1 Month Ago

G
Marketing Data Analyst
  • GWS Tool Group - Michigan
  • Grand Rapids, MI FULL_TIME
  • Description Job Title: Marketing Data AnalystDepartment: MarketingReports to: Marketing ManagerClassification: ExemptLocation: Grand Rapids, MITravel: Less than 10%GWS is the North American leader in ...
  • 19 Days Ago

R
Database Developer
  • Robert Half
  • Grand Rapids, MI FULL_TIME
  • Job DetailsDescription Robert Half is looking for an experienced Database Developer with a strong relational database background. In this role, you will be responsible for designing, building, and dev...
  • 13 Days Ago

V
Weekly pay
  • Vector Marketing
  • Big Rapids, MI FULL_TIME
  • Vector Marketing is currently holding virtual interviews for part-time sales rep positions. Our representatives sell Cutco products through one-on-one appointments that emphasize customer service. Exp...
  • 24 Days Ago

V
Sales representative
  • Vector Marketing
  • Big Rapids, MI FULL_TIME
  • Basic responsibilities include meeting with customers, selling our Cutco products, and placing any orders. Reps are paid $25.00 base-appt, not based on sales or results. Prior work or sales experience...
  • 1 Month Ago

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0 Database Marketing Analyst jobs found in Wyoming, MI area

F
Brand Ambassador - Event Specialist!!
  • Front Row Event & Production Management
  • Grand Rapids, MI
  • Job Description Job Description Here at Front Row Events, we employ Brand Ambassadors to work demonstrative events at va...
  • 3/28/2024 12:00:00 AM

S
Online Survey Taker
  • Survey Junkie
  • Wyoming, MI
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 3/28/2024 12:00:00 AM

H
Brand Ambassador
  • HOTEL TANGO DISTILLERY
  • Grand Rapids, MI
  • Job Description Job Description **Research shows that women and other marginalized groups are less likely to apply for p...
  • 3/28/2024 12:00:00 AM

E
Field Marketing Manager
  • Erie Home
  • Kentwood, MI
  • Job Description Job Description Unlock Your Potential as a Field Marketing Manager at Erie Home Hiring Immediately - Joi...
  • 3/27/2024 12:00:00 AM

L
GRA: Event Marketer
  • Leaf Home
  • Grand Rapids, MI
  • Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy...
  • 3/27/2024 12:00:00 AM

E
Marketing Specialist
  • Equity LifeStyle Properties, Inc.
  • Grand Rapids, MI
  • With a culture of recognition and reputation for excellence, ELS is the ideal organization in which to develop a long an...
  • 3/27/2024 12:00:00 AM

B
Content Studio Manager
  • BISSELL
  • Grand Rapids, MI
  • Overview: With a tenured background as a film and photography producer in the marketing and advertising field, the Conte...
  • 3/27/2024 12:00:00 AM

W
DIGITAL MARKETING COORDINATOR
  • Wood TV
  • Grand Rapids, MI
  • DIGITAL MARKETING COORDINATOR Seeking a highly organized and creative candidate to work in a detailed and fast paced env...
  • 3/26/2024 12:00:00 AM

Wyoming is a city in Kent County, Michigan. As of the 2010 census, the city has a total population of 72,125, which makes it the 3rd largest community or city in West Michigan, the 14th largest city in the state of Michigan, and the 18th largest community in the state as well as the largest suburb of Grand Rapids. In 1832 the area was settled and organized under the Byron Township. In 1848 the township split the northern half being called Wyoming Township and then became a city in 1959 after a period of disputes surrounding annexation as well as water and sewer usage. The city has experienced ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Database Marketing Analyst jobs
$64,793 to $86,459
Wyoming, Michigan area prices
were up 1.3% from a year ago

Database Marketing Analyst in Milwaukee, WI
If you have built a career as a Database Marketing Analyst and can juggle multiple projects while keeping an eye on the details, we would like to talk to you.Responsibilities include.
December 31, 2019
Database Marketing Analyst in Baton Rouge, LA
The databases you use are made up of information that gets collected from people every time they do something like sign up for a contest, fill out a warranty, or apply for a credit card.
December 29, 2019
Database Marketing Analyst in Binghamton, NY
Help marketing efforts by gathering and analyzing customer information.
February 18, 2020
Atlantis Casino Resort Spa, in Reno, Nevada, has a career opportunity and is looking for someone with a proven track record to be the Database Marketing Analyst.
December 09, 2019